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SAP CRM Interview Questions And Answers

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SAP CRM Interview Questions

SAP CRM Interview Questions And Answers 2018. If you're looking for SAP CRM Interview Questions for Experienced and Freshers, you are at right place. There are a lot of opportunities from many reputed companies in the world on SAP CRM. Mindmajix offers advanced SAP CRM Interview Questions 2018 that helps you in cracking your interview & acquire dream career as SAP CRM Developer.

SAP CRM Interview Questions

  1. Difference Between CRM and ERP?
  2. What is SAP CRM and What it does?
  3. Compare SAP CRM vs Salesforce CRM?
  4. Can you explain why CRM important for a business?
  5. What are the benefits of CRM?
  6. What are the different SAP CRM Tools?
  7. What is Marketing Permissions Assignment Block (AB)?
  8. What is Master Data?
  9. What is Organizational Management in CRM?
  10. What are the differences in the Organizational Data in SAP ECC (SD) and CRM?
  11. What are Organizational Objects?
  12. What is Organizational Management in SAP CRM?

 

SAP CRM Interview Questions And Answers

1) Difference Between CRM and ERP?

CRM ERP
Customer Relationship Management Enterprise Resource Planning
Deals with Marketing Integration Deals with Accounting
CRM is an Subset ERP is Superset
CRM focuses on increasing sales ERP focuses on reducing costs
Emphasis on Channel Management Emphasis on Supply Chain

2) What is SAP CRM and What it does?

A) SAP CRM stands for Customer Relatinship Management. SAP CRM is an SAP tool to support and handle customer related tasks.

SAP CRM software that automates and integrates your customer-facing activities like sales, marketing, and customer service.

Apart from core functionality SAP CRM also providing additional tools for customer analytics, personalisation, e-commerce, social media, collaboration, and more.

The ultimate goal is to drive the best customer engagement.

3) Compare SAP CRM vs Salesforce CRM

SAP CRM Salesforce CRM
Can use cross-industry and industry-specific end-to-end business processes Ease of Use
Flexible and process-based deployment options Flexibility and Customization
Open adaptable technology platform Outstanding User Resources
Complex segmentation Introduced AppExchange, APEX - Does not require any specific coding language

4) Can you explain why CRM important for a business?

A) For any business tracking, customer interactions can be challenging, especially if you have more than a few names in your Rolodex. That's where CRM comes in. New CRM systems centralize and store massive volumes of customer and prospect data – from contact history to social media activity – and make it available in real time. You can analyze this data and leverage it to dramatically improve:

  • Sales
  • Marketing
  • Customer service
  • Digital commerce activities

5) What are the benefits of CRM?

A) CRM benefits are wide-ranging – from higher levels of customer engagement, loyalty, and revenue to lower costs and smarter customer-facing activities. Explore some of the top benefits of CRM systems below.

  • Increase the sales and revenue
  • Access deep customer insights
  • Highly targeted marketing
  • Boost customer satisfaction
  • Easy for internal and external collaboration

6) What are the different SAP CRM tools?

A) There are various CRM and customer engagement solutions, they are:

  • CRM for Sales - Get the deeper customer and social insights.
  • CRM for Marketing - Deliver contextual, individualized customer experiences across all channels.
  • CRM for Commerce - Provide a personalised digital shopping experience with our solutions for mobile, social, and e-commerce.
  • CRM for Service - Tthe customer visibility and real-time problem-solving tools they need to win loyalty and cut costs.

7) What is Marketing Permissions Assignment Block (AB)?

A) Depending on your legal requirements, you can use some or all of the following fields in the Marketing Permissions assignment block for accounts and contacts assigned to an account:

Communication Channels - Specifies how marketing messages can be communicated, for example by e-mail, letter, or SMS. You configure values for communication media in Customizing of campaign execution.

Form of Consent - Specifies how the account or contact communicated the consent information, for example by letter or by e-mail. You configure values for the form of consent in Customizing.

Date of Consent - Specifies the date on which the account gave or rejected consent

Consent - Specifies the consent status as Given or Rejected

Communication Details - Specifies the e-mail address, telephone number, pager or so on that can be used, or must not be used for accounts and contact.

Check Out SAP CRM Tutorials

8) What is Master Data?
 
A) Master data comprise data about basic objects used in business transactions in SAP Customer Relationship Management (SAP CRM) and stored on a long-term basis, such as data on accounts, products, installed bases, or warranties.

9) What is Organizational Management in CRM?

A) Organizational Management in CRM offers you a flexible tool for displaying your company’s task-related, functional organizational structure as a current organizational model.

Displaying your service or sales and distribution structure is at the forefront of CRM. To work with SAP CRM, you can simply display the organizational units that are relevant for your sales and service-related processes

CRM organizational management has many options for linking to your organizational units:

The organizational units (for example, sales organization, service organization) are not already specified: You can include your own organizational levels and leave levels out.

The SAP ECC organizational units (for example, sales organization, distribution channel, division, maintenance processing plant) can be assigned as attributes to the organizational units in CRM. These attributes are not mandatory for planning the organizational model. However, they are required for automatically determining organizational data in transactions.

You can activate an organization to be used for several scenarios, enabling it to be a sales organization and a service organization at the same time.

The organizational model is time-dependent. This enables you to plan organizational changes in the future.

Organizational units can occur as business partners. The system automatically creates a business partner record for an organizational unit with the organizational unit role. 

10) What are the differences in the Organizational Data in SAP ECC (SD) and CRM?

A) Organizational management in SAP CRM offers a flexible tool for maintaining the company structure for different scenarios (Sales, Service and Enterprise Buyer Professional).

 SAP ECC component Sales and Distribution (SD)

You maintain the sales organization in Customizing Organization Settings.

You maintain the organizational plan for HR and Workflow independently in Business Management (Basis).

Organizational data in Sales and Distribution is static, changes in organizational data result in major changes in Customizing.

Responsibilities are proposed from the sales area-related data from the customer master

SAP CRM component Organizational Data

You maintain the organizational model once for all applications in CRM. Scenario-specific data in the structure is assigned by attributes to the organizational units. These attributes are passed onto subordinate organizational units.

Organizational models can be maintained and adapted dynamically.

Responsibilities are defined independently from the business partner master and are determined, if required, from the organizational model.

11) What are Organizational Objects?
 A) Objects used for the object-orientated design of Organizational Management when structuring an organizational model. The following object types are available in CRM:

  • Organizational unit
  • Position

12) What is Organizational Management in SAP CRM?

A) Organizational Management in CRM offers you a flexible tool for displaying your company’s task-related, functional organizational structure as a current organizational model.

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