When you learn at Mindmajix, you can always rely on team of experts to provide guidance and support, whenever you need it.
Instructor-Guided Lessons and Activities
Learn key objectives through expert-led lectures, discussions, and exercises.
Hands-on practice on Tools
Practice new skills and dive deeper into the day’s key topics
After Each Session
Q & A Session.
Wrap up the session with clarification on concepts and labs, if needed.
Introduction to online marketing
Overview of different marketing channels
Traffic metrics – Pageviews, visits, Unique visitors
Engagement metrics – Time on page, Bounce rate, exit rate
Conversion metrics – Revenue, orders, Form submissions, Conversion rate
Deep into retail metrics and derivations.
Adobe data ware house
Adobe audience manager (only basics of this tool will be covered as a part of analytics course)
Adobe Target (only basics of this tool will be covered as a part of analytics course)
Containers in a calculated metrics (excluding functions)
Overview of segmentation
Conditions within segments – Sequential, Union, intersection
Segment stacking and merging segments
Using segments in a metric
Types of containers in the segment – Hit, Visit, Visitor
Concept of Multi suite tagging, roll up report suites
Virtual report suites
Decoding / parsing the image request
Mobile app testing
Various debugging tools – Firebug, Omni bug, Experience cloud debugger, network console, Fiddler, charles
Traffic variables (props)
Listing, participation, Pathing
Conversion variables (eVars)
Tracking code, allocation, expiry in eVars
Merchandising syntax, Binding in eVars (Optional)
Finding methods (for all) and product finding methods (only for retail)
Conversion classifications, Classification hierarchies
Success events – pre defined and custom success events
Types of events and event serialization; Participation
Marketing channel manager
Marketing channel processing rules
Marketing channel costs (Optional)
Marketing channel classifications (Last touch channel details)
Processing rules (correlating custom variables into variables)
Internal url filters
Customizing calendar and menus
User management (Creating, maintaining user accounts and groups)
Classification importer (SAINT classifications)
Classification rule builder (using regular expressions)
Data connectors (Purpose and overview)
Modified architecture flow diagram with DTM in place
Data layer concept
Tagging the pages with the embed code
Property creation and configuration
Tool configuration within the property
Configuring the data elements
Page load rules
Event based rules
Direct call rules
Testing and optimization – Adobe Target
DMP – Audience manager
Overview of the Campaign tool
Have any queries regarding course curriculum, speak to our course advisorConnect with Advisor
Successfully complete your course and let the community know about your achievement.
Trainer will cover all the topics related to Certification.
Don’t just show off your achievement to the community, use it to advance in your career.
Have questions? We’ve got the answers. Get the details on how you can grow in this course.
We offer two kinds of discounts. They are group discount and referral discount. Group discount is offered when you join as a group, and referral discount is offered when you are referred from someone who has already enrolled in our training.
Yes, we will discuss with our instructor and will schedule according to the time convenient to you.
The trainer will give Server Access to the course seekers, and we make sure you acquire practical hands-on training by providing you with every utility that is needed for your understanding of the course.
The trainer is a certified consultant and has significant amount of experience in working with the technology.
We will take care of providing you with all that is required to get placed in a reputed MNC and also forward your resume to the companies we tie-up with. Starting from providing the in-depth course material to explanation of the real-time scenarios and preparing your resumes, we will make you gain expertise so that you can get a job.
We assist you completely in acquiring certification. We ensure you will get certified easily after our training.
Yes, we accept payments in two installments.
If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within first 2 sessions of the training. Please make a note that refunds will be processed within 30 days of prior request.
Our trainer explains every topic along with real-time scenarios. In the last one or two sessions, the trainer will explain one end-to-end project to showcase the real time working environment.
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