Course Overview

Become an expert in Adobe Marketing Cloud by mastering all the fundamentals, features, and capabilities of the Adobe Marketing Cloud platform with real-time examples. Our training will help you gain expertise in content management, campaign execution, personalization, and more with industry projects and use cases. This knowledge will help you to become a certified Adobe Marketing Cloud professional.

Course Content

You will be exposed to the complete Adobe Marketing Cloud Trainingcourse details in the below sections.

Reporting and Analytics tool usage and Business analysis

  • Introduction adobe analytics
  • Reporting best practices
  • Introduction to KPI’s, metrics
  • Conversion metrics
  • Overview of other analytics solutions in the market
  • Web analytics life cycle
  • What your client/business exactly wants (analysts vs reporting robots)
  • Test time: case studies/problem solving on multiple metrics/ KPI’s
  • Dashboard creation & why dashboards?
  • Effective alerts
  • How clustering/segmentation can change your business?? (The google,
  • amazon way)
  • Segmentations
  • Segment builder
  • Datawarehouse (Adobe cloud) / Teradata / Hadoop
  • Pre-analysis
  • Analysis
  • Consulting & Business recommendations (The real value addition to
  • business)
  • Page analysis
  • Browser conversion rate analysis
  • Checkout path analysis
  • How to prevent fallout on your website
  • External campaign analysis
  • Below the page fold analysis
  • Internal search analysis
  • Content affinity (do you want to increase your website revenue by 3%?)
  • Geo segmentation analysis
  • Understanding the basis of adobe site catalyst implementation
  • Self-evaluation test

Analytics implementation and admin concepts

  • Client and server side of web analytics
  • Internet protocol
  • Packet sniffers
  • Web browsers
  • Charles
  • DOM
  • Debug troubleshoot
  • Cookies 101
  • Architecture, content and variables – along with admin module
  • Introduction to sitecatalyst admin
  • Beacon anatomy
  • Sitecatalyst cookies
  • Sitecatalyst first party cookie
  • Regional data centers (RDC)
  • Sitecatalyst code deepdive
  • Macro and micro level link tracking
  • Sitecatalyst content identification
  • Sitecatalyst manual link tracking
  • Automatic link tracking
  • Datatypes in Sitecatalyst
  • Content identification
  • Traffic variables – props
  • Conversion variables – eVars
  • Success event
  • Sitecatalyst product variable
  • List vars in sitecatalyst
  • OtherSCVars
  • SAINT classifications / classification importers
  • Report suite architecture – MST, roll up, virtual
  • Debug logs
  • Advanced settings
  • Event serialization
  • Important KBR overview
  • Questions and review tests (Will be done after each chapter)
  • Translating requirements into tech architecture
  • Optimizing the use of variables
  • Managing the behaviour of the variables
  • Identifying tracking issues (without using source code and admin access)
  • Cases related to the business vertical

TMS (Tag manager) – DTM, GTM

  • Fundamentals and tag management architecture
  • DTM roles, approval history and publishing workflow
  • Debugging using DTM switch
  • Embed code, file hosting options and web properties
  • Data elements – js object, css selector, url parameter, custom script
  • Adding different tools via dtm - analytics, target, audience manager
  • Rules within the dtm and usage
  • Page load rules
  • Event based rules
  • Direct call rules
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Projects

To test your knowledge on Adobe Marketing Cloud Training, you will be required to work on two industry-based projects that discuss significant real-time use cases. This will also ensure hands-on expertise in Adobe Marketing Cloud Training and Certification Course concepts

    career info

    Avg. salary for Adobe marketing cloud is $78,472 PaAdobe marketing cloud has a market share of about 83.60%.Used by top industries across various business Verticals. Ex: CBS Corporation, Sonsoft Inc, etc

    For Individuals

    Choose your own comfortable learning experience.

    Self Paced Training

    • Complete set of live-online training sessions recorded videos.
    • Learn technology at your own pace.
    • Get access for lifetime.
    • Latest version videos guaranteed.

    1. Reporting and Analytics tool usage and Business analysis

    2. Analytics implementation and admin concepts



    Live Virtual Training

    • Live demonstration of features and practicals.
    • Schedule your sessions at your comfortable timings.
    • Instructor led training with practical lab sessions.
    • Real time projects and certification guidance.

    Includes everything in Self-paced training

    Live Training
    preferred_course
    Upcoming Batches

    Duration: 24 hrs

    Batch

    Start - End

    Time

    Weekend

    May 15 - May 30

    07:30 PM EST

    Weekdays

    May 17 - Jun 01

    07:30 PM EST

    Weekend

    May 22 - Jun 06

    07:30 PM EST

    Weekdays

    May 24 - Jun 08

    07:30 PM EST


    For Business

    Be ready with the skills before the industry adopts the technology.

    Corporate Training

    • Choose mode that best suits your convenience, time, and budget from Self-Paced, Live Instructor-led Online, or Classroom modes
    • Engage in complete practical demonstration, discussions,and exercises based on practical use cases
    • Have a schedule that is convenient as per your work schedule and time zone
    • Gain industry insights during the training delivered by insdustry experts
    • Customize the course scope as per your project requirements
    • Gain complete guidance on obtaining a certification

    Contact us

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    intel
    novartis
    pwc
    techdata
    visa
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    Show the world that you have pursued one of the best in the industry.

    Certification Details

    Shall I appear for Adobe Marketing Cloud certification exam after completion of Adobe Marketing Cloud course?

    Our Adobe Marketing Cloud course covers all the topics that are required to clear Adobe Marketing Cloud certification. Trainer will shareAdobe Marketing Cloud certification guide, Adobe Marketing Cloud certification sample questions, Adobe Marketing Cloud certification practice questions.

    MindMajix certificate

    Course Reviews

    character

    The most practical and easy way to learn Adobe Marketing Cloud covering all topics and overall good experience. It is a very well documented course for beginners. Everything is so well explained. I especially liked the format and the material. This is really an awesome course and I'm quite happy to have found MindMajix as my goto institute for learning purposes.

    4,60,000 +

    Happy Customers

    Your intent to master next level skills are appreciated and

    we help to achieve career transitions

    Speak to course advisor

    Mock Interviews

    Mock interviews help you in understanding your strengths and areas you need to focus on improving to clear interviews.

    Resume Building

    A good resume creates positive intent on the profile. We will guide you to prepare an impressive resume with essential elements.

    Job Assistance

    80% of the job market is hidden and we will help deserving candidates in finding the right opportunities.

    Adobe Marketing Cloud Training Objectives

    Course Objectives

    The core skills that you will gain are as follows: 

    • Techniques to identify analysis opportunities.
    • Promoting your analysis and sell within your organization.
    • Aligning your measurement strategy with your organization’s strategy.
    • The support structure essential to achieve success.

    Why should you learn Adobe Marketing Cloud to grow your career?

    • There is a high demand for the skilled professionals and will increase even further due to its growing popularity across multiple leading companies around the globe.
    • According to Indeed.com, the pay hikes for professionals working in this domain are 40% higher than its competitors.

    Who should learn Adobe Marketing Cloud?

    The following job roles will get benefited from this training:

    • Digital Marketing Experts
    • Marketing Professionals
    • IT Professionals

    What are the prerequisites for the Adobe Marketing Cloud course?

    Prerequisites for this course include:

    • Basics of Adobe tools on marketing 
    • Fundamentals of Digital Marketing

    What will you learn in this Adobe Marketing Cloud training?

    By the completion of this course, the aspirants will be able to gain knowledge on:

    • Introduction to Adobe Marketing Cloud
    • Web Analytics
    • Layer Basics and Quick Fixes
    • Consumer Targeting and Solutions
    • Backbone.js Model, View, and Collections
    • Basic Photo Corrections
    • Masks and Channels
    • Typographic Design and Vector Drawing Techniques
    • Working with Selections
    • Applying Advanced C
    • Printing 3d Files

    Adobe Marketing Cloud Training FAQs

    Do I get any discount on the course?

    Yes, you get two kinds of discounts. They are group discount and referral discount. Group discount is offered when you join as a group, and referral discount is offered when you are referred from someone who has already enrolled in our training.

    Do Mindmajix accepts the course fees in installments?

    Yes, we accept payments in two installments.

    How Mindmajix’s Refund Policy works?

    If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within first 2 sessions of the training. Please make a note that refunds will be processed within 30 days of prior request.

    Do you have any Queries?Let us know

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