Adobe Marketing Cloud Training

Best Seller Adobe Marketing Cloud Training

  • (5.0)
  • 1947 Ratings
  • Duration : 30 Hrs
  • Lab Sessions : 20
  • Certification Pass : Guaranteed
  • Learners : 1972

MindMajix Adobe Marketing Cloud Training: Learn Adobe Marketing Cloud & get expertise in Web Content Management, Architecture and Integrations, Dynamic Tag Manager (DTM), Campaign Management and Email delivery solutions, Audience Manager, Implementing out-of-box, etc.. Enroll & Become Certified!

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Adobe Marketing Cloud Training Batches

Weekend Track
Duration : 15 Weekends Hours: 2hr/day
Regular Track
Duration : 30 Days Hours: 1hr/day
Fast Track
Duration : 15 Days Hours: 2hr/day
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Modes of Training

Self Paced

Self Paced Video Learning

Access to High Quality pre-recorded Adobe Marketing Cloud Training videos (from a previous live training).

Instructor

Instructor Led Live Training

Live Online training by Certified & industry expert Trainers & On Demand Dedicated Cloud lab and LMS access.

corporate

Corporate Training

Self-Paced e-learning and/or instructor-led Live online training options & Learning Management System access.

The Adobe Marketing Cloud course introduces the learners with some of the best marketing campaigns and how to get the maximum benefits from them.

If you are interested in building a dynamic career, Adobe Marketing Cloud training is the best option that you must consider. Because the demand of certified experts is rising, you can always make sure of having a good and in fact a reputed job after getting this training and cracking the Adobe Marketing Cloud exam. The jobs are available in almost every part of the world.

It is a good option to consider for marketers and those in marketing campaigns. Also, it’s a good option for:

Designers
Business Analytics experts
All users of Adobe Marketing Cloud approach

The Adobe Marketing Cloud course clears everything from basics of this technology to how to operate it for getting the most desired outcomes. In our course, we have instructor lead sessions on boosting practical skills. We will give you the opportunity to learn everything quickly and help to get your certification.

What is Adobe Marketing Cloud?

Marketing is an essential task for any business in the current scenario. There is probably nothing inaccurate to say that businesses have to spend a lot of money to make their marketing campaigns successful. However, they often fail to keep up the pace in this matter many times. Since last few years, the Adobe Marketing Cloud has become extremely popular. It is basically a web analytics and online marketing tool’s assembly provided by Adobe systems. Due to the rapid engagement of businesses in this technology, the demand for Adobe Marketing Cloud professionals has increased by 30% in last two years.

The projects in Adobe Marketing Cloud Training course are generally based on building effective marketing campaigns and handling the Adobe Marketing Cloud tool effectively.

Adobe Marketing Cloud Trends

Adobe recently announced the novel capabilities for advertising market cloud after the successful implementation of their approach by a lot of businesses all over the world.
Their recent partnership with Microsoft is largely expected to enhance the jobs for Adobe Marketing Cloud up to a very good extent in the time to come.
Adobe Marketing Cloud Training is simple and many top class organizations are providing them to their employees to help them in assuring best marketing campaigns.

Adobe Marketing Cloud Salary Trends

Cloud consultant- $85,000 per year
Brand Specialist- $88,000 per year
Application Developer- $92,000 per year

Disclaimer- This information related to salary trends of Adobe Marketing Cloud experts can vary up to some extent depending on the location and skills of a professional.

List of Other Adobe Certification Courses:

 Adobe CQ5  Adobe CQ5 System Administrator
 Adobe Analytics  Adobe Target
 Adobe Creative Cloud  Adobe Analysis Workspace
  SAP Adobe Forms  Adobe Audience Manager
 Adobe Experience Manager  Adobe Dynamic Tag Management

Introduction Adobe analytics
Reporting best practices
Introduction to KPI’s, Metrics
Conversion metrics
Overview of other analytics solutions in the market
Web Analytics life cycle
What your client/business exactly wants (Analysts Vs Reporting robots)
Test time: Case studies/problem solving on multiple metrics/ KPI’s
Dashboard creation & Why dashboards?
Effective alerts 
How clustering/segmentation can change your business?? (The google, Amazon way)
Segmentations
Segment builder
Datawarehouse (Adobe cloud) / Teradata / Hadoop
Pre-analysis
Analysis
Consulting & Business recommendations (The real value addition to business)
Page analysis
Browser conversion rate analysis
Checkout path analysis
How to prevent fallout on your website
External campaign analysis
Below the page fold analysis
Internal search analysis
Content affinity (do you want to increase your website revenue by 3 %?)
Geo segmentation analysis
Understanding the basis of Adobe site catalyst implementation
Self-evaluation test

Client and server side of Web analytics
Internet protocol
Packet sniffers
Web browsers
Charles
DOM
Debug troubleshoot
Cookies 101
Architecture, Content and variables – Along with Admin module
Introduction to Sitecatalyst admin
Beacon anatomy
Sitecatalyst cookies
Sitecatalyst first party cookie
Regional data centers (RDC)
Sitecatalyst code deepdive
Macro and micro level link tracking
Sitecatalyst content identification
Sitecatalyst manual link tracking
Automatic link tracking
Datatypes in Sitecatalyst
Content identification
Traffic variables – props
Conversion variables – eVars
Success event
Sitecatalyst product variable
List vars in Sitecatalyst
OtherSCVars
SAINT classifications / Classification importers
Report suite architecture – MST, Roll up, Virtual
Debug logs
Advanced settings
Event serialization

For dealing with clients and project pitch:

  • Important KBR overview
  • Questions and review tests (Will be done after each chapter)
  • Translating requirements into tech architecture
  • Optimizing the use of variables
  • Managing the behaviour of the variables
  • Identifying tracking issues (without using source code and admin access)
  • Cases related to the business vertical

Fundamentals and Tag management architecture
DTM roles, approval history and publishing workflow
Debugging using DTM switch
Embed code, File hosting options and web properties
Data elements – JS object, CSS selector, URL parameter, Custom script
Adding different tools via DTM - Analytics, Target, Audience manager
Rules within the DTM and usage
Page load rules
Event based rules
Direct call rules

1. Introduction to Test & Target
  • Overview of other Optimization tools – Monetate, optimizely.
  • Where does T&T fit in the web analytics life cycle
  • Understanding Adobe contract, server calls and different roles.
2. Terminology, Test & Target basics
  • Mboxes, offers, experiences and their reflection in campaigns, conversion reports
  • Mbox deployment: Mbox.js, single Mbox, creation and naming
3. Creating basic campaigns and filters
  • Where Test & Target fits in the Web analytics life cycle
  • In depth understanding of the conversion optimization. Revision of conversion funnel and fallout reports
  • Understanding the campaign life cycle: from design to decisions
  • How to create offers – html, text offer, image offer, redirect
  • Visual experience composer, Form based experience composer
  • How to create campaign – create, preview, simulate, approving of campaigns
  • Understanding the usage of Host management 
4. Other different types of campaigns
  • Display only, landing page, monitoring campaigns, Auto- allocate tests  
  • Flash and display ad campaigns
5. Segment
  • Understanding the types of segments, criteria for segmentation
  • Using segment filters and reusable segments
6. Parameters
  • Understanding and using the parameter types
  • URL parameters, referring URL parameters, Geo parameters, Mbox (page) parameters, Profile parameters
7. Targeting
  • Understanding source vs behavioural targeting
  • Create audiences
  • Working with different levels of targeting: Mbox level, experience level, campaign level, success metric level, conversion level, Mobile targeting
8. Reports & results analysis
  • Understanding the terms around confidence: confidence level and confidence interval
  • Evaluating different sets of data (using filters and segments) and pushing a winner
  • Downloading, scheduling
9. Using success metrics
  • Different ways of interpreting the reports on success metrics
  • Implementation and different options
10. Multi variate campaigns
  • Defining and understanding MVT, experience targeting
  • Life cycle of MVT: detailed steps
11. Ad testing
  • Understanding Ad testing concepts
  • Tracking Ad impressions, Optimizing Ad content, Tracking Ad clicks, Optimizing landing page destinations
12. Real time case studies and next steps
  • Consulting presentations across each vertical
  1. Retail
  2. Health care
  3. Lead generation
  4. Education
  5. Service
  • How to prioritize campaigns
  • Integration with SC, Scene7
  • Best consulting practices for optimization
  1. Landing page optimization
  2. Real estate optimization
  3. Content and experience optimization

Adobe audience manager integration with Analytics overview

  • Leveraging Adobe analytics data in Adobe audience manager
  • Leveraging Adobe audience manager data in Adobe Analytics
  • The core services of a DMP
  • Overview of the interface
  • Adobe audience manager use cases
  • Define and create data source
  • Signals, traits and segments
  • Interpreting segment performance data
  • Destination types

Reports:

  • Trend reports
  • Unused signal reports
  • Overlap reports
  • General reports

Audience market place and creating datafeeds
Adobe campaign overview
Adobe experience manager overview

Getting Adobe Marketing Cloud Training from Mindmajix can provide wings to your career. You might have no idea but this training introduces you with some of the core concepts related to marketing cloud. As it’s a comprehensive marketing solution we always adopt best learning methods and strategies to enable everyone gains knowledge simply. Helping students understand the marketing campaigns, optimizing them, and personalizing them are a part of our training program. Emphasis is given to enhancing the practical knowledge of all the trainees through the best tools and technology for simple understanding.
It is a comprehensive marketing solution which enables marketers to measure, personalize and optimize marketing campaigns and digital experiences for optimal marketing performance.

Our trainers have relevant experience in implementing real-time solutions on different queries related to different topics. Mindmajix verifies their technical background and expertise.

We record each LIVE class session you undergo through and we will share the recordings of each session/class.

Trainer will provide the Environment/Server Access to the students and we ensure practical real-time experience and training by providing all the utilities required for the in-depth understanding of the course.

If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within 48 hours of initial registration. Please make a note that refunds will be processed within 30 days of prior request.

The Training itself is Real-time Project Oriented.

Yes. All the training sessions are LIVE Online Streaming using either through WebEx or GoToMeeting, thus promoting one-on-one trainer student Interaction.

There are some Group discounts available if the participants are more than 2.

As we are one of the leading providers of Live Instructor LED training, We have customers from USA, UK, Canada, Australia, UAE, Qatar, NZ, Singapore, Malaysia, India and other parts of the world. We are located in USA. Offering Online Training in Cities like

Minneapolis, Melbourne, Jacksonville, Davidson, Murfreesboro, Auckland, Carlsbad,  San Marcos, Tacoma, Bellevue, Garland, Raleigh-Cary, Fort Lauderdale, Miami, Toronto, Wellington, Gilbert, Tempe, Alexandria, Chandler, Scottsdale, Peoria, Honolulu, Raleigh, Nashville, Plano, Montreal, Calgary, Edmonton, Saint John, Vancouver, Richmond, Mississauga, Saskatoon, Kingston, Kelowna, Hyderabad, Bangalore, Pune, Mumbai, Delhi, Dubai, Doha, Brisbane, Perth etc…

The Mindmajix Sellf-Paced Training is for candidates who enjoy learning at their own pace. Our Self-Paced program is comprised of :

Provision to one-on-one sessions,
24/7 Live Support,
Time-to-time doubt clearance,

All these features come as a benefit for the trainees attempting the training.

Yes. You as a learner enjoy the fullest benefits of converting from Self-Paced training to Instructor-Led training at any point of time during the course. 

At Mindmajix, we avail Self-Paced Training and Online Instructor-Led Training provided by Industry experienced professionals. Along with them, we specialize in Corporate Training, particularly designed for business organizations. Our elaborately designed Demo Sessions make your vision clear for the subject and motivate you to opt the newer technologies in the industry.

Those who want to build a career in this profession have the following two options available and they are:

Beginner’s Level Diploma in Adobe Marketing Cloud 
Advanced Level Diploma in Adobe Marketing Cloud

In the past few years, a rapid growth has been seen in marketing campaigns all over the world. Because the Adobe Marketing Cloud approach ensures numerous benefits, organizations have started adopting it in their arenas. You can easily get Adobe Marketing Cloud Training and can build a career in this profession. Giving a professional tag to your skills can let you work with some top class organizations across the globe.

Mindmajix Advantages

  • Expert Instructors
  • Practical Implementation
  • Real- time Case Studies
  • Lifetime Access thru LMS
  • Job Readiness
  • Resume Building
5.0
1947 Ratings
5 Star
80%
4 Star
50%
3 Star
20%
2 Star
5%
1 Star
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  • K

    The trainer tailored the material to meet the needs of students with varying skills and abilities. I found that Mindmajix has successful programs to accommodate people who are just starting out and upskill those looking to get ahead.
  • S

    The Adobe Marketing Cloud training I got from Mindmajix is job oriented and industry focused. The trainer dealt the course in a unique and comprehensive manner. The project dealt here was very helpful in gaining in-depth knowledge about the Adobe Marketing Cloud concepts.