Adobe Marketing Cloud Training Course Online

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Course Includes

100% Money back guarantee
Live Training

24 Hrs of Sessions

Lab Sessions

20 Hrs of Labs

Two Real-time Use cases

Real-time Use cases

24/7 Lifetime Support

24/7 Lifetime Support

Certification Assistance

Certification Based Curriculum

Flexible Schedule

Flexible Schedules

One-on-onedoubtclearing

One-on-one doubt clearing

Careerpathguidance

Career path guidance

JobSupport

Job Support

Adobe Marketing Cloud Course Overview

Become an expert in Adobe Marketing Cloud by mastering all the fundamentals, features, and capabilities of the Adobe Marketing Cloud platform with real-time examples. Our training will help you gain expertise in content management, campaign execution, personalization, and more with industry projects and use cases. This knowledge will help you to become a certified Adobe Marketing Cloud professional.

Adobe Marketing Cloud Training
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Course Coverage

Adobe Marketing Cloud Online Training Content

You will be exposed to the complete Adobe Marketing Cloud Trainingcourse details in the below sections.

Reporting and Analytics tool usage and Business analysis

  • Introduction adobe analytics
  • Reporting best practices
  • Introduction to KPI’s, metrics
  • Conversion metrics
  • Overview of other analytics solutions in the market
  • Web analytics life cycle
  • What your client/business exactly wants (analysts vs reporting robots)
  • Test time: case studies/problem solving on multiple metrics/ KPI’s
  • Dashboard creation & why dashboards?
  • Effective alerts
  • How clustering/segmentation can change your business?? (The google,
  • amazon way)
  • Segmentations
  • Segment builder
  • Datawarehouse (Adobe cloud) / Teradata / Hadoop
  • Pre-analysis
  • Analysis
  • Consulting & Business recommendations (The real value addition to
  • business)
  • Page analysis
  • Browser conversion rate analysis
  • Checkout path analysis
  • How to prevent fallout on your website
  • External campaign analysis
  • Below the page fold analysis
  • Internal search analysis
  • Content affinity (do you want to increase your website revenue by 3%?)
  • Geo segmentation analysis
  • Understanding the basis of adobe site catalyst implementation
  • Self-evaluation test

Analytics implementation and admin concepts

  • Client and server side of web analytics
  • Internet protocol
  • Packet sniffers
  • Web browsers
  • Charles
  • DOM
  • Debug troubleshoot
  • Cookies 101
  • Architecture, content and variables – along with admin module
  • Introduction to sitecatalyst admin
  • Beacon anatomy
  • Sitecatalyst cookies
  • Sitecatalyst first party cookie
  • Regional data centers (RDC)
  • Sitecatalyst code deepdive
  • Macro and micro level link tracking
  • Sitecatalyst content identification
  • Sitecatalyst manual link tracking
  • Automatic link tracking
  • Datatypes in Sitecatalyst
  • Content identification
  • Traffic variables – props
  • Conversion variables – eVars
  • Success event
  • Sitecatalyst product variable
  • List vars in sitecatalyst
  • OtherSCVars
  • SAINT classifications / classification importers
  • Report suite architecture – MST, roll up, virtual
  • Debug logs
  • Advanced settings
  • Event serialization
  • Important KBR overview
  • Questions and review tests (Will be done after each chapter)
  • Translating requirements into tech architecture
  • Optimizing the use of variables
  • Managing the behaviour of the variables
  • Identifying tracking issues (without using source code and admin access)
  • Cases related to the business vertical

TMS (Tag manager) – DTM, GTM

  • Fundamentals and tag management architecture
  • DTM roles, approval history and publishing workflow
  • Debugging using DTM switch
  • Embed code, file hosting options and web properties
  • Data elements – js object, css selector, url parameter, custom script
  • Adding different tools via dtm - analytics, target, audience manager
  • Rules within the dtm and usage
  • Page load rules
  • Event based rules
  • Direct call rules

Adobe Target (Analytics optimization) – formely Adobe Test & Target

  • Introduction to test & target
  • Terminology, Test & Target basics
  • Creating basic campaigns and filters
  • Other different types of campaigns
  • Segments
  • Parameters
  • Targeting
  • Reports & results analysis
  • Using success metrics
  • Multivariate campaigns
  • Ad testing
  • Real time case studies and next steps

Overview of Adobe audience manager, Adobe campaign, Adobe experience manager

  • Leveraging adobe analytics data in adobe audience manager
  • Leveraging adobe audience manager data in adobe analytics
  • The core services of a DMP
  • Overview of the interface
  • Adobe audience manager use cases
  • Define and create data source
  • Signals, traits and segments
  • Interpreting segment performance data
  • Destination types
  • Trend reports
  • Unused signal reports
  • Overlap reports
  • General reports
  • Audience market place and creating datafeeds
  • Adobe campaign overview
  • Adobe experience manager overview

Interview Questions

Mindmajix offers advanced Adobe Marketing Cloud Interview Questions and Answers. Take a free sample practice test before appearing in the certification to improve your chances of scoring high.

free

Add-ons

Most of the Adobe Marketing Cloud Jobs in the industry expect the following add-on skills. Hence, we offer these skills-set as FREE Courses (Basics) to ease your learning process and help you stay ahead of the competition.

Agile & Scrum

Hands-on Adobe Marketing Cloud Training Projects

Our Adobe Marketing Cloud Training course aims to deliver quality training that covers solid fundamental knowledge on core concepts with a practical approach. Such exposure to the current industry use-cases and scenarios will help learners scale up their skills and perform real-time projects with the best practices.

    Training Options

    Choose your own comfortable learning experience.

    Self-Paced Videos

    24 hrs of E-Learning Videos

    self-paced

    Get Pricing

    • 24 hours of Adobe Marketing Cloud Training videos
    • Curated and delivered by industry experts
    • 100% practical-oriented classes
    • Includes resources/materials
    • Latest version curriculum with covered
    • Get lifetime access to the LMS
    • Learn technology at your own pace
    • 24x7 learner assistance
    • Certification guidance provided
    • Post sales support by our community

    Live Instructor-Led

    24 hrs of Remote Classes in Zoom/Google meet

    online

    2024 Batches

    Start - End

    Time

    Weekdays

    Oct 15 - Oct 30

    07:00 PM

    Weekend

    Oct 19 - Nov 03

    07:00 PM

    Weekdays

    Oct 22 - Nov 06

    09:00 AM

    Weekend

    Oct 26 - Nov 10

    09:00 AM

    Customize your schedule here

    + Includes Self-Paced
    • Live demonstration of the industry-ready skills.
    • Schedule your sessions at your comfortable timings.
    • Virtual instructor-led training (VILT) classes.
    • Real-time projects and certification guidance.

    For Corporates

    Empower your team with new skills to Enhance their performance and productivity.

    Corporate Training

    • Customized course curriculum as per your team's specific needs
    • Training delivery through self-Paced videos, live Instructor-led training through online, on-premise at Mindmajix or your office facility
    • Resources such as slides, demos, exercises, and answer keys included
    • Complete guidance on obtaining certification
    • Complete practical demonstration and discussions on industry use cases
    Learn MoreContact us

    Served 130+ Corporates

    Corporate Clients

    User Testimonials

    • 4500 +
      COURSE REVIEWS
    • 4.6
      AVERAGE RATING
    • 98 %
      SATISFIED LEARNERS

    The Adobe Marketing Training by Mindmajix was good. Trainers were available 24*7 to solve my doubts immediately. Online recordings helped me to watch the training sess...

    Read More
    Dalglish Fernandes
    linkedIn
    AEM UI Specialist5

    Job Assistance Program

    We take pride in being part of 5 lakh plus career transitions worldwide
    MindMajix-Job-Assistance-ProgramMindMajix-Job-Assistance-Program
    Connect with Learning Advisor

    Job Support Program

    Online Work Support for your on-job roles.

    jobservice

    Our work-support plans provide precise options as per your project tasks. Whether you are a newbie or an experienced professional seeking assistance in completing project tasks, we are here with the following plans to meet your custom needs:

    • Pay Per Hour
    • Pay Per Week
    • Monthly
    Learn MoreGet Job Support

    Career Transition

    Many professionals transformed careers with better pay and higher positions.

    Reviewer
    Senior Engineer to Network Engineer

    Arka Basak is now working for Conentrix as a Network Engineer, who took VAPT Training from MindMajix while he was working for CSS Corp as a Senior Engineer. 

    Company Logo
    Senior Engineer
    arrow
    Present Company
    Network Engineer

    76% of learners got 5x hike

    dollar

    68% of learners got promoted

    review

    83% of learners got certified

    medal

    Adobe Marketing Cloud Training Objectives

    Course Objectives

    The core skills that you will gain are as follows: 

    • Techniques to identify analysis opportunities.
    • Promoting your analysis and sell within your organization.
    • Aligning your measurement strategy with your organization’s strategy.
    • The support structure essential to achieve success.

    Why should you learn Adobe Marketing Cloud to grow your career?

    • There is a high demand for the skilled professionals and will increase even further due to its growing popularity across multiple leading companies around the globe.
    • According to Indeed.com, the pay hikes for professionals working in this domain are 40% higher than its competitors.

    Who should learn Adobe Marketing Cloud?

    The following job roles will get benefited from this training:

    • Digital Marketing Experts
    • Marketing Professionals
    • IT Professionals

    What are the prerequisites for the Adobe Marketing Cloud course?

    Prerequisites for this course include:

    • Basics of Adobe tools on marketing 
    • Fundamentals of Digital Marketing

    What will you learn in this Adobe Marketing Cloud training?

    By the completion of this course, the aspirants will be able to gain knowledge on:

    • Introduction to Adobe Marketing Cloud
    • Web Analytics
    • Layer Basics and Quick Fixes
    • Consumer Targeting and Solutions
    • Backbone.js Model, View, and Collections
    • Basic Photo Corrections
    • Masks and Channels
    • Typographic Design and Vector Drawing Techniques
    • Working with Selections
    • Applying Advanced C
    • Printing 3d Files
    View More
    industry statistic

    Industry Statistics

    Jobs / Month

    136

    Avg. Salary

    $78,472

    Job Roles

    Why MindMajix?

    elearning

    10+

    Years of Expertise

    E-Learning Industry

    corporate

    200+

    Corporates

    Global Clients

    courses

    500+

    Courses

    Largest LMS

    learner

    512k+

    Learners

    Careers Upskilled

    Partnering with World's Leading Companies

    MicroSoft
    Ranorex
    EDB
    Datadog
    AWS

    Adobe Marketing Cloud Training FAQs

    • General
    • Self-Paced
    • Online
    • Corporate

    What if I miss the class?

    You can access the recording of the missed class through our LMS. We record each training session and upload it after the session to our LMS which can be accessible to the students.

    I want to complete the training in a few days or a week? Is it possible?

    Yes, we got custom training programs to complete the course as you need.

    What are the system requirements I need to attend online training?

    You need good internet connectivity with a mobile/tab/laptop/system installed with Zoom/Meet.

    How can I access recorded videos of my training sessions?

    You can access the recorded videos through our LMS after every session.

    Do I get any discount on the course?

    Yes, you get two kinds of discounts. They are group discounts and referral discounts.

    • A group discount is offered when you join as a group of three or more.
    • When you are referred by someone already enrolled for training, you receive a referral discount.
    View More
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