Adobe Marketing Cloud Course Overview

Become an expert in Adobe Marketing Cloud by mastering all the fundamentals, features, and capabilities of the Adobe Marketing Cloud platform with real-time examples. Our training will help you gain expertise in content management, campaign execution, personalization, and more with industry projects and use cases. This knowledge will help you to become a certified Adobe Marketing Cloud professional.

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Course Coverage

Course Includes

Live Training

24 Hours of Sessions

Lab Sessions

20 Hours of Labs

Flexible Schedule

Flexible Schedules

FREE Demo on Request

FREE Demo on Request

24/7 Lifetime Support

24/7 Lifetime Support

One-on-One Doubt Clearing Sessions

One-on-One Doubt Clearing

Certification Assistance

Certification Oriented Curriculum

Two Real-time Project Use cases

Real-time Project Use cases

Adobe Marketing Cloud Online Training Content

You will be exposed to the complete Adobe Marketing Cloud Trainingcourse details in the below sections.

Reporting and Analytics tool usage and Business analysis

  • Introduction adobe analytics
  • Reporting best practices
  • Introduction to KPI’s, metrics
  • Conversion metrics
  • Overview of other analytics solutions in the market
  • Web analytics life cycle
  • What your client/business exactly wants (analysts vs reporting robots)
  • Test time: case studies/problem solving on multiple metrics/ KPI’s
  • Dashboard creation & why dashboards?
  • Effective alerts
  • How clustering/segmentation can change your business?? (The google,
  • amazon way)
  • Segmentations
  • Segment builder
  • Datawarehouse (Adobe cloud) / Teradata / Hadoop
  • Pre-analysis
  • Analysis
  • Consulting & Business recommendations (The real value addition to
  • business)
  • Page analysis
  • Browser conversion rate analysis
  • Checkout path analysis
  • How to prevent fallout on your website
  • External campaign analysis
  • Below the page fold analysis
  • Internal search analysis
  • Content affinity (do you want to increase your website revenue by 3%?)
  • Geo segmentation analysis
  • Understanding the basis of adobe site catalyst implementation
  • Self-evaluation test

Analytics implementation and admin concepts

  • Client and server side of web analytics
  • Internet protocol
  • Packet sniffers
  • Web browsers
  • Charles
  • DOM
  • Debug troubleshoot
  • Cookies 101
  • Architecture, content and variables – along with admin module
  • Introduction to sitecatalyst admin
  • Beacon anatomy
  • Sitecatalyst cookies
  • Sitecatalyst first party cookie
  • Regional data centers (RDC)
  • Sitecatalyst code deepdive
  • Macro and micro level link tracking
  • Sitecatalyst content identification
  • Sitecatalyst manual link tracking
  • Automatic link tracking
  • Datatypes in Sitecatalyst
  • Content identification
  • Traffic variables – props
  • Conversion variables – eVars
  • Success event
  • Sitecatalyst product variable
  • List vars in sitecatalyst
  • OtherSCVars
  • SAINT classifications / classification importers
  • Report suite architecture – MST, roll up, virtual
  • Debug logs
  • Advanced settings
  • Event serialization
  • Important KBR overview
  • Questions and review tests (Will be done after each chapter)
  • Translating requirements into tech architecture
  • Optimizing the use of variables
  • Managing the behaviour of the variables
  • Identifying tracking issues (without using source code and admin access)
  • Cases related to the business vertical

TMS (Tag manager) – DTM, GTM

  • Fundamentals and tag management architecture
  • DTM roles, approval history and publishing workflow
  • Debugging using DTM switch
  • Embed code, file hosting options and web properties
  • Data elements – js object, css selector, url parameter, custom script
  • Adding different tools via dtm - analytics, target, audience manager
  • Rules within the dtm and usage
  • Page load rules
  • Event based rules
  • Direct call rules
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Hands-on Adobe Marketing Cloud Training Projects

Our Adobe Marketing Cloud Training course aims to deliver quality training that covers solid fundamental knowledge on core concepts with a practical approach. Such exposure to the current industry use-cases and scenarios will help learners scale up their skills and perform real-time projects with the best practices.

    Industry Statistics

    Jobs/month

    136

    Avg salary

    $78,472

    Training Options

    Choose your own comfortable learning experience.

    Self-Paced

    24 hrs of E-Learning Videos

    self-paced


    View detail

    • 24 sessions of complete course
    • Learn technology at your own pace
    • Get lifetime access for the videos
    • Latest version curriculum covered
    • 24x7 learner assistance
    • Post sales support by our community
    • Includes practical-oriented session

    Live Online

    24 hrs of Remote Classes in Zoom/Google meet

    online

    Batch

    Start - End

    Time

    Weekdays

    Oct 20 - Nov 04

    07:30 PM EST

    Weekend

    Oct 23 - Nov 07

    08:00 PM EST

    Weekdays

    Oct 26 - Nov 10

    07:30 PM EST

    Weekend

    Oct 30 - Nov 14

    08:00 PM EST


    • + Includes Self-Paced

    View More Features

    • Live demonstration of features and practicals.
    • Schedule your sessions at your comfortable timings.
    • Instructor led training with practical lab sessions.
    • Real time projects and certification guidance.

    Timings doesn't suit you ?Let us know

    For Corporates

    Be ready with the skills before the industry adopts the technology.

    Corporate Training

    • Choose mode that best suits your convenience, time, and budget from Self-Paced, Live Instructor-led Online, or Classroom modes
    • Engage in complete practical demonstration, discussions,and exercises based on practical use cases
    • Have a schedule that is convenient as per your work schedule and time zone
    • Gain industry insights during the training delivered by insdustry experts
    • Customize the course scope as per your project requirements
    • Gain complete guidance on obtaining a certification

    Contact us

    bosch_logo
    capgemini
    deloitte
    intel
    novartis
    pwc
    techdata
    visa
    tata_power

    Adobe Marketing Cloud Course Reviews

    (5)

    character

    The most practical and easy way to learn Adobe Marketing Cloud covering all topics and overall good experience. It is a very well documented course for beginners. Everything is so well explained. I especially liked the format and the material. This is really an awesome course and I'm quite happy to have found MindMajix as my goto institute for learning purposes.

    (5)

    characterThe trainer tailored the material to meet the needs of students with varying skills and abilities. I found that Mindmajix has successful programs to accommodate people who are just starting out and upskill those looking to get ahead.

    (5)

    characterThe Adobe Marketing Cloud training I got from Mindmajix is job oriented and industry focused. The trainer dealt the course in a unique and comprehensive manner. The project dealt here was very helpful in gaining in-depth knowledge about the Adobe Marketing Cloud concepts.

    Job Assistance program

    Your intent to master next level skills are appreciated

    We take pride in being part of 4 lakh plus career transitions worldwide

    Post Training - Access to Premium Features

    Career Counseling Sessions

    Once you know the skills, we recommended you understand the eligible job roles, scope, and opportunities.

    Mock Interviews

    Explore what the real-time interviews expect from you.

    Custom Resume Builder Access

    We got a resume builder to help you prepare the best resume to win the first impression for recruiters.

    Privileged Community Support

    We make sure to address any real-time challenges our alumni face during their careers through our community platform.

    Life-Time Self-Paced Videos Access

    Applicable for Live-Online learning mode. Provides a set of self-paced videos to recap the subject whenever/wherever you need.

    Quizzes To Scale

    Get access to our Quiz from the LMS to scale your knowledge.

    Adobe Marketing Cloud Training Objectives

    Course Objectives

    The core skills that you will gain are as follows: 

    • Techniques to identify analysis opportunities.
    • Promoting your analysis and sell within your organization.
    • Aligning your measurement strategy with your organization’s strategy.
    • The support structure essential to achieve success.

    Why should you learn Adobe Marketing Cloud to grow your career?

    • There is a high demand for the skilled professionals and will increase even further due to its growing popularity across multiple leading companies around the globe.
    • According to Indeed.com, the pay hikes for professionals working in this domain are 40% higher than its competitors.

    Who should learn Adobe Marketing Cloud?

    The following job roles will get benefited from this training:

    • Digital Marketing Experts
    • Marketing Professionals
    • IT Professionals

    What are the prerequisites for the Adobe Marketing Cloud course?

    Prerequisites for this course include:

    • Basics of Adobe tools on marketing 
    • Fundamentals of Digital Marketing

    What will you learn in this Adobe Marketing Cloud training?

    By the completion of this course, the aspirants will be able to gain knowledge on:

    • Introduction to Adobe Marketing Cloud
    • Web Analytics
    • Layer Basics and Quick Fixes
    • Consumer Targeting and Solutions
    • Backbone.js Model, View, and Collections
    • Basic Photo Corrections
    • Masks and Channels
    • Typographic Design and Vector Drawing Techniques
    • Working with Selections
    • Applying Advanced C
    • Printing 3d Files
    e-Learning experience

    9+

    e-Learning experience

    Trainers experience

    10+

    Trainers experience

    Global corporates

    110+

    Global corporates

    Professionals trained

    460,000+

    Professionals trained

    IT Courses

    500+

    IT Courses

    1/5

    Adobe Marketing Cloud Course Online FAQ's

    Do I get any discount on the course?

    Yes, you get two kinds of discounts. They are group discount and referral discount. Group discount is offered when you join as a group, and referral discount is offered when you are referred from someone who has already enrolled in our training.

    Do Mindmajix accepts the course fees in installments?

    Yes, we accept payments in two installments.

    How Mindmajix’s Refund Policy works?

    If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within first 2 sessions of the training. Please make a note that refunds will be processed within 30 days of prior request.

    Do you have any Queries?Let us know

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