Introduction to online marketing
Overview of different marketing channels
Traffic metrics – Pageviews, visits, Unique visitors
Engagement metrics – Time on page, Bounce rate, exit rate
Conversion metrics – Revenue, orders, Form submissions, Conversion rate
Deep into retail metrics and derivations.
Adobe data ware house
Adobe audience manager (only basics of this tool will be covered as a part of analytics course)
Adobe Target (only basics of this tool will be covered as a part of analytics course)
Containers in a calculated metrics (excluding functions)
Overview of segmentation
Conditions within segments – Sequential, Union, intersection
Segment stacking and merging segments
Using segments in a metric
Types of containers in the segment – Hit, Visit, Visitor
Concept of Multi suite tagging, roll up report suites
Virtual report suites
Decoding / parsing the image request
Mobile app testing
Various debugging tools – Firebug, Omni bug, Experience cloud debugger, network console, Fiddler, charles
Traffic variables (props)
Listing, participation, Pathing
Conversion variables (eVars)
Tracking code, allocation, expiry in eVars
Merchandising syntax, Binding in eVars (Optional)
Finding methods (for all) and product finding methods (only for retail)
Conversion classifications, Classification hierarchies
Success events – pre defined and custom success events
Types of events and event serialization; Participation
Marketing channel manager
Marketing channel processing rules
Marketing channel costs (Optional)
Marketing channel classifications (Last touch channel details)
Processing rules (correlating custom variables into variables)
Internal url filters
Customizing calendar and menus
User management (Creating, maintaining user accounts and groups)
Classification importer (SAINT classifications)
Classification rule builder (using regular expressions)
Data connectors (Purpose and overview)
Modified architecture flow diagram with DTM in place
Data layer concept
Tagging the pages with the embed code
Property creation and configuration
Tool configuration within the property
Configuring the data elements
Page load rules
Event based rules
Direct call rules
Testing and optimization – Adobe Target
DMP – Audience manager
Overview of the Campaign tool
06 Dec, 2020 - 30 Dec, 2020
09 Dec, 2020 - 21 Dec, 2020
12 Dec, 2020 - 09 Jan, 2021
13 Dec, 2020 - 06 Jan, 2021
16 Dec, 2020 - 28 Dec, 2020
19 Dec, 2020 - 16 Jan, 2021
The core skills that you will gain are as follows:
The following job roles will get benefited from this training:
Prerequisites for this course include:
By the completion of this course, the aspirants will be able to gain knowledge on:
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Yes, you get two kinds of discounts. They are group discount and referral discount. Group discount is offered when you join as a group, and referral discount is offered when you are referred from someone who has already enrolled in our training.
The trainer will give Server Access to the course seekers, and we make sure you acquire practical hands-on training by providing you with every utility that is needed for your understanding of the course.
The trainer is a certified consultant and has significant amount of experience in working with the technology.
Yes, we accept payments in two installments.
If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within first 2 sessions of the training. Please make a note that refunds will be processed within 30 days of prior request.
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