When you learn at Mindmajix, you can always rely on team of experts to provide guidance and support, whenever you need it.
Instructor-Guided Lessons and Activities
Learn key objectives through expert-led lectures, discussions, and exercises.
Hands-on practice on Tools
Practice new skills and dive deeper into the day’s key topics
After Each Session
Q & A Session.
Wrap up the session with clarification on concepts and labs, if needed.
Overview of other Optimization tools – Monetate, optimizely.
Where does T&T fit in the web analytics life cycle
Understanding Adobe contract, server calls and different roles.
Mboxes, offers, experiences and their reflection in campaigns, conversion reports
Mbox deployment: Mbox.js, single Mbox, creation and naming
Where Test & Target fits in the Web analytics life cycle
In depth understanding of the conversion optimization. Revision of conversion funnel and fallout reports
Understanding the campaign life cycle: from design to decisions
How to create offers – html, text offer, image offer, redirect
Visual experience composer, Form based experience composer
How to create campaign – create, preview, simulate, approving of campaigns
Understanding the usage of Host management
Display only, landing page, monitoring campaigns, Auto - allocate tests
Flash and display ad campaigns
Understanding the types of segments, criteria for segmentation
Using segment filters and reusable segments
Understanding and using the parameter types
URL parameters, referring URL parameters, Geo parameters, Mbox (page) parameters, Profile parameters
Understanding source vs behavioural targeting
Working with different levels of targeting: Mbox level, experience level, campaign level, success metric level, conversion level, Mobile targeting
Understanding the terms around confidence: confidence level and confidence interval
Evaluating different sets of data (using filters and segments) and pushing a winner
Different ways of interpreting the reports on success metrics
Implementation and different options
Defining and understanding MVT, experience targeting
Life cycle of MVT : detailed steps
Understanding Ad testing concepts
Tracking Ad impressions, Optimizing Ad content, Tracking Ad clicks, Optimizing landing page destinations
Consulting presentations across each vertical
How to prioritize campaigns
Integration with SC, Scene7
Best consulting practices for optimization
Landing page optimization
Real estate optimization
Content and experience optimization
Have any queries regarding course curriculum, speak to our course advisorConnect with Advisor
Successfully complete your course and let the community know about your achievement.
Trainer will cover all the topics related to Certification.
Don’t just show off your achievement to the community, use it to advance in your career.
Have questions? We’ve got the answers. Get the details on how you can grow in this course.
We offer two kinds of discounts. They are group discount and referral discount. Group discount is offered when you join as a group, and referral discount is offered when you are referred from someone who has already enrolled in our training.
Yes, we will discuss with our instructor and will schedule according to the time convenient to you.
The trainer will give Server Access to the course seekers, and we make sure you acquire practical hands-on training by providing you with every utility that is needed for your understanding of the course.
The trainer is a certified consultant and has significant amount of experience in working with the technology.
We will take care of providing you with all that is required to get placed in a reputed MNC and also forward your resume to the companies we tie-up with. Starting from providing the in-depth course material to explanation of the real-time scenarios and preparing your resumes, we will make you gain expertise so that you can get a job.
We assist you completely in acquiring certification. We ensure you will get certified easily after our training.
Yes, we accept payments in two installments.
If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within first 2 sessions of the training. Please make a note that refunds will be processed within 30 days of prior request.
Our trainer explains every topic along with real-time scenarios. In the last one or two sessions, the trainer will explain one end-to-end project to showcase the real time working environment.
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