The market share of Adobe Target is 4.45%. It has proven that more than 70% of the companies are using Adobe Target for testing and targeting.
Major companies using Adobe Target are FordDirect, Altice USA, Innocean, U.S. Bank, Macy's, AbbVie.
The average salary of Adobe Target Developer per annum is $96,984 - Paysa.
Overview of other Optimization tools
Where does T&T fit in the web analytics life cycle
Understanding Adobe contract
server calls and different roles
experiences and their reflection in campaigns
creation and naming
Where Test & Target fits in the Web analytics life cycle
In depth understanding of the conversion optimization. Revision of conversion funnel and fallout reports
Understanding the campaign life cycle: from design to decisions
How to create offers – html, text offer, image offer, redirect
Visual experience composer, Form based experience composer
How to create campaign – create, preview, simulate, approving of campaigns
Understanding the usage of Host management
Auto - allocate tests
Flash and display ad campaigns
Understanding the types of segments
criteria for segmentation using segment filters and reusable segments
Understanding and using the parameter types
referring URL parameters
Mbox (page) parameters
Understanding source vs behavioural targeting
Working with different levels of targeting:
success metric level
Understanding the terms around confidence:
confidence level and confidence interval
Evaluating different sets of data (using filters and segments) and pushing a winner
Different ways of interpreting the reports on success metrics
Implementation and different options
Defining and understanding MVT
Life cycle of MVT:
Understanding Ad testing concepts
Tracking Ad impressions
Optimizing Ad content
Tracking Ad clicks
Optimizing landing page destinations
Consulting presentations across each vertical
How to prioritize campaigns
Integration with SC, Scene7
Best consulting practices for optimization
Landing page optimization
Real estate optimization
Content and experience optimization
Upon completion of the Adobe Target training, you will be able to:
The below job roles are benefited with our training:
There are no specific prerequisites to take up this course.
After completing this training, the learners will excel in the following areas:
Yes, you get two kinds of discounts. They are group discount and referral discount. Group discount is offered when you join as a group, and referral discount is offered when you are referred from someone who has already enrolled in our training.
The trainer will give Server Access to the course seekers, and we make sure you acquire practical hands-on training by providing you with every utility that is needed for your understanding of the course.
The trainer is a certified consultant and has significant amount of experience in working with the technology.
Yes, we accept payments in two installments.
If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within first 2 sessions of the training. Please make a note that refunds will be processed within 30 days of prior request.
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