Course Features

100% Money back guarantee

Real-time Use cases	24/7 Lifetime Support	Certification Based Curriculum
Flexible Schedules	One-on-one doubt clearing	Career path guidance

Adobe Analytics Course Overview

Learn Adobe Analytics at your own pace with on-demand videos or an instructor in live Adobe Analytics Training with the best freelance expert. 16 hours of Adobe online training through step-by-step demonstrations, real-world use-cases, and hands-on labs enables learners to match and analyze customer journeys using its various features like web and marketing analytics. This course also covers the concepts from the Adobe Analytics Business Practitioner Certification Exam AD0-E212, and you will become an Adobe Analytics Expert and apply for Analytics jobs. Note: We are not Adobe's official training partner. We connect the learners with expert freelancers in the market.

Intended/Target audience

Digital marketers (Media/marketing analysts)
Business analysts & consultants
Data & Web analysts
Digital analysts
Conversion/optimization specialists
Fresh graduates

Course Coverage

Prepare for a career in Adobe Analytics

⚡Learn & practice Adobe Analytics Concepts

Demonstrate your proficiency in use cases & Lab Assignments

Course Completion Certificate

Earn an employer-recognized Course Completion certificate by Mindmajix.

Resume & LinkedIn Profile

Build your portfolio with personalized suggestions.

Mock Interview

Experience real-time interviews with Mindmajix SMEs

Qualify for in-demand job titles

Adobe Analytics Developer, Adobe Analytics Analyst, Adobe Analytics Solution Architect

Career support

Plan your career move with Mindmajix's job search.

Work Support

Get assistance in completing project tasks once you are employed.

Adobe Analytics Online Training Content

The Adobe Analytics Course curriculum will focus on web analytics metrics, reporting, analysis, debugging, custom events and other administration-related things, and advanced DTM. As the learner complete each module in this Adobe Analytics learning path, they'll develop a deeper understanding of how to use Adobe Analytics to analyze business problems.Read more

Topic-wise Content Distribution

Web analytics 101

Introduction to online marketing
Overview of different marketing channels

Metrics in Details and Metrics for Different Verticals

Traffic metrics – Page views, visits, Unique visitors
Engagement metrics – Time on page, Bounce rate, exit rate
Session time out criteria
Bounce rate criteria and reasons
Conversion metrics – Revenue, orders, Form submissions, Conversion rate
Calculated metrics
Page views per visit, Average order value
Form completion rate, Form success rate
Deep into retail metrics and derivations.

Deep dive into Metrics for Different Areas of the Website

Searches, Null search rate, Search clickthrough rate, Search relevancy
Cart conversion rate, Checkout conversion rate, Checkout errors
Evaluating marketing campaigns – Metrics framework for Marketing campaigns.
Mobile app analytics – Metric differences.
List of depth calculated metrics.

Overview of Other Tools within Adobe Analytics

Adobe data warehouse
Report builder
Activity map
Adhoc analysis
Analytics workspace

Into the Analytics tool: Reporting and Analytics

Understanding the reporting structure – Data dimension, Data dimension elements and metrics
Analytics workspace – freeform, visualizations, projects, Cohort, flows, the fallout
Bookmarking, Downloading and scheduling reports
Building and automating dashboards
Configuring alerts – based on availability in the account.

Segmentation and Calculated Metrics in Adobe Analytics

Containers in calculated metrics (excluding functions)
Overview of segmentation
Conditions within segments – Sequential, Union, intersection
Segment stacking and merging segments
Using segments in a metric
Types of containers in the segment – Hit, Visit, Visitor

Report Suite's

Concept of Multi suite tagging, roll up report suites
Virtual report suites

Debugging for both Desktop and Mobile

Decoding / parsing the image request
Beacon anatomy
Mobile app testing
Various debugging tools – Firebug, Omni bug, Experience cloud debugger, network console, Fiddler, Charles

Variables and Events (predefined / custom)

Traffic variables (props)
Listing, participation, Pathing
Conversion variables (eVars)
Tracking code, allocation, expiry in eVars
Merchandising syntax, Binding in eVars (Optional)
Finding methods (for all) and product finding methods (only for retail)
Conversion classifications, Classification hierarchies
Success events – pre-defined and custom success events
Types of events and event serialization; Participation
List variables

Marketing Channel Processing Rules

Marketing channel manager
Marketing channel processing rules
Marketing channel costs (Optional)
Marketing channel classifications (Last touch channel details)
MC expiration

Tagging the site using Launch - Advanced DTM

We will discuss the basics of Tagging the site Launch

Modified architecture flow diagram with DTM/ Launch in place
Data layer concept
Tagging the pages with the embed code
Property creation and configuration
Tool configuration within the property
Configuring the data elements
Page load rules
Event-based rules
Direct call rules

Add-ons

Most of the Adobe Analytics Jobs in the industry expect the following add-on skills. Hence, we offer these skills-set as FREE Courses to ease your learning process and help you stay ahead of the competition.

SQL Basics

Agile & Scrum Basics

Hands-on Adobe Analytics Projects

Our Adobe Analytics Training course aims to deliver quality training that covers solid fundamental knowledge on core concepts with a practical approach. Such exposure to the current industry use-cases and scenarios will help learners scale up their skills and perform real-time projects with the best practices.

Use Case 1: KPI Dashboard An EdTech Company
Use Case 2: Root Cause Analysis of a Report in AA
Use Case 3: Define Critical Data Points for an AI Chatbot.
Use Case 4: Create a Detailed Adobe Workspace Dashboard
Use Case 5: Integrating Adobe Launch & Deploying Analytics

Training Options

Choose your own comfortable learning experience.

Best Value

On-Demand Training

18 hrs of Self-Paced Videos

18 hours of Adobe Analytics Training videos
Curated and delivered by industry experts
100% practical-oriented classes
Includes resources/materials
Latest version curriculum with covered
Get lifetime access to the LMS
Learn technology at your own pace
24x7 learner assistance
Certification guidance provided
Post sales support by our community

$ 200

$ 250

Get Full Access

Preferred

Live Online (Instructor-Led)

22 hrs of Remote Classes in Zoom/Google meet

2025 Batches

Start - End

Time

Weekend

Mar 22 - Apr 06

07:00 PM

Weekdays

Mar 25 - Apr 09

07:00 PM

Weekend

Mar 29 - Apr 13

09:00 AM

Weekdays

Apr 01 - Apr 16

09:00 AM

Customize your schedule here

+ Includes Self-Paced

Live demonstration of the industry-ready skills.
Virtual instructor-led training (VILT) classes.
Real-time projects and certification guidance.

$ 354

$ 442

For Corporates

Empower your team with new skills to Enhance their performance and productivity.

Corporate Training

Customized course curriculum as per your team's specific needs
Training delivery through self-Paced videos, live Instructor-led training through online, on-premise at Mindmajix or your office facility
Resources such as slides, demos, exercises, and answer keys included
Complete guidance on obtaining certification
Complete practical demonstration and discussions on industry use cases

Learn MoreContact us

Served 130+ Corporates

Adobe Analytics Certification

Adobe Analytics Business Practitioner Exam

Adobe Analytics Business Practitioner Certification Exam - AD0-E202 tests the skills on the following topics:

Business analysis
Reporting and dashboarding
Segmentation & metrics
Administration, general tools, knowledge of troubleshooting techniques

Exam Information

Number of questions: 69
Questions Format: Multiple choice/Multiple select
Duration: 105 minutes
Passing score: 550

This Adobe Analytics course covers most of the topics from the above certification exam.

Zoom

On-Job Support Service

Online Work Support for your on-job roles.

@Learner@SME

Our work-support plans provide precise options as per your project tasks. Whether you are a newbie or an experienced professional seeking assistance in completing project tasks, we are here with the following plans to meet your custom needs:

Pay Per Hour
Pay Per Week
Monthly

Learn MoreContact us

Adobe Analytics Instructor

Learn from the certified and real time working professionals.

Training by

Sanjay , having 10+ yrs of experience

Specialized in:Adobe Analytics, Target

Having 10+ years of experience working closely with industry, Sanjay is one of the best-certified trainers of MindMajix. He has bagged Adobe Analytics, Target and can deliver the best technology to our trainees.

One Access for Multiple Courses

Choose from our Self-Paced learning library based on trending job Roles or Career Paths at a Discounted price.

Learn more

Adobe Analytics Training FAQs

Course Objectives

Upon completion of our training, you will be able to:

Use digital analytics to make informed business decisions
Identify real and hidden business needs
Explain the concepts of personas and customer journey
Contrast the concepts of Behavior/Acquisition/Conversion
List testing benefits and define Multivariate testing

Why should you learn Adobe Analytics to grow your career?

Adobe Analytics is the primary priority of the world's leading organizations.
The market share of BI and Universal analytics raised to 22.9 billion this year.
With the increasing demand for Adobe analytics, the need for skilled professionals is high.

What are the prerequisites for the Adobe Analytics course?

Basic programming knowledge is beneficial but not mandatory.

What will you learn in this Adobe Analytics training?

After completing our training, the learners will excel in:

Reports & Analytics Code
Key Business Requirements and Key Performance Indicators
Custom Traffic Variables, Traffic Features & Functions
Custom Conversion Variables, Conversion Features & Functions
Data Tools
Validation and Troubleshooting

I want to complete the training in a few days or a week? Is it possible?

Yes, we got custom training programs to complete the course as you need.

What are the system requirements I need to attend online training?

You need good internet connectivity with a mobile/tab/laptop/system installed with Zoom/Meet.

How can I access recorded videos of my training sessions?

You can access the recorded videos through our LMS after every session.

Do I get any discount on the course?

Yes, you get two kinds of discounts. They are group discounts and referral discounts.

A group discount is offered when you join as a group of three or more.
When you are referred by someone already enrolled for training, you receive a referral discount.

How do I get a course completion certificate?

You will get a verifiable course completion certificate once you attend all the sessions and successfully submit the assessments.

How do you help me with certification?

We provide you with all the necessary resources and guidance to get certified with the relevant software/technology vendor on your own.

Can you help me with resume preparation?

Yes, our experts help you draft the perfect resume that matches your desired job roles.

Do you offer placements after the training program?

Yes, we help you with placement assistance through mock interviews, resume building, and by forwarding your profile to our corporate clients seeking trained resources.

How does your mock interviews process work?

A mock interview is a unique program we offer to help you experience real-time interviews.
Our expert connects with you, conducts an interview, and provides you feedback and quick tips to improve your skills as needed.

Can I avail EMI option to pay the fee?

Yes, we have associated partners who allow payments through three/six easy installments.

Can I customize the course curriculum?

Yes, you can customize the course curriculum as per your requirements.

Can I rejoin the subsequent batch if I cannot continue in the current schedule?

Yes, we provide feasibility to attend the next batch for the missing sessions; however, we cannot guarantee that the same trainer and the same kind of schedule would be available.

Will you continuously update your course content as per the latest software version/release available?

We keep our course curriculum aligned with the current stable Technology / Software version releases.

We want to hire resources you have trained. Is it possible?

Yes, we can offer resources depending upon the availability.

Why is there a difference between live online and self-paced videos duration?

In the case of live online training, we consider additional interaction time between the trainer and the learners.

Can we extend the access for the pre-recorded sessions?

Yes, you can renew the access after one year with a minimal fee.

Is it possible to customize the live training (scheduling and curriculum)?

Yes, we can customize the course curriculum and schedule the sessions as per your project requirements.

Do you conduct assessments at the end of the program?

Yes, we do conduct assessments.

Can we extend the lab access beyond training completion?

Yes. On special request, we can extend lab practice sessions for the learners at an extra cost.

We need a few consulting sessions with the training after completion. Is it possible?

Yes, we can arrange consulting sessions with the trainer at an extra cost.

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Adobe Analytics Training