Adobe Analytics Course Overview
Mindmajix Adobe Analytics Training helps you master the concepts of integrated online marketing analytics by Adobe, customer segments, data management, and audience activation. You will get hands-on experience on real-time analytics & segmentation, Predictive Marketing Services, dashboard and reports. This training also enables you to get exposed to industry-based real-time projects in various verticals.
Curriculum
Online Marketing
Web Analytics 101
Introduction to Site catalyst
Reporting best practices
Introduction to KPI’s, Metrics
Conversion metrics
Overview of other analytics solutions in the market
Web Analytics life cycle
What your client/business exactly wants (Analysts Vs Reporting robots)
Test time: Case studies/problem solving on multiple metrics/ KPI’s
Dashboard creation & Why dashboards? (site catalyst)
Report builder intro (Site catalyst)
Excel dashboard
Report builder advanced
Effective alerts (Site catalyst)
How clustering/segmentation can change your business?? (The google, Amazon way)
Segmentations (site catalyst)
Practice workshop on segments
Segment builder (Site catalyst)
2 Assignments for the next day
Datawarehouse (Adobe cloud) / Teradata / Hadoop
Pre-analysis (site catalyst)
Analysis (site catalyst)
Consulting & Business recommendations (The real value addition to business)
Page analysis (Site catalyst)
Browser conversion rate analysis (Site catalyst)
Checkout path analysis (Site catalyst)
How to prevent fallout on your website
External campaign analysis (Site catalyst)
Below the page fold analysis (Site catalyst)
Internal search analysis (Site catalyst)
Content affinity (do you want to increase your website revenue by 3 %?)
Geo segmentation analysis (Site catalyst)
Understanding the basis of Adobe site catalyst implementation.
Self-evaluation test
Case studies:
1. Customer segmentation (What happened at Target Corporation?)
2. What if one of my line item is not selling?
3. How landing page optimization helps your website overall performance.
4. 4 case studies – Specific to Client business.
Web analytics 101
Client and server side of Web analytics
Internet protocol
Packet sniffers
Web browsers
Charles
DOM
Debug troubleshoot
Cookies 101
Architecture, Content and variables – Along with Admin module
Introduction to Sitecatalyst admin
Beacon anatomy
Sitecatalyst cookies
Sitecatalyst first party cookie
Regional data centers (RDC)
Sitecatalyst code deepdive
Macro and micro level link tracking
Sitecatalyst content identification
Sitecatalyst manual link tracking
Automatic link tracking
Datatypes in Sitecatalyst
Content identification
Traffic variables – props
Conversion variables – eVars
Success events
Sitecatalyst product variable
List vars in Sitecatalyst
OtherSCVars
Deploying light server calls – How to save millions with small tweaks
Campaigns, strategy, processing and automation
Cookie strategy
SAINT classifications
External campaign overview – Technical, Business
CommonDoPlugin
DB Vista
Report builder
Report suite architecture – MST, Roll up, Virtual
S_code strategy
Advanced
Architecture (Different from chapter 2)
Debug logs
Advanced settings
Event serialization
Speeding up the client side programming
Data sources
SCData Integrations
Genesis overview
Important KBR overview
Questions and review tests (Will be done after each chapter)
Translating requirements into tech architecture
Optimizing the use of variables
Managing the behaviour of the variables
Identifying tracking issues (without using source code and admin access)
2-4 cases related to the business vertical.
Projects
- To put your knowledge on Adobe Analytics Training into action, you will be required to work on two industry-based projects that discuss significant real-time use cases. You will gain hands-on expertise in Adobe Analytics Training concepts with this practical experience.
- These projects are completely in-line with the modules mentioned in the curriculum and help you to clear the Adobe Analytics Training certification exam.
Our Course in Comparison
Features
- Demos at Convenient Time?
- 1-1 Training
- Batch Start Dates
- Customize Course Content
- EMI Option
- Group Discounts
Mindmajix
- At your Convenience
Others
- Fixed
Adobe Analytics Training Objectives
Upon completion of our training, you will be able to:
- Use digital analytics to make informed business decisions
- Identify real and hidden business needs
- Explain the concepts of personas and customer journey
- Contrast the concepts of Behavior/Acquisition/Conversion
- List testing benefits and define Multivariate testing
- Adobe Analytics is the primary priority of the world's leading organizations.
- The market share of BI and Universal analytics raised to 22.9 billion this year.
- With the increasing demand for Adobe analytics, the need for skilled professionals is high.
Learning this course will benefit the following job roles:
- Software programmers
- Graduates who are looking to make a career in Adobe
Basic programming knowledge is beneficial but not mandatory.
After completing our training, the learners will excel in:
- Reports & Analytics Code
- Key Business Requirements and Key Performance Indicators
- Custom Traffic Variables, Traffic Features & Functions
- Custom Conversion Variables, Conversion Features & Functions
- Data Tools
- Validation and Troubleshooting
Upcoming Events
14 Nov, 2019 - 14 Dec, 2019
17 Nov, 2019 - 17 Dec, 2019
21 Nov, 2019 - 21 Dec, 2019
24 Nov, 2019 - 24 Dec, 2019
28 Nov, 2019 - 28 Dec, 2019
01 Dec, 2019 - 31 Dec, 2019
Trusted By Companies Worldwide & 3,50,850+ Learners
Adobe Analytics Online Training FAQ's
Yes, you get two kinds of discounts. They are group discount and referral discount. Group discount is offered when you join as a group, and referral discount is offered when you are referred from someone who has already enrolled in our training.
Yes, we will discuss with our instructor and will schedule according to the time convenient to you.
The trainer will give Server Access to the course seekers, and we make sure you acquire practical hands-on training by providing you with every utility that is needed for your understanding of the course.
The trainer is a certified consultant and has significant amount of experience in working with the technology.
We will take care of providing you with all that is required to get placed in a reputed MNC and also forward your resume to the companies we tie-up with. Starting from providing the in-depth course material to explanation of the real-time scenarios and preparing your resumes, we will make you gain expertise so that you can get a job.
We assist you completely in acquiring certification. We ensure you will get certified easily after our training.
Yes, we accept payments in two installments.
If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within first 2 sessions of the training. Please make a note that refunds will be processed within 30 days of prior request.
Our trainer explains every topic along with real-time scenarios. In the last one or two sessions, the trainer will explain one end-to-end project to showcase the real time working environment.
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Find a training facility that works for you !
To meet the learning needs of people spread across various geographical locations, we are offering our high-quality training services at the location of your choice to ensure you obtain maximum impact for your training investment. Choose your city below.
Adobe Analytics Training in Hyderabad
Hyderabad is the capital city of Telangana state and is well known for the major technology township, HITECH city, as well as India’s largest start-up ecosystem, T-Hub. It attracted more than 1500 IT firms including Apple, Microsoft, Amazon, Google, Salesforce, and many more. Therefore, the future scope of IT industry sounds great in Hyderabad with enormous opportunities for software professionals. Mindmajix Adobe Analytics Training in Hyderabad is designed to uplift your career in this domain.
Our Hyderabad Correspondence / Mailing address
Ecohouse Building, Nagarjuna Hills, Panjagutta Hyderabad Telangana 500082 India
Adobe Analytics Training in Bangalore
Bangalore is the IT capital of India and is regarded as one of the top 10 fastest growing cities in the world with an average economic growth rate of 8.5%. The city has attracted a large number of IT firms, startup investments, research and development organizations, and many more. Adobe Analytics Training is an ever-changing field which has numerous job opportunities and excellent career scope. Our Adobe Analytics Training in Bangalore is designed to enhance your skillset and successfully clear the Adobe Analytics Training certification exam.
Our Bangalore Correspondence / Mailing address
#811, 10th A Main, Suite No.506 1st Floor, Indira Nagar Bangalore, India - 560038