Adobe Analytics Training

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5878 learners

MindMajix offers 22 hours of live-online and self-paced training with hands-on labs and projects. We cover the Adobe Analytics 3.0.2 release and multiple certification exams.

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Adobe Analytics Training

Course Features

100% Money back guarantee
Two Real-time Use cases

Real-time Use cases

24/7 Lifetime Support

24/7 Lifetime Support

Certification Assistance

Certification Based Curriculum

Flexible Schedule

Flexible Schedules

One-on-onedoubtclearing

One-on-one doubt clearing

Careerpathguidance

Career path guidance

Adobe Analytics Course Overview

MindMajix’s Adobe Analytics course equips you to work with Adobe Warehouse, Report Builder, Activity Map, and Analytics Workspace effectively. You will acquire practical knowledge of segment stacking and merging, using containers in calculated metrics, and more. 

We deliver training through industry experts, who provide close guidance in hands-on labs and help you explore real-world use cases. At the end of the training, you will gain expertise in web and marketing analytics and become an Adobe Analytics expert. 

Course Duration
  • Instructor-led live-online – 22 hours
  • Self-paced on-demand – 22 hours
Prerequisites Basic understanding of Data Analytics
Lab Environment Our trainer will guide you in setting up an Adobe Analytics Workspace sandbox for your practical experience.
Certification Alignment
  • Adobe Analytics Business Practitioner Professional – AD0-E212
  • Adobe Analytics Developer Professional – AD0-E213
Post-Training Support
  • Mock interviews
  • Resume and LinkedIn profile building 
  • Job search assistance 
Role Alignment

You can apply for the following job roles post the training.

  • Adobe Analytics Developer
  • Business Analyst
  • Adobe Analytics Consultant
  • Adobe Analytics Implementation Specialist
  • Digital Analyst
Target Audience
  • Beginners
  • Digital Marketers (Media/Marketing Analysts)
  • Business Analysts and Consultants
  • Data and Web Analysts
  • Digital Analysts
  • Conversion/Optimization specialists

 

Adobe Analytics Training
demo play

Course Coverage

Prepare for a career in Adobe Analytics

⚡Learn & practice Adobe Analytics Concepts

Demonstrate your proficiency in use cases & Lab Assignments
Learn & practice Adobe Analytics Concepts

Course Completion Certificate

Earn an employer-recognized Course Completion certificate by Mindmajix.

Resume & LinkedIn Profile

Build your portfolio with personalized suggestions.

Mock Interview

Experience real-time interviews with Mindmajix SMEs

Qualify for in-demand job titles

Adobe Analytics Developer, Adobe Analytics Analyst, Adobe Analytics Solution Architect  

Career support

Plan your career move with Mindmajix's job search.

Work Support

Get assistance in completing project tasks once you are employed.
Learn & practice Adobe Analytics Concepts

Adobe Analytics Online Training Content

Our Adobe Analytics course curriculum covers everything from web analytics to advanced Dynamic Tag Management (DTM). We regularly update the course content to align with the Adobe Analytics Oct 2025 release. The course modules equip you to analyze and resolve business problems effectively and to stay relevant in the competitive field of data analytics.
Topic-wise Content Distribution

Web analytics 101

  • Introduction to online marketing
  • Overview of different marketing channels

Metrics in Details and Metrics for Different Verticals

  • Traffic metrics – Page views, visits, Unique visitors
  • Engagement metrics – Time on page, Bounce rate, exit rate
  • Session time out criteria
  • Bounce rate criteria and reasons
  • Conversion metrics – Revenue, orders, Form submissions, Conversion rate
  • Calculated metrics
  • Page views per visit, Average order value
  • Form completion rate, Form success rate
  • Deep into retail metrics and derivations.

Deep dive into Metrics for Different Areas of the Website

  • Searches, Null search rate, Search clickthrough rate, Search relevancy
  • Cart conversion rate, Checkout conversion rate, Checkout errors
  • Evaluating marketing campaigns – Metrics framework for Marketing campaigns.
  • Mobile app analytics – Metric differences.
  • List of depth calculated metrics.

Overview of Other Tools within Adobe Analytics

  • Adobe data warehouse
  • Report builder
  • Activity map
  • Adhoc analysis
  • Analytics workspace

Into the Analytics tool: Reporting and Analytics

  • Understanding the reporting structure – Data dimension, Data dimension elements and metrics
  • Analytics workspace – freeform, visualizations, projects, Cohort, flows, the fallout
  • Bookmarking, Downloading and scheduling reports
  • Building and automating dashboards
  • Configuring alerts – based on availability in the account.

Segmentation and Calculated Metrics in Adobe Analytics

  • Containers in calculated metrics (excluding functions)
  • Overview of segmentation
  • Conditions within segments – Sequential, Union, intersection
  • Segment stacking and merging segments
  • Using segments in a metric
  • Types of containers in the segment – Hit, Visit, Visitor

Report Suite's

  • Concept of Multi suite tagging, roll up report suites
  • Virtual report suites

Debugging for both Desktop and Mobile

  • Decoding / parsing the image request
  • Beacon anatomy
  • Mobile app testing
  • Various debugging tools – Firebug, Omni bug, Experience cloud debugger, network console, Fiddler, Charles

Variables and Events (predefined / custom)

  • Traffic variables (props)
  • Listing, participation, Pathing
  • Conversion variables (eVars)
  • Tracking code, allocation, expiry in eVars
  • Merchandising syntax, Binding in eVars (Optional)
  • Finding methods (for all) and product finding methods (only for retail)
  • Conversion classifications, Classification hierarchies
  • Success events – pre-defined and custom success events
  • Types of events and event serialization; Participation
  • List variables

Marketing Channel Processing Rules

  • Marketing channel manager
  • Marketing channel processing rules
  • Marketing channel costs (Optional)
  • Marketing channel classifications (Last touch channel details)
  • MC expiration

Other Admin Related Topics

  • Processing rules (correlating custom variables into variables)
  • Internal URL filters
  • Customizing calendar and menus
  • User management (Creating, maintaining user accounts and groups)
  • Classification importer (SAINT classifications)
  • Classification rule builder (using regular expressions)
  • Data connectors (Purpose and overview)

Tagging the site using Launch - Advanced DTM

We will discuss the basics of Tagging the site Launch

  • Modified architecture flow diagram with DTM/ Launch in place
  • Data layer concept
  • Tagging the pages with the embed code
  • Property creation and configuration
  • Tool configuration within the property
  • Configuring the data elements
  • Page load rules
  • Event-based rules
  • Direct call rules
free

Add-ons

Most of the Adobe Analytics Jobs in the industry expect the following add-on skills. Hence, we offer these skills-set as FREE Courses to ease your learning process and help you stay ahead of the competition.

SQL Basics
Agile & Scrum Basics

Hands-on Adobe Analytics Projects

Our Adobe Analytics Training course aims to deliver quality training that covers solid fundamental knowledge on core concepts with a practical approach. Such exposure to the current industry use-cases and scenarios will help learners scale up their skills and perform real-time projects with the best practices.

  1. Use Case 1: KPI Dashboard An EdTech Company

  2. Use Case 2: Root Cause Analysis of a Report in AA

  3. Use Case 3:  Define Critical Data Points for an AI Chatbot.

  4. Use Case 4: Create a Detailed Adobe Workspace Dashboard

  5. Use Case 5: Integrating Adobe Launch & Deploying Analytics

logoTraining Options

Choose your own comfortable learning experience.

Best Value

On-Demand Training

22 hrs of Self-Paced Videos

  • 22 hours of Adobe Analytics Training videos
  • Curated and delivered by industry experts
  • 100% practical-oriented classes
  • Includes resources/materials
  • Latest version curriculum with covered
  • Get one year access to the LMS
  • Learn technology at your own pace
  • 24x7 learner assistance
  • Certification guidance provided
  • Post sales support by our community

$ 200

$ 250

Get Full Access

Preferred

Live Online (Instructor-Led)

22 hrs of Remote Classes in Zoom/Google meet

2025 Batches

Start - End

Local Time

Weekend

Nov 15 - Nov 30

07:00 PM

Weekdays

Nov 18 - Dec 03

07:00 PM

Weekend

Nov 22 - Dec 07

09:00 AM

Weekdays

Nov 25 - Dec 10

09:00 AM

Customize your schedule here

+ Includes Self-Paced
  • Live demonstration of the industry-ready skills.
  • Virtual instructor-led training (VILT) classes.
  • Real-time projects and certification guidance.

$ 354

$ 442

For Corporates

Empower your team with new skills to Enhance their performance and productivity.

Corporate Training

  • Customized course curriculum as per your team's specific needs
  • Training delivery through self-Paced videos, live Instructor-led training through online, on-premise at Mindmajix or your office facility
  • Resources such as slides, demos, exercises, and answer keys included
  • Complete guidance on obtaining certification
  • Complete practical demonstration and discussions on industry use cases
Learn MoreContact us

Served 130+ Corporates

Corporate Clients

Adobe Analytics Certification

Course Completion Certification: We will provide you with an Adobe Analytics course completion certificate once you complete the quizzes and assessments conducted by MindMajix.

  • The certification validates your data analytics skills and demonstrates your expertise in data visualization with Adobe Analytics.
  • It is a shareable certificate—you can add it to your LinkedIn profile or portfolio to enhance your career opportunities in the data analytics industry.

 

Adobe Analytics Certifications: Our course curriculum is designed to align with the Adobe Analytics certification exam topics, as shown in the table below. It equips you with the necessary skills to pass the exams confidently.

 

Certification Exam Exam Topics MindMajix Course Modules
Adobe Analytics Business Practitioner Professional (ADO-E212)
  • Business Analysis
  • Reporting and dashboarding for projects
 Into the Analytics tool: Reporting and Analytics
Segmentation and Calculated Metrics Segmentation and Calculated Metrics in Adobe Analytics
Segmentation and Calculated Metrics
  • Metrics in Details and metrics for different verticals
  • Deep dive into metrics for different areas of the website
Marketing channel attribution & rules Marketing Channel Processing Rules
Reporting and Dashboarding
  • Report Suite’s
  • Other Admin-Related Topics
General tool knowledge and troubleshooting Debugging for both Desktop and Mobile
Adobe Analytics Developer Professional (ADO-E213) Analytics in the Adobe Experience Cloud Eco-system Tagging the site using Launch – Advanced DTM
Analytics Implementation and Configuration Variables and Events (predefined/custom)
Testing, Validation, and Troubleshooting Debugging for both Desktop and Mobile
Components of Adobe Analytics Other Admin-related Topics

 

Last reviewed: 30 Oct 2025 · Sources: ADO-E212, ADO-E213

Adobe Analytics Business Practitioner Professional (ADO-E212)

Adobe Analytics Business Practitioner Professional (ADO-E212) follows the exam pattern below.

  • Types of Questions:
    • Multiple Choice Questions (MCQs): Testing theoretical knowledge.
    • Short Answer Questions: Assessing understanding of key concepts.
    • Long Answer/Essay Questions: Testing in-depth knowledge and ability to explain or analyze complex topics.
    • Practical/Case Studies: Some exams may include practical exercises or case studies requiring application of concepts to real-world office situations.
  • Exam Duration: 3 hours
  • Passing score:  50-60%

Adobe Analytics Developer Professional (ADO-E213)

Adobe Analytics Developer Professional (ADO-E213) Exam follows the pattern below.

  • Exam code: AD0-E213.
  • Level: Professional (for developers/implementation specialists) 
  • Time limit: 100 minutes (or 1 hour 40 minutes) according to Adobe’s official page. 
  • Number of questions: Approximately 50 questions.
  • Passing score: Around 31 out of 50

 

MindMajix certificate
Zoom

Adobe Analytics Instructor

Learn from the certified and real time working professionals.

instructor

Training by

Shri , having 10+ yrs of experience

Specialized in:Adobe Analytics, DTM/Adobe Launch, HTML, JavaScript, CSS

With 10+ years of experience in Web/Digital Analytics deploying End-to-end Adobe Analytics implementation via Launch & Adobe Mobile SDK.  He is Proficient in performing business and data segmentation using Adobe Workspace, SiteCatalyst, Report Builder & Data Warehouse, with experience in various industry verticals (IT, Tech, Healthcare, Banking and Insurance). He is committed to delivering high-quality Adobe Analytics training to our trainees.

User Testimonials
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It was a wonderful learning experience from Mindmajix Trainers. The trainers were hands-on and provided real-time scenarios. According to me for learning cutting-edge and latest technologies Mindmajix is the right place.

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Adobe Analytics Training Resources

Interview Questions

Interview Questions

Access comprehensive interview questions and answers to prepare for your next job opportunity. Practice with real-world scenarios and expert tips.

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Resume Templates

Resume Templates

Download professional resume templates tailored for industry roles. Includes sample resumes, formatting guidelines, and best practices.

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Practice Quiz

Practice Quiz

Test your knowledge with our interactive quizzes. Features multiple-choice questions, instant feedback, and detailed explanations.

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logoOn-Job Support Service

Online Work Support for your on-job roles.

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@Learner@SME

Our work-support plans provide precise options as per your project tasks. Whether you are a newbie or an experienced professional seeking assistance in completing project tasks, we are here with the following plans to meet your custom needs:

  • Pay Per Hour
  • Pay Per Week
  • Monthly
Learn MoreContact us

Adobe Analytics Training FAQs

Why should you learn the Adobe Analytics training?

  • Enlyft reports that industries such as construction, retail, automotive, consumer services, and healthcare leverage Adobe Analytics for their enterprise marketing management.
  • According to AmbitionBox, an Adobe Analytics developer's salary ranges from 4 LPA to 18 LPA in India. According to 6figr, an Adobe Analytics developer can earn an average salary of $134,000 in the United States per year.
  • This information shows that there is an increasing demand for Adobe Analytics professionals worldwide.

I don’t have any industry experience. Can I attend the training?

Yes, you can attend this training without industry experience. We will introduce you to Adobe Analytics fundamentals at the beginning of the training.

I am a non-IT professional with no coding knowledge. Can I take this course?

Yes, you can take this course. We will help you with the coding aspects of the training to ensure a seamless learning experience.

Do you have any limits on the cohort size of the training?

There are no limits on cohort size. However, we do provide one-on-one training if required.

Can you share the criteria used to allocate trainers for the training?

Most MindMajix trainers have over 10 years of industry experience. Our Adobe Analytics trainer also has over 10 years of experience in the end-to-end Adobe Analytics implementation. He has multi-domain expertise, including DTM/Adobe Launch, HTML, JavaScript, and CSS.

Is your Adobe Analytics course curriculum up-to-date?

Yes, we regularly update our Adobe Analytics course curriculum reflecting the latest technical developments in Adobe Analytics.

Do I need an Adobe Analytics license to take this course?

No, you don’t need an Adobe Analytics license. However, we assist you in setting up a lab environment using the free trial of Adobe Analytics.

Which Adobe Analytics version do you use in the training?

We use the latest Adobe Analytics extension version 1.9.6, released in October 2024, as well as Adobe Analytics API version 1.4 for our training.

Can I take any Adobe Analytics certification exams after this training?

Yes, you can take multiple Adobe Analytics certification exams after this training.

  • Adobe Analytics Architect Master
  • Adobe Analytics Business Practitioner Expert
  • Adobe Analytics Developer Expert
  • Adobe Analytics Business Practitioner Professional
  • Adobe Analytics Data Analyst Professional

How much importance do you place on hands-on training in this course?

MindMajix offers hands-on Adobe Analytics training, allocating significant time for hands-on practice, including labs, real-time projects, and industry use cases.

How do you deliver hands-on projects in the training?

MindMajix trainers provide close guidance on real-time Adobe Analytics projects outlined in the project section of this webpage.

Do you provide support if technical issues arise during the training?

Yes, our team will assist you in resolving any technical issues that may arise during the training.

Can I get any additional learning materials apart from the training?

Yes, you can access the following eLearning resources to strengthen your knowledge of Adobe Analytics.

What job roles can I apply for after this Adobe Analytics training?

  • Adobe Analytics Developer
  • Adobe Analytics Architect
  • Adobe Analytics Implementation Specialist
  • Adobe Analytics Consultant
  • Adobe Analytics Engineer

What are the criteria to earn the MindMajix certification?

You need to pass the assessments to earn the MindMajix certification.

What is the format of your assessments?

We conduct assessments at the end of the training in a multiple-choice format.

Does this course guarantee a job?

While we do not guarantee placements, we provide strong job search support in the following ways:

  • Help you build a strong resume that includes your data analytics capabilities.
  • Share your profile with relevant companies that may contact you when they have job openings.

Why should I learn Adobe Analytics with MindMajix?

  • Our Adobe Analytics training is delivered by expert trainers with extensive industry experience.
  • We follow a hands-on approach in all our training to equip learners with in-demand skills.
  • Most of our learners have secured jobs in leading companies with competitive salaries.
  • Our comprehensive course curriculum satisfies the specific needs of both beginners and advanced learners.

What if I miss an Adobe Analytics session in the training?

You can access recordings of any missed Adobe Analytics sessions through our LMS platform.

What payment methods do you accept for training fees?

We accept multiple payment methods, including debit/credit cards, net banking, and UPI, based on your convenience.

How long can I access the self-paced pre-recorded videos in the LMS?

You can access the self-paced Adobe Analytics pre-recorded videos for one year. After that, you can continue the access by renewing the subscription every year at a discounted rate.

More general questions? See our FAQ ↗
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