Web Analytics 101
Introduction to Site catalyst
Reporting best practices
Introduction to KPI’s, Metrics
Overview of other analytics solutions in the market
Web Analytics life cycle
What your client/business exactly wants (Analysts Vs Reporting robots)
Test time: Case studies/problem solving on multiple metrics/ KPI’s
Dashboard creation & Why dashboards? (site catalyst)
Report builder intro (Site catalyst)
Report builder advanced
Effective alerts (Site catalyst)
How clustering/segmentation can change your business?? (The google, Amazon way)
Segmentations (site catalyst)
Practice workshop on segments
Segment builder (Site catalyst)
2 Assignments for the next day
Datawarehouse (Adobe cloud) / Teradata / Hadoop
Pre-analysis (site catalyst)
Analysis (site catalyst)
Consulting & Business recommendations (The real value addition to business)
Page analysis (Site catalyst)
Browser conversion rate analysis (Site catalyst)
Checkout path analysis (Site catalyst)
How to prevent fallout on your website
External campaign analysis (Site catalyst)
Below the page fold analysis (Site catalyst)
Internal search analysis (Site catalyst)
Content affinity (do you want to increase your website revenue by 3 %?)
Geo segmentation analysis (Site catalyst)
Understanding the basis of Adobe site catalyst implementation.
1. Customer segmentation (What happened at Target Corporation?)
2. What if one of my line item is not selling?
3. How landing page optimization helps your website overall performance.
4. 4 case studies – Specific to Client business.
Web analytics 101
Client and server side of Web analytics
Architecture, Content and variables – Along with Admin module
Introduction to Sitecatalyst admin
Sitecatalyst first party cookie
Regional data centers (RDC)
Sitecatalyst code deepdive
Macro and micro level link tracking
Sitecatalyst content identification
Sitecatalyst manual link tracking
Automatic link tracking
Datatypes in Sitecatalyst
Traffic variables – props
Conversion variables – eVars
Sitecatalyst product variable
List vars in Sitecatalyst
Deploying light server calls – How to save millions with small tweaks
Campaigns, strategy, processing and automation
External campaign overview – Technical, Business
Report suite architecture – MST, Roll up, Virtual
Architecture (Different from chapter 2)
Speeding up the client side programming
Important KBR overview
Questions and review tests (Will be done after each chapter)
Translating requirements into tech architecture
Optimizing the use of variables
Managing the behaviour of the variables
Identifying tracking issues (without using source code and admin access)
2-4 cases related to the business vertical.
Have any queries regarding course curriculum, speak to our course advisorConnect with Advisor
Upon completion of our training, you will be able to:
Learning this course will benefit the following job roles:
Basic programming knowledge is beneficial but not mandatory.
After completing our training, the learners will excel in:
Successfully complete your course and let the community know about your achievement.
Trainer will cover all the topics related to Certification.
Don’t just show off your achievement to the community, use it to advance in your career.
The cost of Adobe Analytics Certification Exam is 180 USD.
Have questions? We’ve got the answers. Get the details on how you can grow in this course.
Yes, you get two kinds of discounts. They are group discount and referral discount. Group discount is offered when you join as a group, and referral discount is offered when you are referred from someone who has already enrolled in our training.
Yes, we will discuss with our instructor and will schedule according to the time convenient to you.
The trainer will give Server Access to the course seekers, and we make sure you acquire practical hands-on training by providing you with every utility that is needed for your understanding of the course.
The trainer is a certified consultant and has significant amount of experience in working with the technology.
We will take care of providing you with all that is required to get placed in a reputed MNC and also forward your resume to the companies we tie-up with. Starting from providing the in-depth course material to explanation of the real-time scenarios and preparing your resumes, we will make you gain expertise so that you can get a job.
We assist you completely in acquiring certification. We ensure you will get certified easily after our training.
Yes, we accept payments in two installments.
If you are enrolled in classes and/or have paid fees, but want to cancel the registration for certain reason, it can be attained within first 2 sessions of the training. Please make a note that refunds will be processed within 30 days of prior request.
Our trainer explains every topic along with real-time scenarios. In the last one or two sessions, the trainer will explain one end-to-end project to showcase the real time working environment.
Have More Questions. Reach our Support TeamContact us
The major career paths available for Adobe Analytics professionals are listed below:
The companies welcoming these professionals are listed below:
Have any queries regarding Adobe Analytics course, speak to our course advisorTalk to Course Advisor
See if this course is a fit for you by joining us for an online info session. You’ll meet our team, get an overview of the curriculum and course objectives, and learn about the benefits of being a student at Mindmajix
Attend a Demo Session | Meet the Expert Who Can Kickstart Your Career in Adobe Analytics
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