Adobe Analytics Interview Questions

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Adobe Analytics Interview Questions and Answers

1. What according to you is the main function of eVar?

Evar is used to look at conversion events with respect to data dimensions.

2. Are you aware of the maximum size of Site Sections (S.channel) variable?

The maximum size is 100 bytes.

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3. What happens if the S_account contains unexpected values, is not declared, or empty?

In that scenario, data won’t be collected.

4. What is the maximum limit of report suites companies can use?

There are no limits.

5. Can you explain when S_account is used?

The s_account is deployed while setting report suites.

6. Do you have an idea about the utility of Saint API?

Saint APIs are used to import metadata. It is also used to group and describe reporting values.

7. Multi-suite Tagging is used in Adobe Analytics. Can you explain what it is?

When SiteCatalyst data is sent over to multiple report suites, it is known as Multi-suite tagging.

8. How will you compare date ranges?

With the help of "Compare Dates" found in the calendar module.

9. What kind of report or SiteCatalyst variable is used to view Pathing Behavior?

We will have to use sProps (traffic variables).

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10. Do you know what 'SAINT' stands for?

The full form for 'SAINT' is - SiteCatalyst Attribute Importing and Naming Tool.

11.  Are you aware of the SiteCatalyst feature that visually shows a website’s performance while tracking its progress against a predefined set of goals?

The ‘Targets’ feature in Adobe Analytics visually shows a website’s performance and allows tracking of its progress against a predefined set of goals.

12. Any idea about the setting "expire After" with respect to eVars (conversion variables) that are newly enabled?

In case of eVars (conversion variables) that are newly enabled, the default setting for "Expire After" is ‘Visit’.

13. What is the available number of custom eVars in each report suite?

The available number of custom eVars is 75.

14. Where will you set the S_objectid Variable for improved tracking of Click Map?

In order to enable improved tracking of Click Map, the S_objectid Variable needs to be set in the event handler - onClick.

15. What will you use to break the sprops (traffic variables) down using one against the other?

We will have to use Correlations.