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Adobe Analytics Interview Questions

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Last Updated: May 30th, 2018

If you're looking for Adobe Analytics Interview Questions for Experienced or Freshers, you are at right place. There are lot of opportunities from many reputed companies in the world. According to research Adobe Analytics has a market share of about 0.1%. So, You still have opportunity to move ahead in your career in Adobe Analytics Manager. Mindmajix offers Advanced Adobe Analytics Interview Questions 2018 that helps you in cracking your interview & acquire dream career as Adobe Analytics Analyst.

Q1) What according to you is the main function of eVar?

Evar is used to look at conversion events with respect to data dimensions.

Q2) Are you aware of the maximum size of Site Sections (S.channel) variable?

The maximum size is 100 bytes.

Q3) What happens if the S_account contains unexpected values, is not declared, or empty?

In that scenario, data won’t be collected.

Q4) What is the maximum limit of report suites companies can use?

There are no limits.

Q5) Can you explain when S_account is used?

The s_account is deployed while setting report suites.

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Q6) Do you have an idea about the utility of Saint API?

Saint APIs are used to import metadata. It is also used to group and describe reporting values.

Q7) Multi-suite Tagging is used in Adobe Analytics. Can you explain what it is?

When SiteCatalyst data is sent over to multiple report suites, it is known as Multi-suite tagging.

Q8) How will you compare date ranges?

With the help of "Compare Dates" found in calendar module.

Q9) What kind of report or SiteCatalyst variable is used to view Pathing Behavior?

We will have to use sProps (traffic variables).

Q10) Do you know what 'SAINT' stands for?

The full form for 'SAINT' is - SiteCatalyst Attribute Importing and Naming Tool.

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Q11)  Are you aware of the SiteCatalyst feature that visually shows a website’s performance while tracking its progress against a predefined set of goals?

The ‘Targets’ feature in Adobe Analytics visually shows a website’s performance, and allows tracking of its progress against a predefined set of goals.

Q12) Any idea about the setting "expire After" with respect to eVars (conversion variables) that are newly enabled?

In case of eVars (conversion variables) that are newly enabled, the default setting for "Expire After" is ‘Visit’.

Q13) What is the available number of custom eVars in each report suite?

The available number of custom eVars is 75.

Q14) Where will you set the S_objectid Variable for improved tracking of Click Map?

In order to enable improved tracking of Click Map, the S_objectid Variable needs to be set in the event handler - onClick.

Q15) What will you use to break the sprops (traffic variables) down using one against the other?

We will have to use Correlations.


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