Google Analytics Interview Questions

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If you're looking for Google Analytics Interview Questions & Answers for Experienced or Freshers, you are in the right place. There are a lot of opportunities from many reputed companies in the world. According to research Google Analytics has a market share of about 52.45%. So, You still have the opportunity to move ahead in your career in Google Analytics. Mindmajix offers Advanced Google Analytics Interview Questions 2024 that helps you in cracking your interview & acquiring a dream career as a Web Analyst.

Top Google Analytics Interview Questions 

Q1: What are the methods to enhance traffic on a website?

Traffic on any website can be enhanced with various methods and strategies that are meant for this. One basic example is search engine optimization which is a powerful method for all the web owners in the present scenario. Other methods include banner advertisements on other websites for traffic diversion. Moreover, frequent content posting for the newly introduced products or news is also very beneficial for this matter.

Q2: What exactly do you understand by the term Google Analytics?

It is basically a platform that enables web owners to closely monitor and keep an eye on the web traffic i.e. overall number of visitors on their website. This is actually very important to keep up the pace in the long run and to understand what the best sources of web traffic for a website are. It is not always necessary that they are the same for all the platforms. Google Analytics is also very beneficial for understanding the strategies that need to be implemented for enhancing the traffic on a website. 

Q3: What are the benefits of measuring web traffic?

It is very beneficial to do so in order to understand how and when the search engine spiders visit a website. It is very helpful in understanding how the same can be improved. Google Analytics is a powerful tool and the fact is its web traffic needs to be enhanced continuously for attaining maximum growth.

Q4: What are the major barriers according to you to enhancing the web traffic is?

One of the biggest and in fact a major challenges is the frequently changing needs and tastes of people. It is very much true that everyone needs something new with respect to time. A lot of sincere efforts are required to make a customer trust a business. This can only be done if one has the right tools such as Google Analytics available. Also, competition is the next major factor that largely affects this task. 

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Q5: What are the benefits of considering analytics in information?

It is useful in making the same more superior and useful. This is because it clearly defines examples in information. At the same time, it makes sure that a task can be made more clear to the team which is handling it for the purpose of enhancing the overall traffic. 

Q6: What exactly can be analyzed with the help of Google Analytics?

  • Sources of the traffic on a web
  • Goal conversions
  • Top pages
  • Target audience
  • Web problem 

Q7: What is the future scope of web analytics for a business?

It is actually a powerful strategy that can bring multiple benefits for any business. The very first thing is it can help to tackle the competition which is becoming a key challenge for all the businesses in the present scenario. In addition to this, it can help businesses in assuring reliable and profitable working environments. Because Web analytics is a good approach, it can be considered for the long run

Q8: How can you say that Google Analytics is better than other similar tools?

The fact is it is the widely used tool that is considered all by a very large number of organizations. It is available as a free and in a premium version meant only for enterprises. Google Analytics comes with some excellent features and functionalities that no other tool or platform can provide. The good thing is all the features are customizable and users can always make sure of a favorable fortune.

Q9: How can Web Analytics help to generate leads?

Web Analytics can simply make a business understand the behavior, nature, and other similar factors of the traffic a website got. A business can get a lot from this approach and can generate a lot of Metadata with the help of which it is possible to generate more and more leads in the shortest possible time. 

Q10: How Complex Analyzing web traffic according to you is without having a proper tool available for this task?

Well, there is nothing wrong to say that understanding or analyzing traffic on a website without having the availability of a proper tool is a very daunting task. This is because it needs a lot of factors to be paid attention to and that’s all at the same time. Of course, it is not possible for the web or business owners. The next big thing is it needs a lot of time which in fact is already a major issue with most of the businesses in the present scenario.

Q11: What exactly event tracking according to you is?

It is basically an approach in which the customization of code in Google Analytics is done and utilized. The primary aim is either to target a specific group of users of the internet or to track another action or event that can help to divert traffic towards a website.

[Related Article: Digital Marketing Interview Questions]

Q12: Among the Bouncing rate and the exit rate, which is more important and why?

Both of these are equally necessary as they provide some of the very useful information that can be utilized to enhance the traffic on any website. The fact is they provide clear information about the errors and other problems due to which users are not able to explore the data and leave the website immediately. With certain actions, the same can be paid special attention. They are considered when they both increases beyond a limit in a very short period of time.

Q13: What exactly do you know about a session in Google Analytics?

Within a given data range, sometimes a lot of connections happens in a website. The session provides all the useful and valuable information related to the same. Actually, it can be utilized in enhancing future web traffic on any platform on the internet. It generally offers information based on e-commerce and social associations.

Q14: What are Pageviews how they are useful

It is true that many times there is a need for webmasters to know how much traffic is there on a specific webpage of their website. This is exactly where the PageView in Google Analytics is considered. They can also be utilized to know which feature of a website was explored more than others while calculating the traffic. 

Q15: Suppose you need to stop using Google Analytics at any stage, is it possible to temporarily disable it?

Yes, it’s possible and can easily be done. 

Q16: What are Event in the Google Analytics and how it is useful?

Event is a powerful feature in Google Analytics that helps users understand the interest of past visitors or traffic on a website. It is easy to use and is known to offer very accurate information based on the activities that happened on a website earlier. 

Q17: How will you define conversion in Google Analytics?

Sometimes there is a need to refine the objectives that are predefined. Thus there is a need to characterize the URL so that Google Analytics can understand the same. Doing this is not always an easy approach. Because changes need to be made familiar with Google Analytics, the process is known as Conversations and is one of the very important modules in the approach. 

Q18: Can you name the three important elements of event tracking?

These are Actions, Categories, and Labels. 

Q19: What is the limit of an overall number of websites for analytics traffic with Google Analytics?

There is no such limit and users can always keep up the pace in this matter.

Q20: What should be the goal of Google Analytics according to you is?

In addition to helping the users in understanding the behavior of web traffic, it is also a powerful approach that provides very useful information about the activities that any web owner should keep on the screen. It let them know what exactly the visitors like and what they really don’t explore on their website.

Q21: What are the normal channels that you can add to the changes without waiting for anything in Google Analytics?

These are:

  • Referral
  • Natural hunt
  • Informal ones
  • E-mails

Depending on the other factors and situations, it is possible to add other channels also.

Q22: What information Google Analytics provides about the keywords?

Well, Google Analytics provides all the useful information about the keywords that send paid traffic. It is actually regarded as one of the best features in it. This is because it helps to select the same keywords again and again in the future. There is a column in the Display section from where such information can easily be accessed. Thus, users need not worry about their selected keywords when they are using Google Analytics. 

Q23: What exactly do you know about the Google Analytics Segment?

These are nothing but a group of common activities that are performed by the visitors on a website. They help web owners to know and understand them. The same can be used for future traffic generation strategies. For example, a specific webpage is explored more on a website, the same can be promoted more in the future to attract the attention of more and more users. 

Q24: Is it possible for you to integrate Google Analytics with other web traffic tools?

Well, Google Analytics has all the features and modules available within it to handle all the tasks. There is not always a need to integrate it with other tools. However, with some customization, it is possible to integrate it with the other powerful tools to get maximum results. 

Q25: Would you access the visitor’s or user’s personal information with Google Analytics?

No, the same is not allowed. However, visitors can be convinced to subscribe to various services such as a newsletter. Also, Google analytics and other authorized tools don’t support this. Doing this is actually considered as a Black-Hat SEO approach. Also, it’s illegal and thus there is no need for any business to go for this. 

Q26: When “Treemap” was considered in Google Analytics, What is its scope?

It was done in the last phase of 2014. It is actually an approach that has made reporting very easy. Somewhere, it depends on Google Adwords and makes use of the same to perform its tasks. The good thing is now all sorts of reports can easily be generated and managed in Google Analytics. In addition to this, it helps to keep the records in a well-defined manner by eliminating all the challenges associated with the same. 

Q27: How Funnels and Goals are different from one another?

Both of them are good enough to understand and to boost the conversation rate with the clients during the vent organizations and other similar campaigns on the web. It is because of this reason both these are very popular in Google Analytics and simply enable users to get results in the way 

Q28: Is customization possible in the case of Google analytics?

It is possible to customize the GA but not as a whole. In case the need is felt, a few features and modules are allowed to make some changes to make it fit the needs of a user.

Q29: What does RPC mean in Google Analytics?

It stands for Revenue per click and as the name clearly indicates, provides a lot of useful information about the same.

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Last updated: 23 Feb 2024
About Author

Ravindra Savaram is a Technical Lead at His passion lies in writing articles on the most popular IT platforms including Machine learning, DevOps, Data Science, Artificial Intelligence, RPA, Deep Learning, and so on. You can stay up to date on all these technologies by following him on LinkedIn and Twitter.

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