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SEO Interview Questions

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If you're looking for SEO Interview Questions for Experienced & Freshers, you are at right place. There are lot of opportunities from many reputed companies in the world. According to research SEO has a market share of about 38%. So, You still have opportunity to move ahead in your career in SEO. Mindmajix offers advanced SEO Interview Questions 2018 that helps you in cracking your interview & acquire dream career as SEO Developer.

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Q. Why SEO is important in the present scenario?
Internet users are increasing at a very fast speed. Any business has to involve in the promotion of products/services and brand awareness. There is no bigger platform than the internet in the present time. Involving in SEO can generate great revenues for any business and can simply help them in achieving favorite results in the marketing and brand awareness campaigns. At the same time, it can improve their relations with others.

Q. What is SEO according to you?
It stands for Search Engine Optimization and is a well-defined set of series in which efforts are made to improve the rank of a website, a blog or an e-commerce website over the search results on a search engine. The primary target is to enhance the traffic on any website so that it can be made popular or for the purpose of converting them into customers. SEO has been recognized as one of the finest approaches that can help a business grow smoothly in the present time. 

Q. How SEO is done in a simple manner?
There are different methods by which the popular Search Engine Optimization is done. All the efforts are towards increasing the overall rank of a website on a search engine result. Everything is closely monitored first about the website. Parameters such as design, development, loading time are enhanced. At the same time, favorable content which introduces the web users about the business or the website is posted on the official website/blog or on a third-party website. Search Engines closely monitors all such parameters and boost the rank if all of them are as per their proper format and guidelines.  

Q. What is web traffic?
Every website on the internet has an average number of regular users. The same is considered as web traffic. For example, it 1000 people visits a website daily, the same can be considered as the traffic on the website. For a successful business or website, it is necessary to have more and more traffic on the website. 

Q. What are the major challenges associated with the web optimization?
One of the leading factors that largely affect this task is competition. Almost every other website owner in the similar category will make equal efforts as one is making for the same purpose and i.e. web ranking improvements. Next thing is SEO doesn’t depend on one factor only; there are certain factors to pay attention to. The content, design, features and information all should be SEO-friendly. There are other challenges that are different with different websites. However, the help of an SEO expert can be taken simply to keep up the pace. 

Q. What are Search engine algorithms?
Search engines such as Google have their own algorithms to decide the rank of a website on the internet. It is true that their exact functionality has not been unveiled yet but there are guidelines for the web owners on what they need to take care of while making efforts to improve the website rank. This generally includes posting unique content, having dedicated designs, not copying any other parameter from another online platform. If everything thing is as per recommendation, such parameters are used for improving the website rank in their own manner. 

Q. Name the different ways in which SEO can be done

1. Opening up a PPC account
2. Content/blog posting
3. Using a  site map page on the website
4. Adding simple yet powerful features on the website
5. Social media presence
6. Multiple Keywords in the content
7. Linking with external sites

Q. How traffic can be diverted from one website to another
There are certain methods available for this. There are advertisement campaigns such as PPC i.e. Pay per Click and banner advertisements on other website that are popular. When the users of that website click on them, they can simply be made to land on the concerned website. Probably this increases the website. Next, back-links can be created for this purpose as it’s also a popular approach. Collaboration between two website can easily divert the traffic from one website to another.

Q. What is the best platform to post an advertisement for traffic diversion for any business?
Facebook is a good option to consider. This is because it has huge volume of users that access their accounts every day. People with similar interest can be targeted as Facebook allow users to post paid ads and help them to keep up the pace in this matter.

Q. What can be the common errors in Search Engine Optimization Approach?

1. Lack of information on the page users are made to land
2. Complex design and 
3. Extra loading design
4. Targeting undesirable
5. Not choosing the appropriate platform for advertisements

Q. What is a search engine?
A search engine is a platform on the internet where we often make a search when it comes to finding a product, a service or any other information. The commonly used and the popular search engine are Google and Bling. 

Q. Content is King in SEO, what do you mean by this statement? Do you agree with it?
SEO is done in different ways depending on a number of factors. However, it is almost not possible to achieve the desired results with posting the content. In other words, frequent content posting about the services or products is mandatory as only content derives more than 70% of the traffic on any website or blog. It is because of this reason the myth i.e. “content is King in SEO is very popular. The statement is true up to a good extent. 

Q. What are the true benefits of Search Engine Optimization for business owners?
Search engine optimization is very beneficial for any web based or other business owner. It is because it’s the best way to enhance the popularity of any online platform. Some of the leading advantages are stated below

1. The website/blog can be made more popular
2. Business transactions can simply be enhanced and thus there will be more profits
3. New clients can be added in a business through SEO
4. SEO is known for its stable approach

Q. Why there is a need to develop mobile friendly website
Most of the users in the present time access internet through smartphones. It is very necessary for a website to be mobile friendly. This is because when open on a mobile, it switches itself as per the user’s device screen and other factors making it possible for them to access all the features imply. If it’s not mobile friendly, it will appear in the same manner as it appears on a computer. Thus, it would simply be ignored and there will be no benefits of SEO approaches.

Q. What do you mean by the term online visibility?
It simply defines how much web users are familiar with a website.

Q. Is SEO a paid campaign or its free?
Any search engine offer unpaid results without any partiality. However, a web owner has to involve in the different campaigns to boot the website that are paid. Thus there is a need to invest some money. However, the same is not going to the search engine but to the third-party business or expert that is involved in boosting your web rankings.

Q. Why efforts are made to make the website appear in the top results of a search engine?
It’s simply because the website which are the top attracts more web users or traffic. For example, most of the search engine users open the websites that appears in the top results page after completing their research. 

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Q. What are the different types of search a user can make on a search engine?
It depending on what exactly a user is looking for. The different kind of search can be

1. Academic search
2. Video search
3. Image search
4. Content search

Q. Is it always necessary that when efforts are made to improve the web ranking by a particular website/business owner, the same is in competition with all other similar websites?
It is not always necessary. Although there is sometime a need to keep an eye on what other are doing, the competition in true sense is only with those who make similar efforts and have similar objectives. For example both websites want to target traffic from the same website. Otherwise it’s not always necessary.

Q. Is it possible to understand the behavior of Search Engines for web optimization?
It is possible upto good extent through a number of ways. However, they are supervised by the computer programmed algorithms which in true sense are not public. Efforts are based on predictions and mentioned guidelines.  

Q. Suppose you are optimizing a web, what would be your efforts to get the favorable results?
The very first thing is to check the content quality and then making all the possible editing. I would prefer to check the barriers against the good web rankings and will eliminate them all one after one. Understanding the search engine behavior would be the next thing. Focusing on the design and development errors would be the next thing and finally I will promote the website to boost the back-links.

Q. What is an SEO tactic?
Search engine Optimization is a complex term in true sense. It generally involves a series of different modules and each module can be considered as an SEO tactic.

Q. What do you mean by the term crawling?
After certain successful efforts for SEO, it has been seen that the undesirable content often declare its presence in the search indexes. The process of avoiding the same is generally considered as crawling. In fact, it’s a part of several search engine approaches and methods.

Q. Name the types of SEO
SEO is generally done in two different manners and they are:

1. On page SEO
2. Off-Page SEO

Q. Name any three WEO tools that you will prefer while doing SEO
Keyword planner, Google Webmaster, as well as Google analytic are the good options to consider.

Q. What exactly do you know about the cross-linking?
In SEO, linking different websites or two websites with each other is possible for the purpose of traffic diversion. The process of linking them with each other is generally considered as Cross-linking. However, it is not possible that the same person owns both the websites. It is actually like a mutual understanding between two different web owners.

Q. Do you know what Keyword Stemming is?
Well, keywords are an important part of content posting which is a powerful approach in SEO. In content, it is necessary to choose the relevant keywords based on the public interest and other factors. The process of defining the new keywords with reference to the existing ones is generally considered as Keyword Stemming.

Q. Can you name a few Black-hat SEO techniques
Cloaking Link farming, Keyword stuffing beyond a limit and Hidden text are generally regarded as Black-Hat SEO techniques.

Q. What is Keyword Density?
While posting content, there is a strict upper limit by the Google and other search engines on the number of times you can use a keyword in the main body of the content. If the same exceeds, the website might a have to face a ban or a penalty. Therefore it should be closely monitored and 1% of the total words is the general limit for the Keyword density in most of the cases.

Q. What exactly are Frames in HTML? How they are useful in SEO
It is basically an approach that divides the content on a webpage into different sections so that same can be displayed on the search engine when a relevant search is made. It is one of the very helpful approaches in the SEO in the present time. A lot of web owners are using this approach.

Q. What is SEO and introduce its types?
Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.
Two Types of SEO are:
1. On Page Optimization
2. Off Page Optimization and it will run the tests without all this baseURL nonsense redirecting you to the wrong server. Just use these commands at the start of the first script in your suite:

Q. What are the SEO tools do you use?
The SEO tools that I use are Google analytic, keyword search, Alexa, open site explorer, Google Webmaster.

Q. What do you mean by Backlink?
The incoming links to your website or webpage is referred as Backlink.

Q. What are out bound Links?
The outbound links are our website links to other webpage or website.

Q. Can you tell me something about Googlebot?
To index a webpage Google uses the Googlebot software. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.

Q. What is Cross linking and what are the function of Cross linking?
1. Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.
2. It provides the users with reference sites that consists the content related to the search.
3. It doesn’t need to be owned by the same person as it provides the methods that have been built on the Internet.
4. It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.
5. The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.
6. It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO.

Q. What is the main purpose of using keyword in SEO?
Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.

Q. Can you mention the functions of body content relevance?
Whenever there is a text that does not have images on the web page is referred as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.

Q. What are Spiders, Robots and Crawlers and what are their functions?
Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.

Q. What does it mean if nothing appears on doing search on the domain?
On doing search on your domain and if nothing appears then there are three possibilities.

1. May be the site is banned by search engines
2. May be no index by search engines
3. Some canonical issues

Q. What is keyword stemming?
The process of finding out the root word from the search query is referred as keywords stemming.

Q. Name some SEO blogs that you frequently read?

1. Jimboykins
2. Search Engine Land
3. SEOSmarty
4. MOZ
5. Search Engine Journal

Q. What do you mean by Cloaking?
Cloaking is a deceptive way of optimizing search. In this technique a different content will be searched by the search engine than what is presented or searched by the users.

Q. How many types of Meta Tags are there in SEO and what are their characters limits?
There are two types Meta tags in SEO.
1. Description Meta tag with 150 characters limits
2. Keyword Meta tag with 200 characters limits

Q. How many characters limits in Title tag?
We can add 70 characters in title tag.

Q. What is Google Sandbox?
Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.

Q. Tell me something about Black Hat SEO?
In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.

Q. Name few Black Hat SEO techniques?
1. Link Farming
2. Hidden text, etc.
3. Gateway or Doorway pages
4. Cloaking
5. Keyword Stuffing

Q. Can you differentiate between ‘nofollow’ and ‘dofollow’ link?
Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.

Q. What is the difference between PR (page rank) and SERP (Search engine result page)?
Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.
SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.

Q. Why the Title Tag in website is valuable?
Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.

Q. What is considered as more significant, creating content or building backlinks?
Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.

Q. Can you mention the difference between SEO and SEM?
SEM (Search Engine Marketing), it is used for the promotion of website through Search Engine Result Page (SERP) , while to optimize the search result of your webpage or website SEO (Search Engine Optimization) is used.

Q. What do you know about LSI?
LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race etc.

Q. How will you cross-check whether your SEO campaign is working or not?
To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic.  The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

Q. What is the meaning of competitive analysis?
Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.

Q. What will be your next steps if your SEO methods or technique does not work?
My first attempt would to try analysis the problem and resolve them step by step
1. Firstly I would try to see whether it is a new project, and then like to re-check the key words.
2. Also, I would look for relevant key-words that can be helpful.
3. Even though the webpage and website has been indexed well and still not appearing on the first 10 pages of search engine result page, then I would make some changes in page text, titles and description.
4. If website is not indexed well or dropped from the index, than it might comprises serious issues and re-work might be required.

Q. What is PPC?
PPC stands for Pay Per Click and is an advertisement campaign hosted by Google.  It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

Q. What is 301 redirect?
It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url .

Q. What are the key aspects of Panda update?
Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.

Q. What are the key aspects of Penguin update?
Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.

Q. How will you neutralize a toxic link to your site?
Through Backlink Quality Checker you can know who links to your website. Now, you have to go to ‘ Toxic link’ report, where you will find all the links, that are harmful to your websites. If there is any link in ‘ Toxic link report’ that matches with the link on your website, then you can remove it by using ‘Google Disavov tool’.

Q. What are Webmaster tools?
Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.

Q. What is keyword density and what is the formula for knowing keyword density?
From SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.

Q. What is robots.txt?
Robots.txt is a text file. It is through this file, it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.

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Q. What will you do, for the company website you are working for, decides to move all the contents to new domain?
The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.

Q. Can you optimize the website which has pages in millions?
From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.
1. Good Internal link structure
2. Generation of dynamic title and description
3. Dynamic XML sitemap generation

Q. What is the latest update in SEO?
The latest updates in SEO are:

1. Panda
2. Penguin

 


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