Digital data has been around for a long time. It is snowballing, doubling every two to three years. With time, it has changed the way we live. We rely on digital data more than ever, and our day-to-day activities depend on how we use it. According to a Forbes article, in 2020, about 1.7 megabytes of new information was created every second. Our future is where this data goes and grows.
Businesses use data every day and for various purposes - customer research, create profitable advertising campaigns and improving their approaches. Data sure has many advantages, but without analyzing it, there is no use to access them. Here's where data analytics comes in. With proper tools and resources, it can help businesses grow.
What is Data Analytics article will dig deep into data analytics - what it means, its evolution, the types, the process, and ultimately, what its future is.
As data is becoming more prominent by the minute, organizations are becoming data-driven, which means adopting methods to collect more data. This data is then sorted, stored, and then analyzed to derive logical and valuable information. Data analytics makes the process possible.
Data analytics is the process that refers to deriving valuable insights and information from data using quantitative and qualitative methods. It helps businesses and even in science - researchers use it to verify their theories, for example.
What kind of data can a company collect? There are three primary kinds.
So, now that you know what Data Analytics is, let's cover a brief evolution of it.
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Data analytics has become the next big thing in both large companies and small startups. The process of data analytics has evolved. Let's take a journey through the evolution of data analytics.
There are three main types of data analytics: descriptive, diagnostic, predictive, and prescriptive. Each has its own set of goals and roles in the data analytics process.
Descriptive analytics answers the "what" questions in the data analytics process. It helps stakeholders understand large datasets by summarizing them. The descriptive analysis tracks the organization's past performance. It includes the following steps:
Diagnostic analytics answers the "why" questions in the data analytics process. It analyzes the results from the descriptive analysis and then further evaluates it to find the cause. The diagnostic analysis process takes place in three steps:
The purpose of predictive analytics is to answer questions about the future of the data analytics process. The past data identifies the trends. The techniques used in the process include statistical and machine learning techniques. A few of them are neural networks, decision trees, and regression.
Prescriptive analysis helps businesses make well-informed decisions and predict the analytics. This type of data analytics uses machine learning strategies that are capable of finding patterns in large datasets.
Data analytics is applied in the following top areas:
This question depends on the type of organization and its decision-making process. But traditionally, the primary responsibilities of a data analyst typically include:
Data analytics combines statistics, IT, and business. The main objective of a data analyst is to discover patterns in data. By doing this, the efficiency and performance of an organization improve.
We can explain the role of data analytics with the following points:
To get a job as a data analyst, you need to have these skills.
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The data analytics process takes place in the following steps:
The first step is data collection. Data scientists identify the required information first and then work with the other data engineers and IT specialists to assemble and categorize it. Data integration routines combine the data from different sources and convert them into a standard format. It is then loaded into an analytics system.
In this next step, data quality issues are fixed. It includes running data profiling and data cleansing tasks. After, data governance policies are applied to make sure the data follow corporate standards.
In this step, the data scientist builds an analytics model using predictive modeling tools. The model is "trained," which means its accuracy is tested, revised, and tested again. Finally, you can run the model in production mode.
The data analytics process’s last step includes communicating the results obtained from the analytical model to end-users. Charts and infographics are used to make this step easier.
What makes data analytics different from data analysis? Let's find out.
Here are the four key differences between them both:
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In simple words, big data analytics evaluate large data sets that contain different types of data. Hence, the name - Big Data. It helps identify hidden patterns in the data, market trends, customer preferences and demands, and other useful information. Big data analytics allows businesses to do well-informed companies so they can reap profits for their organization.
Now that we have understood the critical ideas of data analytics let's move on to the field’s career prospects and future.
According to Zippia, the average salary for an entry-level data analyst is $54,000. He/she should have at least a bachelor's degree. With the experience of at least 2-4 years, this salary can rise to $70,000 in the USA.
It will be no surprise that data analytics tools will evolve rapidly in the coming years. According to recent studies, the field will have one of the fastest-growing rates. Here's what we can expect how the future of data analytics can look like:
More companies will adopt data analytics. What makes this field extremely useful is that businesses can retrieve data and create helpful reports without understanding the underlying algorithms. Data analytics increases the efficiency of the organization, and more companies will continue to adopt data analytics.
It will be a challenge to hire more data specialists. Even today, there is a shortage of skilled data analytics and scientists in the industry. Experts in the fields need to plan correctly to address that challenge by creating funding for training or creating programs to help the candidates.
There will be growth in machine learning. Machine learning and artificial intelligence (AI) strategies and tools will become more advanced. Businesses can adopt these strategies to create new products and services with new increased value.
As data keeps growing, it will be challenging to manage it. Finding a way to manage large sets of company data continually will become a challenge. New threats of security issues, privacy, time, and resources problems will arise, and solutions need to be found to address these challenges.
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Today, data analytics is driving some significant companies to success. In a competitive world, gaining insights from extensive data contributes to ultimate growth. So, in summary, companies taking advantage of the benefits of data analytics and its advancements certainly stand out from the crowd without a doubt.
In this article, we have covered all the major concepts under data analytics. We hope you have understood its importance by now and how it helps businesses grow to become successful.
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Keerthana Jonnalagadda working as a Content Writer at Mindmajix Technologies Inc. She writes on emerging IT technology-related topics and likes to share good quality content through her writings. You can reach her through LinkedIn.
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