CRM or Customer Relationship Management is one of the most effective ways to communicate with the present and potential customers. CRM builds the customer relationship strategy that promises the growth of the customer base and the retention of the same. When you own a business, whether small or large, you will have to focus on lead generation and retention of the customers. With the online presence of every company, the competition has widely increased, and therefore, you need to be in touch with your customers in order to retain them. CRM helps in creating the customer base and also helps in maintaining them.
Out of many CRM applications available in the market, Siebel CRM is considered as the best in terms of managing a large customer base and contacting them regularly. The company was first rooted in 1993 at California and was famous for its sales force automation products in its early stage. The company expanded its working into the broader CRM market and was known as a dominant CRM vendor in 2002 covering up to 45% of the total market share. In 2005, it was owned by the Oracle Corporation and is working under that since then.
The Oracle-powered Siebel CRM is basically a complete package of customer relationship management solution. It can be easily modified or transformed as per your business requirements, by which it can help you in the management of all the major aspects such as service, sales, marketing, contact center, partner management, and customer loyalty management. The Siebel CRM is currently helping out the managers of many market verticals including consumer goods, automotive, life sciences, industrial manufacturing, Travel/Transportation, Media/Entertainment, financial services, communications, high technology, healthcare, utility, retail, and public sector as well.
There are many reasons to use the Siebel CRM, as managing an organizational structure is not a piece of cake. Apart from its management capabilities, the thing which makes it a market leader is its cloud availability. Oracle is providing CRM on Demand services from past 4 years and is undeniably working well. Moreover, Oracle also provides you the facility to move back and forth between its Fusion CRM and CRM on Demand services. You can count on it for the most extensive use of the CRM and maintaining the customer base with better user experience.
You can adopt the latest innovation with the help of Siebel CRM. There are more than 4000 companies that are using the Siebel CRM and have got effective results. It provides transactional, analytical, and many engaging features that can make you experience highly simplified management solutions. This is one of the most advanced systems and has been inscribed with the latest features that will help in managing the customer base of your entire company.
CRM integration not only helps in maintaining customer database but also allows you to contact each and every customer of yours. There are many customers who generally lose interest in the middle of the checkout pages. Either they are not interested to buy the product any longer or are worried about whether they will be able to return the product, or the most common reason is the page load time. CRM keeps track of these customers and sends them an alert message to get the customer.
Here are the advantages of Siebel CRM and how it can help you get the maximum benefit!
There are several applications that are available under the Siebel CRM and you can count on them to get the maximum revenue. Here is the list of a few Siebel Applications that might help:
There is a constant comparison between Siebel CRM and SalesForce CRM. There is no true comparison between the two because Siebel is a multi-faceted CRM and SalesForce is a multi-tenant CRM. Where SalesForce offers a risk-free platform, on the contrary, Siebel CRM offers vertical functionality platform. Let us look at the basic differences between the two:
|Features||Siebel CRM||Salesforce CRM|
|Support||This CRM keeps on updating its software and makes sure that it is enough to support its customers||SalesForce is limited in that sense. There is some reported performance related issue.|
|Workflow||This CRM keeps on updating its software and makes sure that it is enough to support its customers||SalesForce is limited in that sense. There is some reported performance related issue.|
|Market Position||Siebel CRM needs to accommodate its position in the cloud market to achieve greater success. The cloud presence matters a lot when most of the heavy applications are cloud based.||Salesforce is a cloud-only product. Therefore, it can be integrated within any product. This is one of the most positive contributions of SalesForce. The cloud presence has made a lot of difference altogether.|
|Cost||The Siebel CRM costs $125 per month||SalesForce costs $65 to $75 per month|
|Operating system & mobile compatibility||OS: iOS, Windows Mobile: Android, iOS||OS: iOS, Windows, Penguin Mobile: Android, Windows, iOS|
It is expected that by 2020, the CRM market is expected to reach USD 48.4 billion globally. It is still in question that why does a Oracle user still invest in the Siebel CRM when its turnover is not that great. CRM has a vast future in a world where everything has an online presence. Siebel CRM might have stopped selling the CRM to new customers but engaging old and an existing customer is the real challenge of this CRM.
Seeking a career in Siebel CRM can be a good opportunity to learn about the changing structures of Customer Relationship Management in the recent future. Every year, company releases upgraded versions of this CRM that can help you in creating a wonderful career on Customer Relationship.
With massive features and advantages, this CRM has won millions of customers in a very short period of time. Siebel CRM is one of the most unique products of Oracle and has created a place for the customers’ requirements. It is true that this CRM is not heading the list but has numerous customers who are benefiting from it. We will have to wait and keep an eye on the graph coming in the future years to statistically evaluate the success story of the Siebel CRM.
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