Salesforce Marketing Cloud Course Curriculum
Our subject matter experts have curated an industry-oriented curriculum to help you gain the in-demand skills of salesforce marketing. Mindmajix’s trainers opt for an SFMC-oriented curriculum to help you clear the certification exams. You can learn all SFMC-related concepts at your own pace with Mindmajix’s Salesforce marketing cloud training.
1. Data Overview
- What is a Subscriber?
- How to Create Attributes
- How to Create a List
- How to Add Subscribers to a List
- What are the Profile and Subscription Centers?
3. Data Extensions
- What is a Data Extension?
- What are Sendable Data Extensions and Non-Sendable Data Extensions?
- How to Create a Data Extension
- How to Import Data into a Data Extension
1. Content Builder Overview
2. Uploading Assets into Content Builder
3. Content Blocks
- How to Create Static Content Blocks
- How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
- How to Add Links to Content
- What a Template is and the Various Ways to Create One
- How to Create a Template with Locked Content
- How to Specify Specific Content to be Placed in a Content Area in a Template
- How to Create an Email From a Template
- How to Add Multiple Content Blocks to a Single Content Area
- How to Add a Button Content Block