Content Management is the new necessary in the modern day marketing world. There are several software and systems that have been formulated in the past couple of years to facilitate this purpose. With more businesses expanding in the digital space there is an increasing need to manage and optimize the content on this interface.
AEM and Drupal are two very prominent examples of the private and open source systems of content management respectively. We can understand the nature of both these types of systems through the advantages and shortcomings faced by both in their usage so far as discussed below.
As necessary as it is for all businesses and brands to have a website for it to serve as a doorway to their services, it isn’t improbable that not everyone has the technical ability or interest to be able to customize their websites. CMS allows you to add and update content and manage it, without any technical knowhow.
Adobe Experience Manager (AEM) is a widely and popularly used CMS. Its popularity can be attributed to the fact that AEM has several benefits in the way it is structured:
Certain trends that can be considered with the changing technology and growth make AEM even more relevant in its use today. In the past year, machine learning and artificial intelligence have seen a growth spurt in the industry.
Anything which can inculcate AI features, therefore, by default becomes very promising for upcoming strategies in the future. Adobe Sensei can be seen to be relevant in this domain. Smart tagging and other decision-making features can be availed which makes it a very relevant product [SD1] in the digital marketing world.
Another important marketing factor is the high flexibility of AEM. It can be easily customized into a unique interface for different brands according to their requirements, thus making it possible for the brand to have a unique identity.
The representation of the brand in the online marketplace is greatly impacted by its online apparel. With AEM, different departments inculcating a wide variety of features are integrated to provide a single platform which is able to tackle the daunting task of marketing along with being extremely efficient in the growth and economics of the trade.
Drupal is an open source platform with a content management framework. Acquia is a software-as-a-service company that offers paid Drupal services and also contributes in the form of codes freely to the Drupal community.
Acquia is built using Drupal as an open source platform. They are integrated with various software programs in order to facilitate different features. Acquia is one of the leading open source platforms present today and can be considered as an option with the following features:
Essentially, there are several open source WCM but only Acquia is able to meet the present day marketing standards, hence making it practically the only technically open source option that is worth being considered.
|FLEXIBILITY||It, being open source, is more flexible.||It is becoming progressively more flexible but the implementation is likely to take some time.|
|SECURITY||As more access is provided, it has a directed security system.||Security maintained and managed by proprietary team.|
|SCALABILITY||It has high scalability and integration features to increase the speed.||It is moderately scalable.|
|USER-FRIENDLINESS||It has a primary focus on accessibility and usability.||It is extremely easy to use.|
Adobe is a commercial WCM. It is a commonly observed trend for commercial CMS to be used with sites entailing a higher traffic rate. There are several open source embodiments which are used in AEM. Therefore, contrary to popular belief, it is not an entirely closed source format system. In fact, it is one of the most open WCM available in the present scenario.
Adobe Experience Manager is chargeable in accordance with the different features that are availed and therefore can be fluctuating. The cost can range from $250,000 to $1,000,000 yearly. Though, there are additional costs for developing and implementation, Adobe is still considered one of the reasonable sellers of a comparable standard of CMS.
Hence, considering all the factors, it can be said that, Adobe Experience Manager stands to be a very reliable and efficient option for content management among its contemporaries. It provides the twin benefit of being able to be open yet ensure a high level of security and customization. Drupal, on the other hand, is much more flexible and responsive in all its features. These factors must be observed while considering it for web and content management purposes.
|Adobe CQ5||Adobe CQ5 System Administrator|
|Adobe Analytics||Adobe Marketing Cloud|
|Adobe Creative Cloud||Adobe Analysis Workspace|
|Adobe Target||Adobe Audience Manager|
|Adobe Experience Manager||Adobe Dynamic Tag Management|
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