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Machine Learning Tutorial

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What is Machine Learning

Today, machine learning is one of the hot buzzwords. It is a field of computer science and is quite different from conventional computational approaches. It can be regarded as a vehicle that is driving the AI (Artificial Intelligence) forward with the speed it has at present. Machine learning has a wide range of applications in today’s world. Facebook’s News Feed is one of the most well-known examples. 

Machine learning also has a major role to play in self-driving cars, CRM (Customer Relationship Management) systems, Analytics, BI (Business Intelligence), and many other areas. This tutorial will explore all the aspects of machine learning and offers a comprehensive overview of this continuously developing field. The topics which we are going to cover in this article are as follows.

What is Machine Learning ?

Machine learning is the application of AI that offers computers the capability to learn and act like humans without being explicitly programmed. This process of learning can be improved overtime by feeding them with information and data in the form of real-world interactions and observations. 

Enthusiastic about exploring the skill set of Machine Learning? Then, have a look at the Machine Learning Training together additional knowledge.

What is Machine Learning Language ?

Today, machine learning systems are considered as the powerful tools for solving many complex classification problems. But, as these systems continue to evolve, there will be a huge demand for smarter languages that can process a number of general paradigms and complex issues, few of which may be quite complicated to process for humans. In simple, a machine learning language is defined as a language that can process a complex machine learning task. 

As the industry’s experience with smart machine learning systems is growing day-by-day, the entire machine learning field is being staged to shift from solving a simple problem to the creation of complex and powerful algorithms that operate based on advanced-level. 

Having said that, a number of machine learning languages that can deal with complex problems (as said earlier in this section) have paved the way for the future of artificial intelligence and integration. Some of the top machine learning languages are MATLAB/Octave, Python, Java/C-family, ELM (Extreme Learning Machines), and R.

How does Machine Learning Work?

Machine learning system consists of 3 major components. They are the model, parameters, and the learner. A model is a system that makes identifications or predictions. Parameters are the factors or signals that the model uses to form its decisions. A learner is a system that adjusts the model (by adjusting the parameters) by observing the differences in actual outcome versus predictions. 

The working of machine learning begins with the model. Initially, you have to give the model ( a prediction) to the system. The model depends on parameters utilized to make its calculations. The machine learning system uses a mathematical equation for expressing the parameters, to efficiently form a trend line of what actually is expected. So, the real life information is entered once the model is set. Most times, the real scores doesn’t match the model; some may be below or above the predicted line. Now, the learning component of machine learning begins. 

The real life information that is given to the machine learning system is known as the training data or training set as it is utilized by the learner present in the machine learning system for training itself in order to create a better model. The learner observes the scores and determine the difference between them and the model. Then, it uses math for adjusting the initial assumptions. Now, with a new set of scores, the system is run again. 

After this, comparison is done between the revised model by the learner and the real scores. If successful, the scores will be much closer to the prediction than the previous one. However, these won’t e ideal. So, the parameters has to be again adjusted by the learner for reshaping the model. You have to input another test data set and a comparison will happen again. Now, the learner will adjust the model again. This is a cycle that keeps repeating till the model correctly predicts the outcome. 

The machine learning system will make adjustments again and again in this manner till it get things right. This is known as gradient learning or gradient descent. This is how machine learning system works.

What is Machine Learning used for ?

Machine learning has numerous uses in many sectors. Let’s have a look at them.

  • Machine learning has wide range of applications in healthcare, publishing, retail, and various other industries.
  • Facebook and Google are using machine learning for pushing relevant advertisements based on the past search behavior of users. 
  • Machine learning can handle multi-variety and multi-dimensional data in dynamic environments.
  • Machine learning enables efficient utilization and time cycle reduction of resources. 
  • In data entry, machine learning simplifies time-intensive documentation.
  • Machine learning improves the precision of financial models and rules.
  • Machine learning eases detection of spam.
  • Machine learning allows for appropriate lifetime value prediction and better customer segmentation.
  • Machine learning assists in accurate forecasts of sales and simplifies product marketing.

Artificial Intelligence Vs Machine Learning

Artificial Intelligence Vs Machine Learning

Machine learning and AI are often used interchangeably, mainly in the realm of big data. However, these aren’t same and it’s important you understand the difference between them. Artificial Intelligence is a branch within computer science field and can be defined as the ability of a machine or a computer program to learn from experience and perform tasks in the same way as humans. Now, let’s understand the differences between AI and Machine Learning from the below table.

What is the Difference between Artificial Intelligence and Machine Learning ?

Artificial Intelligence Machine Learning
Artificial Intelligence is a broader concept addressing the use of machines to perform tasks considered as “smart.” Machine Learning is the application of Artificial Intelligence based on the idea of giving machines access to data and allowing them to learn for themselves.
The goal is to enhance the chances of success but not accuracy. The goal is to enhance accuracy, but it doesn’t care about success.
AI is a higher cognitive process. Machine learning enables system to learn from data.
AI functions as a computer program that performs smart work. Machine learning is a simple concept in which machine takes data and learn from it.
AI leads to wisdom or intelligence. Machine learning leads to knowledge.
AI involves in the creation of a system that mimics human behavior. Machine learning leads to the creation of self-learning algorithms.

[Related Article: Machine Learning Vs Artificial Intelligence]

Machine Learning vs Deep Learning

Deep learning is an approach to AI and is widely used in the development of self-teaching, autonomous systems. It is used by Google in its image and voice recognition algorithms. You have already learnt is all about. 

The basic difference between machine learning and deep learning is, in machine learning, you must tell the algorithm how to make an accurate prediction by giving more information to it, while, in deep learning, the algorithm will be able to learn it by processing data on its own. Now, let’s understand the differences between machine learning and deep learning.

Frequently asked Machine Learning Interview Questions

What is the Difference between Deep Learning and Machine Learning?

Machine Learning Deep Learning
Machine Learning is an approach to AI. Deep learning is a subfield of machine learning and is an approach to AI. It powers the most human-like AI.
In machine learning, algorithms are used to parse data and learn from it. Then, informed decisions are taken on what was learnt previously. In deep learning, the algorithms are structured in layers for the creation of an artificial neural network (ANN). The ANN then learns and take intelligent decision on its own. 
The machine learning algorithms are directed by analysts for analyzing different variables in the datasets. Once implemented, the deep learning algorithms are self-directed for analyzing relevant data.
Few thousand data points are utilized for the analysis. Few million data points are utilized for analysis.
Usually, the output is a numerical value, like a classification or a score. Usually, the output can be an element, free text or sound, a score, etc.
Machine learning algorithms can work on low-end machines. Deep learning algorithms depend heavily on high-end machines.
Machine learning algorithms takes very less time to train when compared with deep learning algorithms. Deep learning algorithms usually take a very long time to train.

Types of Machine Learning Algorithms

In order to break down a real problem and to develop a machine learning system to tackle it, you should get to know the types of machine learning algorithms. In this section, we will list out the types of machine learning algorithms and have a good understanding of each one of them.

  • Supervised machine learning algorithms
  • Unsupervised machine learning algorithms
  • Semi-supervised machine learning algorithms
  • Reinforcement machine learning algorithms

[Note: Labeled data: Labeled data is known as the data that contains a set of training examples, and each example is a pair that consists of a desired output value (also known as labels, supervisory signal, etc.) and an input value.]

Types of Machine Learning Algorithms

What is Supervised machine learning algorithm?

The supervised machine learning algorithm contains an outcome/target variable (or a dependent variable) which has to be predicted from a given independent variable set. A function that maps the inputs to desired outputs can be generated with these set of variables. 

What is Unsupervised machine learning algorithm?

We don’t have any outcome or target variable for estimating/predicting, in this algorithm. So, we do not tell the system where to go. Instead, the system has to understand where to go from the data we provide to it. The unsupervised machine learning algorithms utilize techniques on input data to detect patterns, mine for rules, and group and summarize the data points that help in deriving meaningful insights and describe data to the users in a much better way. 

Unsupervised algorithms are used mainly in descriptive modeling and pattern detection. These algorithms are mainly used in instances where human experts don’t know what to look for in data. The examples of unsupervised learning include K-means, Apriori algorithm, etc.

What is Semi-supervised machine learning algorithm?

In the previous two machine learning algorithms, either the labels are present for all the observations or there are no variables for all the observations. The semi-supervised machine falls in between unsupervised and supervised machine learning, i.e., it uses both unlabeled and labeled data. Accuracy can be improved significantly with this learning as we can use small amount of labeled data along with unlabeled data in the train set. The examples include Transductive Support Vector Machine (TSVM), label propagation, etc.

What is Reinforcement machine learning algorithm?

We don’t have any unlabeled or labeled datasets in reinforcement learning, and, so, it’s not like the any of the three previous algorithms. It works in a way that the machine is subjected to an environment where it continuously trains itself using trial and error. 

The machine is trained to take accurate business decisions by learning from previous experience and capturing the best possible knowledge. Reinforcement learning is a really complex and powerful algorithm to apply for problems. The examples of reinforcement learning include Q-learning, Deep Q Network (DQN), Markov Decision Process, etc.

Supervised algorithms are used for predicting continuous values (classification) and discrete values (regression). The supervised learning is accurate and very fast. The examples of supervised machine learning algorithms include Naive Bayes, Linear Regression, Nearest Neighbor, Neural Networks, Support Vector Machines, etc.

The Best Machine Learning Algorithms

It’s a fact that no one machine learning algorithm can solve every problem. For example, you can’t say that decision trees is always better than neural networks and vice-versa. Many factors like structure and size of your dataset will play a crucial role in determining the most suitable algorithm for a given problem. Having said that, let’s talk about the top machine learning algorithms used by data scientists.

  • Naive Bayes Classifier Algorithm
  • K Means Clustering Algorithm
  • Support Vector Machine (SVM) Algorithm
  • Apriori Algorithm
  • Linear Regression
  • Logistic Regression
  • Artificial Neural Networks (ANNs)
  • Random Forests
  • Decision Trees
  • K-Nearest Neighbors (KNN)

Best Machine Learning Algorithms

Naive Bayes Classifier Algorithm

A Naive Bayes Classifier can be defined as a probabilistic machine learning model utilized for tasks related to classification. This is a supervised machine learning algorithm and represents a statistical method for classification. This algorithm can solve predictive and diagnostic problems. Naive Bayes Classifier is based on the Bayes theorem. The Bayes Theorem is represented below.

Naive Bayes Classifier Algorithm

Given that B has occurred, we can find the probability of A using Bayes Theorem. Here, A is the hypothesis and B is the evidence. The features/predictors are independent is the assumption made here.

K Means Clustering Algorithm

K-Means Clustering is an unsupervised machine learning algorithm and is utilized when you have unlabeled data. The algorithm locates the groups in the data while the K variable represents the number of groups. The algorithm works in an iterative manner for assigning each data point to one among K number of groups depending on the features that are provided. Depending on feature similarity, the data points are clustered. Some examples of use cases are behavioral segmentation, sorting sensor measurements, inventory categorization, etc.

Support Vector Machine (SVM) Algorithm

A support vector machine (SVM) is a supervised machine learning algorithm and based on the decision planes concept that define decision boundaries. A decision plane separates between object sets consisting of different class memberships as shown in below image. Two classes, Green and Red, are considered here. 

The separating line is defined as the boundary and all the objects to its left are Red and the ones to its right are Green. Any new object is classified or labeled as Green when it falls to the right. This one is an example of a linear classifier (a classifier that separates a set of objects into different groups (Red and Green in this case)). 

          SVM Algorithm

SVM is commonly employed for regression and classification purposes.

Apriori Algorithm

The Apriori algorithm operates on database records, especially on records including certain numbers of fields or items, or transactional records. It uses a bottom-up approach for incrementally contrasting complex records and is quite useful in complex AI and machine learning projects. The Apriori algorithm contrasts or scores each component of a larger dataset with other sets in some ordered manner. The resulting scores are utilized for generation of sets which are classified as frequent appearances in a larger database for the purpose of aggregated data collection. One practical use case of this algorithm is the market basket tool.

Linear Regression

A method of modeling a target value depending on independent predictors is known as regression. A linear regression is a method used for the prediction of dependent variable (Y) based on the independent variables’ values (X). This algorithm is used in instances where we should predict some continuous quantity. The use cases of this algorithm include predicting traffic in a retail store, number of pages visited on mindmajix.com, etc.

Logistic Regression

The logistic regression algorithm is utilized for classification tasks. This algorithm utilizes a linear equation with independent predictors for predicting a value. The value that is predicted can be anywhere between positive infinity and negative infinity. We require the algorithm’s output to be in the form of a class variable (i.e., 1-yes, 0-no). So, we squash the linear equation’s output into the range of [0,1]. We use the sigmoid function for squashing the predicted value between 0 and 1. The below images depict the linear equation (a) and sigmoid function (b).

Logistic Regression Algorithm (a)

Logistic Regression Algorithm (b)

The use cases of this algorithm include classifying whether a tumor is benign or malignant, classifying whether an email is spam or not, etc.

Artificial Neural Networks (ANNs)

It’s a well-known fact that our brains interpret the context of real-world situations in a way that’s not possible for computers. An artificial neural network (ANN) is a simulation of the neural networks that make up a human brain so that the computer can interpret things and make decisions just like humans do. The conventional computers are programmed to behave like interconnected brain cells and, this way, the artificial neural networks are created.

ANNs utilize different layers of mathematical processing for making sense of data it is fed. A simple neural network consist of 3 layers, and are represented in the below image.

Artificial Neural Networks Algorithm 

Random Forests

Random Forest is a flexible supervised machine learning algorithm. It is very easy to use and, most of the time, it yields great results, even in the absence of hyper-parameter tuning. It creates a forest and makes it random, like you can view from its name. The forest here is a group of decision trees trained with bagging method most of the time.

The idea behind bagging method is that a combination of learning models improves the overall result. Thus, a random forest develops multiple decision trees and merges them to acquire a more stable and accurate prediction. Random Forest algorithm can be used for both regression and classification problems. An image that depicts a random forest with two trees is given below.

Random Forest AlgorithmThe use cases of this algorithm include stock market, banking, e-commerce, medicine, etc.

Decision Trees

Decision Tree is a supervised machine learning algorithm and can be used for both classification and regression problems. The goal of decision tree algorithm is to create a training model which can be used to predict the target variables’ value or class by learning decision rules inferred from training data (prior data). 

This algorithm uses a tree representation to solve a given problem. Each leaf of the tree represents a class label, each branch represents a decision, and each internal node represents an attribute. So, a tree is created for the entire data and a single outcome is processed at every leaf. The decision trees are easy to understand and less data cleaning is required. The examples include IBM SPSS Modeler, SAS Enterprise Miner, Salford Systems CART, etc.

K-Nearest Neighbors (KNN)

The K-Nearest Neighbors algorithm is a supervised machine learning algorithm and can be used for both regression and classification problems. However, it is most widely used for classification problems. The output of KNN depends on whether it’s used for regression or classification. The output is a class membership in KNN classification and the property value for the object in KNN regression. 

Here, k represents a small positive integer and is assigned to the class of single nearest neighbor. It is a non-parametric algorithm, i.e., it doesn’t make any underlying assumptions about data distribution. We are given some training data here, and it classifies coordinates into various groups identified by an attribute. KNN is a simple algorithm but yields high competitive results. The use cases of this algorithm include pattern recognition, recommender systems, concept search, etc.

Most Used Programming Languages for Machine Learning

The demand for machine learning experts has witnessed a rapid growth in the recent years. You must gain knowledge on certain programming languages to work in this field. So, before landing into a machine learning job, what programming languages should one learn ? The answer for this lies in the languages listed below.

  • Python
  • C/C++
  • Java
  • R
  • Javascript

Most used programming languages for machine learning

Python for Machine Learning

Python is the most popular programming language used by machine learning professionals. Syntax of python is elegant and very simple. So, it can be learnt very easily. Hence, many machine learning algorithms can be implemented in it. Python takes very less development time when compared with other programming languages such as Ruby, C++, or Java. 

Python supports procedure oriented, functional, as well as object oriented styles of programming. Also, python has many libraries which make machine learning tasks quite easier. Python community has built many modules that help programmers in implementing machine learning.

C/C++ for Machine Learning

C/C++ may not be your first choice when you are working on machine learning problems, but, it can be the answer when you cannot afford the overhead of a Python or a Java Virtual Machine interpreter. However, you need to get back to the world of pointers when you need to squeeze every last bit of performance from the system. 

Honestly, C/C++ is very pleasant to write. You can either use Caffe or TensorFlow to acquire access to high-level flexible APIs or you can use libraries such as CUDA for writing your own code that runs directly on your GPU. Rust is a great choice for attaining production performance eliminating security headaches when you combine the speed of C/C++ with data safety and type.

Java for Machine Learning

Java is also a great choice for the development of machine learning applications. Whether it’s DL4J (full GPU-accelerated deep learning stack), ND4J (tensor operations), or Core NLP (natural language processing), Java libraries are available for all components of the pipeline. Also, you can have access to big data platforms such as Apache Hadoop and Apache Spark. 

Writing Java code is not a hateful experience anymore with new language constructs made available in java 8 and Java 9. Writing a machine learning application Java can get the job done and you can utilize all your existing Java infrastructure for monitoring, development, and deployment. You can have a look at most popular Java ML libraries and tools here.

R for Machine Learning

R is one of the highly effective programming languages for machine learning. Using R, you can analyze and manipulate data effectively for statistical purposes. R is a highly specialized and well-suited programming language for data visualization, data analysis, and statistics. 

The packages of R such as Class, Gmodels, and RODBC are used in the field of machine learning.  You can use R with H2O, Keras, or TensorFlow for experimentation, prototyping, and research. While you can write R code and deploy it on production servers, it’s also easy to recode R prototype in Python or Java.

Many view R as superior to Python for data visualization and statistics in terms of final aesthetic results, implementation details, and packages for visualizations. R has a very large and significant repository of curated packages known as CRAN. R also enjoys a large community of professionals who are highly specialized in the fields of data visualization, data analysis, and statistics.

JavaScript for Machine Learning

TensorFlow.js is a JavaScript library that allows you to train and deploy machine learning models on Node.js and in the browser. You can use intuitive and flexible APIs to train as well as build models from scratch with the help of high-level layers API or the low-level JavaScript linear algebra library. 

TensorFlow.js also includes the Keras API and the capability to load and utilize models which are trained in regular TensorFlow. With the help of TensorFlow.js model converters, you can run pre-existing TensorFlow models under Node.js or in the browser. You can also retain pre-existing machine learning models with the help of sensor data connected to other client-side data or the browser. A community mailing list exists for people to receive technical help, ask questions, and let others know what they are doing with TensorFlow.js.

The Best Open Source Machine Learning Tools

The increase in the number of open source machine learning tools has made it easier for us to implement machine learning at scale or on single machine, and in highly popular programming languages. In this section, we will learn about the open source machine learning tools that are taking your machine learning projects to the next level.

  • Scikit-learn
  • Shogun
  • Apache Mahout
  • Spark MLlib
  • H2O

Best open source machine learning tools

Scikit-Learn

Scikit-Learn is a very powerful open source Python library developed for machine learning. This library is widely used in building models and it’s built on foundations of other libraries such as matplotlib, Numpy, and SciPy. It is also one of the highly efficient tools for statistical modeling techniques such as clustering, regression, and classification. This tool is quite efficient for data mining and supports most practical and complex tasks.

Shogun

Shogun is a free and open source toolbox written in C++. However, it can also be used with Matlab, Octave, Lua, R, Ruby, C#, and Python. The latest version of Shogun (6.0.0) adds native support for the Scala language and Microsoft Windows. Shogun is designed for large-scale unified learning for a wide range of feature types and learning settings, such as clustering, regression, classification, etc. The features of Shogun include structured output learning, one-time classification, pre-processing, built-in model selection strategies, etc.

Apache Mahout

Apache Mahout is an open source library of scalable and distributed machine learning algorithms that are mainly focused in the areas of classification, collaborative filtering, and clustering. Using the MapReduce paradigm, Apache Mahout is implemented on top of Apache Hadoop. However, many algorithms of Apache Mahout run outside of Hadoop as well. 

It is aimed at developing intelligent machine learning applications easier and faster. Mahout consists of Java libraries for general math operations and algorithms focused mainly on linear algebra and statistics. There is a diverse, responsive, vibrant, and vast community to facilitate discussions on the Mahout project and its potential uses.

Spark MLlib

Spark MLlib is the ML library for Apache Spark and Apache Hadoop. Spark MLlib runs everywhere Spark runs, on Kubernetes, Apache Mesos, on Hadoop, in the cloud, or standalone, against diverse data sources. This machine learning library consists of many useful data types designed to run at scale and high speeds. 

Spark MLlib consist of high-quality algorithms that can leverage iteration and produce better results than MapReduce. Though Java is the primary programming language for working in Spark MLlib, R users can plug into Spark (as of version 1.5), users of Scala can write code against Spark MLlib, and Python users can connect Spark MLlib with NumPy library. 

H2O

H2O is an open source machine learning platform aimed at making machine learning easier for all. It is a distributed in-memory platform with linear scalability. It supports the widely used ML and statistical algorithms including deep learning, generalized linear models, gradient boosted machines, and more. 

This platform has an AutoML functionality that runs through all the algorithms (and their hyperparameters) for yielding a leaderboard of the best models. H2O.ai is a company that has manufactured H2O tool, and it consists of a community that includes 14,000 organizations. Also, it is highly popular in both Python and R communities

Machine Learning Examples

There are many ways in which machine learning impacts our daily lives, optimize operations and informs business decisions for some of the world’s leading organizations. There is a possibility that you are using it in one way or the other and you are absolutely unaware of it. In this section, we will focus on few amazing practical examples of machine learning. 

  • Voice & Image Recognition Systems
  • Smart Email Categorization 
  • Search Recommendations & Suggestions
  • Traffic Analysis & Predictions in Maps
  • Determining Arrival Times & Pricing

Voice & Image Recognition Systems

It is quite difficult for computers to identify the difference between two distinct images (a tiger and a cat, for example), read a sign, or recognize a human’s face. With the help of deep convolutional neural networks, machine learning has made a tremendous progress in addressing the problems related to image recognition. 

The machine learning models are at the centre stage of speech recognition methodology. The speech recognition have been evolved in the recent years due to advancements in deep learning. The two important machine learning models that are used in the automatic speech recognition systems are SVM and ANN.

 Smart Email Categorization  

A classifier based on machine learning could help a person or an organization reduce work hours spent on email support. This machine learning based classifier is trained to forward the emails to personnel or groups that manage different type of errands. These machine learning models are less prone to error and are more consistent.

Search Recommendations & Suggestions

Recommendation systems are one of the widespread and most successful applications of machine learning. The recommender systems make use of machine learning algorithms and provide customers with tailored suggestions based on their attributes or recommend items similar to those liked by them in the past. This is known as content based filtering. Today’s modern recommender systems contain collaborative filtering along with content based filtering.

Machine learning is used in almost all the components of a search engine. The examples of search engines using machine learning are Google and Bing. Machine learning is used in places such as search ranking, query understanding (detecting navigational vs transactional queries), document/url understanding, recommending search queries based on users’ previous searches, etc.

Traffic Analysis & Predictions in Maps

Traffic is rapidly growing day-by-day in major cities all over the world, given the slow development of road infrastructure and increase in the densities of cars on roads. To tackle this problem, several organizations are using machine learning methods to develop predictive models for traffic. 

These models infer and estimate the traffic flow at different times into the future by analyzing large amounts of data on traffic over several months and years. This work is leveraged in traffic maps that provide information to users on how traffic is increasing over time, and in services that offer traffic-sensitive directions by contemplating the inferred speeds on roads that aren’t sensed directly.

Determining Arrival Times & Pricing

Here, we will deal with an example of determining flight arrival times and pricing for flight tickets. The machine learning models are used to predict prices of flights with high amount of accuracy depending on historical fare data.  The machine learning models that can be used here are linear SVM, logistic regression, Partial Least Squares Regression, etc. Based on data related to historical flight departures and arrivals, and weather observations, the Deep Neural Networks accurately determine the arrival times of flights.

Machine Learning Applications

Many industries that deal with huge amounts of data have realized the value of machine learning and are coming up with various innovations developed using machine learning algorithms. We see everyday that a new service or product, or a new application is making use of machine learning to get smarter and better. In this section, I am going to share few major machine learning applications that we are using in our daily lives.

Machine Learning Applications

  • Siri, Cortana, Alexa and Google Now - Virtual Personal Assistants
  • Amazon Echo and Google Home - Smart Speakers
  • Samsung Bixby on Samsung S8 - Smartphones
  • Google Allo - Mobile Apps
  • Gmail Smart Email Categorization - Gmail categorize emails into primary, social, and promotion inboxes
  • Google Search, Google Maps - Search suggestions and traffic analysis 
  • Uber, Lift and Ola Cabs - Estimates the arrival times & price of the ride. 
  • Yelp Image Curation
  • Facebook Chatbot
  • Amazon Product Recommendations

Siri, Cortana, Alexa and Google Now - Virtual Personal Assistants - A virtual personal assistant is an application program that understands voice commands of humans and accomplishes tasks for them. 

The technologies behind these virtual assistants require huge amounts of data which feeds AI platforms such as machine learning, speech recognition platforms and natural language processing. The machine learning algorithms learn from data they receive and become better at predicting the needs of end users.

Amazon Echo and Google Home - Smart Speakers - Amazon Echo and Google Home are the devices you can talk to for getting your stuff done. Machine learning and data are the foundation of the power of these devices. These devices get stronger based on the amount of data everyday. Everytime they make a mistake, they use that data to make them smarter the next time around. Machine learning is the main reason for the improvement in their abilities of voice-activated user interface.

Samsung Bixby on Samsung S8 - Smartphones - Bixby is Samsung’s own voice assistant. It is an AI system designed to make device interaction much easier and was first introduced on the Samsung Galaxy Note 8 and S8 devices. Bixby uses machine learning models, and it gets better with usage as it becomes smarter with the amount of data it receives.

Google Allo - Mobile Apps - Google Allo is a machine learning messaging app. This app uses machine learning software of Google and automatically generates appropriate responses unlike iMessage, Messenger, and WhatsApp. The responses get better with the number of messages sent by the user. This is because the app will learn the ways a user usually prefers to reply.

Gmail Smart Email Categorization - Gmail categorize emails into primary, social, and promotion inboxes - Google uses machine learning for smart email categorization. Google’s machine learning software considers many factors such as sender IP address, HTML code, email content, etc. and classifies message as either promotional, social, or primary. 

Google Search, Google Maps - Search suggestions and traffic analysis - Google Maps uses a lot of machine learning capabilities like prediction, recommendations, image analysis, etc. It uses some of the variation of Temporal difference algorithms for updating you with a better route and neural networks for blurring sensitive information.

Google search is using machine learning in various ways. The major ones are the pattern detection (for identifying duplicate or spam content), identifying new signals (for improving the quality of search query results), image search for understanding photos, identification of similarities between words in search queries, etc. RankBrain is Google’s machine learning algorithm and it analyzes and processes search results and ranks them accordingly. 

Uber, Lift and Ola Cabs - Estimates the arrival times & price of the ride - Uber, Lift, and Ola cab companies are using machine learning models which leverage data related to distance of vehicle from location, average traffic of the area, etc for estimating arrival times. They are estimating the price of the ride with the help of machine learning models that use data related to many factors such as past fare data, situation in the city, festival days, etc. 

Yelp Image Curation - Yelp collections is using a combination of manual curation, algorithmic sorting, and machine learning. Yelp hosts millions of photos that Yelpers upload from all over the world. Yelp uses deep convolutional neural networks to build photo classifiers (sorting photos into several predefined classes). It has introduced custom ads platform powered by machine learning. The custom ads platform enables businesses to select which photos and reviews to be highlighted in their ads. 

Facebook Chatbot - Facebook chatbots work with natural language processing systems and engage with the visitors of Facebook to provide information, answer questions, recommend products, etc. The Facebook chatbots powered by machine learning are termed as smarter and answer more ambiguous questions, and will be able to learn as they go. This makes for an efficient, personal, and proactive customer experience. The famous Facebook messenger chatbot technologies are Niki.ai, HealthTap, Poncho, CNN etc.

Amazon Product Recommendations - Amazon product recommendations provide customers with a shopping experience in which the most relevant products are shown in real-time. Amazon uses a recommendations software that is powered by machine learning. This software uses machine learning algorithms for tasks such as categorization, clustering, content-based filtering, and collaborative filtering. Thus, with the help of machine learning, Amazon integrates recommendations in almost all parts of the purchasing process.

What is the future of Machine Learning?

Machine learning has evolved as a critical aspect of today’s numerous established and burgeoning industries. This technology is enabling computers to predict outcomes by accessing hidden insights, thus leading to remarkable business transformations. We are yet to witness its full potential beyond image and voice recognition, fraud detection devices, self-driving cars, etc. 

The major forecasts about machine learning’s future are improved unsupervised algorithms, enhanced personalization, increased adoption of quantum computing, improved cognitive services, and rise of robots.

How can I learn Machine Learning ?

With the amount of data in the world getting increased day-by-day, there is a growing demand for scientists and engineers with knowledge in machine learning. So, in order to gain extensive knowledge and become an expert in this field, you can opt for Mindmajix Machine Learning Training. 

In this course, you will learn the most efficient machine learning techniques, and implement them in real-time,and getting them to work for yourself. This course will also introduce you to numerous applications and case studies, so that you will learn how to apply machine learning models to build smart robots, text understanding, medical informatics, text understanding, and other areas.

Conclusion

Industries working with large varieties and amounts of data that have incorporated machine learning into their business processes, are able to benefit from intelligent, real-time data analysis. Unlike traditional analytics, machine learning is scalable, continuously learning, and automated. 

To adopt and integrate machine learning into your business processes, data availability and data governance issues need to be addressed. In order for machine learning algorithms to truly benefit your business, you should refine them continuously based on data and adjust them according to your business objectives. So, it is in the best interest of the organization to provide as much data as possible to machine learning algorithms as their decision making capability depends on the amount of data you provide to them.

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About Author

Savaram Ravindra

Savaram Ravindra is a Senior Content Contributor at Mindmajix.com. His passion lies in writing articles on different niches, which include some of the most innovative and emerging software technologies, digital marketing, businesses, and so on. By being a guest blogger, he helps his company acquire quality traffic to its website and build its domain name and search engine authority.


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