Magento is the all-in-one platform that supports building and managing online stores for B2B or B2C eCommerce businesses. Powered by AI, Magento comes with many cutting-edge tools for building omnichannel and robust applications for eCommerce companies. Well! Interested to know more about Magento?. Read along with this tutorial thoroughly. All you want to know about Magento can be learned here. In this tutorial, we will walk through the key features of Magento, its architecture, how to set up and configure online stores, how to add a new page, its benefits, and much more. Let’s start now!
Customer-centric is the evergreen winning formula for any business, undeniably. At the same time, winning today’s well-informed customers is not an easy job. For this, you need sophisticated tools to meet the demands of your customers.
This way, Magento is the platform that allows you to build and manage robust e-commerce applications. Simply put, you can quickly launch and manage your online stores with Magento whether it is a B2B or B2C business. Know that Magento is one of the future-proof technology that offers its users flexibility, extensibility, and scalability.
Presently, Magneto is named Adobe e-commerce. It is an enterprise version offered by Adobe in addition to the Magento open source. Magento is the single platform that caters to various needs of users, such as easy deployment, enhanced security, and integrations. Not just that, Magento provides advanced solutions to users with cloud architecture and AI-powered analytics and workflows.
Continue reading this blog. Here, we will tell you about the key features of Magento, its advantages, architecture, benefits, and many more.
|Table of Content - Magento Tutorial
Mentioning Magento as the all-in-one platform is not a surprise. Here’s why:
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Magento comes with many key features, from page building to integrations. Let’s talk through them in detail below.
Page Builder: With page builder, you can quickly create and launch content for your e-commerce applications. Working with this tool doesn’t require much technical knowledge, even business users can easily handle the tool.
Mainly, the drag-and-drop options help to simplify content management. Besides, this tool supports all types of content such as texts, sliders, images, videos, promotional banners, etc. With a content editing tool, you can edit and update content in no time.
Intelligence: With its advanced algorithms, the AI tool Adobe Sensei analyses the shoppers’ behavior automatically – replacing manual analysis and page tagging methods no longer. Mainly, this tool analyses all the commercial data in many dimensions.
For example, it analyses data in terms of item-based, shoppers-based, popularity-based, and so on. As a result, Magento provides accurate product recommendations to shoppers and insights to the executive to make informed decisions.
Integrated B2B: You can build an easy-to-use customer portal in Magento. Through this customer portal, online store owners can assign roles and permissions to their clients, define purchase approval rules, track quotes and orders, manage credits, and many more.
Also, customers can manage their accounts on the store website by themselves. Not only this, but you can upload quick order forms, create saved shopping lists, upload the list of SKUs, and requesting quotes, etc. Further, online store owners can process placing orders on shoppers' behalf and troubleshoot.
Reporting: Know that business intelligence in Magento works based on the integrated data pipeline and data warehouse technology. Through Magento dashboards, you can monitor the health of your business in terms of customer lifetime value, retention rates, average order value, etc.
Building a report is simplified in Magento with an easy-to-use report builder. Dynamic Scatter and Bubble Charts are a few highlights of Magento reports. Additionally, Magento creates efficient reports with rich visualization capabilities and robust report-building tools.
Extensions: You can increase the performance of your e-commerce stores with thousands of extensions. With the library of APIs and off-the-shelf extensions, you can extend the platform as per the demands and make integrations effortlessly. You can find numerous extensions in the Adobe commerce marketplace, from site optimization to customer support.
Magento has an architecture that combines the Zend Framework and MVC Architecture. Here, the Zend framework provides an object-oriented library of secure and scalable codes. And MVC architecture splits up the codes and simplifies code management.
Let’s understand about MVC architecture below:
MVC Architecture: This architecture has many blocks, which allows you to handle more sites and online stores. Mainly, this architecture is divided into three parts – Model, Views, and Controller – in addition to a module-specific helper block.
Model: It consists of layers that provide data and business logic services. These layers directly contact databases and transfer the data needed for the other components of the architecture.
Views: They are further divided into three parts – block, layout, and templates. Generally, blocks have all the data and functions. They can have nested blocks. That's why websites have root, navigation, header, and footer blocks. Besides, blocks are used to reduce the load of controllers and make different views in a module.
Layouts are basically XML files. They are used to define the block structure of different pages of an online store. They are also used to control page encoding and Meta information. Moreover, layouts are usually separated on a module basis. Note that every module will have its own layout file.
Further, views can have their own controllers. Because of this, they can ask and request processed data from models.
Controllers: The central server and a helper manages the overall block set of the Magento online stores.
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You can learn about Magento's folder and module structure in detail here. Let's look into them right away.
Folder Structure: As said earlier, Magento applications use object-oriented programming for constructing their code base. And code folders are usually stored in a way that they can be expanded easily. Or, in other words, we can say that they are stored in dispersion form.
Module Structure: Basically, a module is an extension used to expand the features and functionalities of Magento applications. Payment gateway integration is one example of a module. Generally, a module consists of code folders with elements such as namespace, block, module name, helper, controllers, model, etc, and SQL.
Now, let us learn more about the elements below:
Namespace: Namespace helps to identify organizations by which it avoids conflicts between the code packages of different organizations.
Block: It is a folder that consists of the files for blocks. With blocks, you can simplify the arrangement of Magento templates.
Controllers: This folder consists of the files for the module's controllers. Mainly, they have control layers that streamline the Magento application flow. It means that controllers receive requests from users through the HTTPS header and forward them to the respective layer so that the requests will be processed as they should be.
etc: This folder consists of the configuration files of a module. Or, we can say, this folder will consist of XML files. By placing the right XML files, you can set up and overwrite the old settings of the Magento application easily.
Helper: You can find ‘helping files’ in this folder. These files will have the methods to perform the tasks on variables and objects.
Model: It will have files related to the models.
sql: It consists of the data installation files of a module.
First of all, we will understand the content features of Magento. The content features are content elements, media storage, design and theme, and content staging.
Let’s go through the content features one by one.
Content elements: Pages, blocks, page hierarchy, and widgets are the content elements of Magento. Know that widgets are the dynamic contents, whereas pages and blocks are the static contents.
Pages: A page will usually have both regular content and evergreen content. Here, evergreen content is nothing but content with a long shelf-life. Examples of evergreen content are customer success stories, FAQs, how-to guides, etc. The page workspace provides the necessary controls to perform routine maintenance on the pages. Moreover, you can quickly update page properties using page workspace.
Page Hierarchy: With a page hierarchy system, you can organize the content of pages. This system allows navigation, menus, and pagination on the pages. Also, this system will help update and organise data in large quantities. In this regard, Magento uses nodes to identify the related content and organize them based on parent/child relationships.
Blocks: Basically, a block is a modular unit of content, and you can place a block anywhere on a page. Here, you can find two types of blocks – static and CMS blocks. You can use blocks to display static content such as text, images, and video, and dynamic content like widgets.
Media Storage: It allows users to organize and access media files from the servers. Additionally, these files can be accessed from the content editor while working on the pages and static blocks. Note that media files can be stored in databases.
Design Configuration: You can view settings on a single page in Magento, which will help to edit the design-related rules and configuration quickly.
Page Setup: In Magento, standard HTML tags determine most of the page view. These tags determine the text and images' colour, font, and size. Controlling the other page elements, such as the logo in the header, content in the footer, etc., is done by other settings.
Page Layout: Generally, a page layout consists of containers or sections that will determine the header, footer, and content areas of a page. The number of columns on a page depends on the page layout design. Simply put, page layout is nothing but a floor plan of a page.
Content Staging: It is the process of creating, scheduling, and previewing content updates in Magento. In simpler terms, content on a page will switch between ON and OFF based on the defined schedule. In some cases, the previous content will be displayed once the scheduled period of the current content expires.
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Magento account can be accessed from the Magento website. Here, we will get all the information about the purchased products and services through the dashboard. Not only that, all the contact and billing information can be found in this dashboard.
You can open a free Magento account from the Magento website using your email address. Note that one email address can be used for one Magento account.
Step 1: Creating a Magento Account:
Step 2: Logging in to the Magento account
Step 3: Linking the Magento Account
This setup allows you to link the Magento account with Adobe ID to apply Single Sign On (SSO) to access all your Adobe products and services.
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Generally, the basic information of an online store includes its name and address, email address, and contact number.
This tutorial will help you set up and configure an online store.
Step 1: Providing Store Information
Step 2: Similarly, on the same page, you can enter your locale options, state options, and country options in detail.
Step 3: Storing email addresses
Magento allows you to store up to five email addresses that you can use to represent the various departments and sections of your online stores.
You need to set up a valid email address for your domain before setting up the email addresses for the online stores. For creating email addresses, you can follow the instructions from email hosting providers or the server admin.
If you use the custom email addresses, follow the instructions below.
Well! This tutorial lets you know how to set up and configure store details.
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In this tutorial, we will find the instructions, which will walk you through each step of creating a page for the online store.
Step 1: Adding a new page
Step 2: Completing the content
You can add page content based on the advanced content tools that you have configured.
Step 3: Completing the SEO information
Step 4: Specifying the scope of the page
Step 5: Identifying the parent page
Step 6: Entering design changes
Step 7: Previewing the page
Step 8: Publishing the page
Scale and Extensibility: Magento is one of the omnichannel platforms that offers complete flexibility and scalability to its applications. It allows you to respond to the changes in the market and business developments in no time. Also, you can quickly integrate new brands and product catalogues, and deploy multi-tenant and multi-region storefronts.
Multi-channel Commerce: It is a single platform that can support B2B and B2C eCommerce businesses. That’s why it helps to resolve business complexities very simply. You can manage all from a central location with Magento online stores, from product catalogues to sales channels.
Intelligent Commerce: AI-driven tools help to deeply understand your customers' shopping behavior and send them product recommendations accordingly. And it allows users to make smart and data-driven decisions. Through business intelligence, you can view live updates of your eCommerce business. As a result, the Magento platform supports improving conversion rate, sales, customer retention, and so on.
Operational Confidence: With Single Sign-On (SSO) and thousands of extensions, Magento brings efficiency to eCommerce businesses. Further, it simplifies enterprise-level workflows and optimises business operations significantly.
To sum up, we hope that you might have learned about the Magento features, its benefits, etc., from this tutorial. You might have also learned the tutorial on creating a Magento account, setting up and configuring an online store, and adding a new page. Know that every expert is once a beginner. So, it doesn't make vital whether you are a beginner or an experienced, learn the concepts thoroughly, which will make you outstanding. Keep reading this blog to understand the concepts entirely and make yourself outstanding.
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Madhuri is a Senior Content Creator at MindMajix. She has written about a range of different topics on various technologies, which include, Splunk, Tensorflow, Selenium, and CEH. She spends most of her time researching on technology, and startups. Connect with her via LinkedIn and Twitter .
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