Azure Active Directory B2C

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Azure Active Directory B2C and its role in managing access and enhancing client identity

Azure Active Directory B2C is a cloud identity function that allows you to connect to your valuable customers with utmost ease. It is a widely accepted fact that many governments and business organizations around the world are using this service so that they can serve their target audiences. In this context, it is interesting to note that by using Azure Active Directory B2C, a company can serve its customers with the help of highly customizable descriptions. Moreover, it can protect the identity of these individuals at the same time. You would be fascinated to know that this service is built on the highly revered Azure Active Directory. As it is a cloud-based platform, it is capable of performing millions of authentication tasks in a matter of few seconds. It is very reliable, and there are fewer security risks when compared to other services of the same type.

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The advantages of using Azure Active Directory B2C

There are numerous benefits of using the Azure Active Directory B2C. As it is a cloud operating platform, organizations do not have to live in fear of tackling and managing an enormous amount of data. One of the primary advantages of using this service lies in the fact that it is highly flexible. You can select from various types of configuration options. It is primarily done to suit your needs. The built-in policies can go a long way in protecting your valuable files. Moreover, you can experience the login feature in a matter of few seconds. In case you are opting to select more complex scenarios, then you can use the identity framework experience that is designed by Microsoft itself. On the other hand, you can integrate the Azure Active Directory B2C with CRM databases to emphasize greatly on marketing analysis.

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Azure Active Directory- Dashboard

You can reach out to any platform

Hence, it can be said that using this service would help you with marketing analysis as well as designing effective promotional strategies. With the help of Azure Active Directory B2C, you can now set up account verification systems that are quite useful in the long run for a large company. On the other hand, with the help of Azure Active Directory B2C, you can now reach out to users on any platform. It is so because it operates on a cloud-based platform and reaching out to users on Android and iOS platform is quite easy. As a developer, you would find it simpler to communicate with your users as you would allow them to log in using their social media accounts. In this context, it is interesting to note that Azure Active Directory B2C supports Google accounts, Facebook accounts, and Microsoft accounts.

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Helps protect the identity of your customers

Another main advantage of using this service lies in the fact that it would help you to safeguard the identities of your clients. In this manner, you would develop applications where your users would be assured of the fact that their details are secured by using a variety of security controls. You can also activate the multi-factor process of authentication with the help of which your users would securely protect all their passwords and account settings.  

What is new in the latest version of Azure Active Directory B2C?

Recently, Microsoft has rolled out exciting updates that aim to make this service a lot more reliable and trustworthy. Moreover, Microsoft has been very efficient in rolling out updates regarding this service, and they always communicate via various social media channels to address the needs of app developers. Here is the list of recent updates that have been included in the Azure Active Directory B2C.

1. The feature of Access Token is now being made available in the public overview.
2. You would have the permission to check out the growing library of code samples.
3. You can now access the customs policies tab in the public preview.

Azure AD B2C- Applications

The prerequisites of using the Azure Active Directory B2C

If you are a developer and want to access this service then at the very first step you need to log in a proper manner. Moreover, you may also be prompted update the data patterns related to Azure Active Directory B2C. You can also get your users by properly allotting various functions that would be directed to you in the video tutorial designed by Microsoft. If you are on the lookout to edit the applications, you can use the Powershell feature as it supports cloud-based integration. However, not all Power Shell features are compatible with Azure Active Directory B2C applications. Hence, it is best to check the official website of Microsoft before commencing with app development.

Always rely on the Azure Active Directory B2C service to design apps as it offers practicality to the users.

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Anji Velagana
About The Author

Anji Velagana is working as a Digital Marketing Analyst and Content Contributor for Mindmajix. He writes about various platforms like Servicenow, Business analysis,  Performance testing, Mulesoft, Oracle Exadata, Azure, and few other courses. Contact him via and LinkedIn. Protection Status