Azure Active Directory B2C

Azure Active Directory Business-to-Consumer(B2C) is responsible to manage the user account sign-up, sign-in and password reset functionalities built to meet any specific functionality outside the applications.  In this blog, you'll get an overview of protocols, services, editions, benefits, in Microsoft Azure Active Directory.

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Microsoft Azure B2C is a highly scalable and secure authentication and identity management system. It allows businesses to apply security controls and manage customer access for their B2C applications. It is an authentication-service that leverages third-party identity stores and social accounts for authorizing access.

What is Azure AD B2C?

Azure Active Directory B2C is a cloud-based identity function that allows businesses to connect with their valuable customers with ease. It helps in handling user account sign-up, sign-in, profile editing, and password reset functionalities. It is widely used by many governments and business organizations around the world.  Using Azure AD B2C, a company offers its customers a frictionless experience. Moreover, it can protect the identity of these individuals at the same time. You would be fascinated to know that this service is built on the highly revered Azure Active Directory. As it is a cloud-based platform, it is capable of performing millions of authentication tasks in a few seconds. It is very reliable, and there are fewer security risks when compared to other services of the same type.

Azure Active Directory- Dashboard

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Features of Azure Active Directory B2C

Seamless single sign-on (SSO) is one of the most important Azure B2C Features. The other important features are:

  • Security- Azure AD B2C has built-in threat detection and multi-factor authentication (MFA) to keep your customer’s identity protected and secure.
  • Ease of Integration- It can be easily integrated into your websites, applications, and existing technical infrastructure, irrespective of the technology stack in use.
  • Cost-Effective- Its self-support feature helps reduce support costs for your organization and their pay-as-you-go model ensures you pay for whatever you use.
  • Scalability- This service accommodates demands of all levels and scales as per your requirement

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The advantages of using Azure Active Directory B2C

Azure Active Directory B2C is an IDaaS (Identity Management as-a-Service offering of Microsoft. Built on a cloud operating platform, it saves resources and offers scalability. Also, organizations do not have to fear tackling and managing enormous amounts of data. The numerous benefits of using Azure B2C are:

  • Flexibility

One of the primary advantages of using this service is its flexibility. You can select from the various configuration options to select the best one that suits your needs. The built-in policies go a long way in protecting your valuable files. Moreover, you can experience the login feature in a matter of a few seconds. In case you are opting to select more complex scenarios, then you can use the identity framework experience that is designed by Microsoft itself. On the other hand, you can integrate the Azure Active Directory B2C with CRM databases to emphasize greatly on marketing analysis. Hence, it can be said that using this service would help you with marketing analysis as well as designing effective promotional strategies. 

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  • Reach out to any platform

Azure Active Directory B2C helps you set up account verification systems that are useful in the long run for a large company. On the other hand, with the help of Azure Active Directory B2C, you can reach out to users on any platform because it operates on a cloud-based platform. Reaching out to users on the Android and iOS platforms is quite easy with Azure AD. As a developer, you would find it simpler to communicate with your users as you would allow them to log in using their social media accounts. In this context, it is interesting to note that Azure Active Directory B2C supports Google accounts, Facebook accounts, and Microsoft accounts.

  • Helps protect the identity of your customers

Another main advantage of using this service lies in the fact that it would help you to safeguard the identities of your clients. In this manner, you would develop applications where your users would be assured of the fact that their details are secured by using a variety of security controls. You can also activate the multi-factor process of authentication with the help of which your users would securely protect all their passwords and account settings.

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What is new in the latest version of Azure Active Directory B2C?

Recently, Microsoft has rolled out exciting updates that aim to make this service a lot more reliable and trustworthy. Moreover, Microsoft has been very efficient in rolling out updates regarding this service, and they always communicate via various social media channels to address the needs of app developers. Here is the list of recent updates that have been included in the Azure Active Directory B2C.

1. The feature of Access Token is now being made available in the public overview.
2. You would have permission to check out the growing library of code samples.
3. You can now access the customs policies tab in the public preview.

Azure AD B2C- Applications

The prerequisites of using the Azure Active Directory B2C

If you are a developer and want to access this service then at the very first step you need to log in a proper manner. Moreover, you may also be prompted update the data patterns related to Azure Active Directory B2C. You can also get your users by properly allotting various functions that would be directed to you in the video tutorial designed by Microsoft. If you are on the lookout to edit the applications, you can use the Powershell feature as it supports cloud-based integration. However, not all Power Shell features are compatible with Azure Active Directory B2C applications. Hence, it is best to check the official website of Microsoft before commencing with app development.

Azure Active Directory B2C Pricing

Microsoft has priced Azure Active Directory B2C based on Monthly Active User (MAU) count to make the service cost-effective. Each unique user authentication is billed every month. Billing for customers signed up for the enterprise agreement is done at low, flat rates.

Monthly Active Users/Month      
General Availability Price
First 50,000
Next 50,000
Next 900,000
Next 9,000,000
Greater than 10,000,000
Separate Charges
MFA and SMS/Phone Events       
$0.03 per SMS/Phone event

Microsoft has tried to accommodate its customer’s requirements in the form of a predictable, usage-based pricing model. 


Azure Active Directory B2C is a comprehensive identity management solution. It is a reliable service for authentication and identity management in consumer-facing apps as it offers easy accessibility and security to the users.

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Last updated: 03 Apr 2023
About Author

Anji Velagana is working as a Digital Marketing Analyst and Content Contributor for Mindmajix. He writes about various platforms like Servicenow, Business analysis,  Performance testing, Mulesoft, Oracle Exadata, Azure, and few other courses. Contact him via and LinkedIn.

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