Using Custom Background Images to Plot Spatial Data in Tableau
In many scenarios, you might want to map your data onto a background image instead of on a Tableau map.
If the spatial data you want to plot isn’t adequately portrayed on a map you can also use image files as backgrounds. This option offers an advantage of infinite flexibility. But, it requires more effort to implement because you will have to define the image boundary coordinates and the point coordinates for the items you want to place on the image.
There are several steps to this process:
Why Are Non-Standard Plots Useful?
Analyzing spatial data that’s too small to be meaningful on a map may still yield interesting insight. Alternatively, if you know that your audience won’t have access to the web, you can import a custom map image that contains specific details that are normally available only using online maps or not at all. For example, if you work in a large office and you want to analyze activity within the office, plotting employee movement over time within that space could help you improve the office layout. Retail merchandise managers are interested in tracking how the placement of products on shelves affects sales. Casino managers might be interested in seeing how the placement of cash machines within the casino affects revenue generation in different wagering areas. The options for spatial analysis in Tableau are limited only by your imagination.
The Steps Required to Build a Custom Spatial Plot
Creating spatial analysis with image files requires additional steps that aren’t needed when using images from web mapping services. This is because the boundary coordinates on a map are based on the longitude (y-axis) and latitude (x-axis) of the map. Image files don’t have the built-in coordinates that are provided by map services. The steps to use an image for a spatial plot are:
Assume you want to lay out a small office floor plan for use as a background image to map employee movement within the space. The level of precision you can achieve is dependent on your capture system. Figure 5.18 includes a basic floor plan that will be used to create a custom map background.
Figure 5.18: Office floor plan image
You can see that figure 5.18 includes some peripheral areas outside of the floor plan in the image file. These areas are not part of the floor plan. Including areas outside of the floor plan in the image file complicates the image layout later because the dimensions of the office only encompass the office space. For this reason, it makes sense to trim the image to include only the actual floor plan image and not the surrounding white space. The example of floor plan dimensions is (64’-0”x27’-7.5”). It makes sense to define the layout coordinates in inches. This will provide precise placement of marks within each location desired within the office space.
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Positioning marks on a non-standard map
Positioning the points within images can take a little time. A point coordinate system allowing for at least one position in each room in the floor plan provides the necessary level of detail for this example. Figure 5.19 includes the data set with locations that will need to have point coordinates. The initially estimated point coordinates are in the table given below:
Figure 5.19: Estimated office point coordinates
The goal of this visualization will be to place the marks in a way that won’t obscure the place labels that are included in the office layout image. The steps to finish a map of the office plan are:
After connecting to the data set, the (X-Y) coordinates measure values should be placed on the column and row shelves. This will result in a scatter plot view with one mark. Tableau will express the sum of the (XY) coordinate values. The measure needs to be disaggregated to display all of the rows in the data set. This will cause one mark to appear in the view for each location in the floor plan. To do this, de-select the aggregate measure option from the analysis menu. Figure 5.20 shows the view before and after disaggregating the measures.
Figure 5.20: Connecting to the data
In the next step, the background image will be added to the floor plan by accessing the maps/background images menu and setting the boundary coordinates for the background image. Figure 5.21 shows the menus used to enter the coordinates and define how the image will be displayed.
Figure 5.21: Defining the image boundaries
On the left side of figure 5.21, you see the map/background image dialog box. Access this menu from the main map menu/background images’ option. This is where the coordinates for the (X-Y) axis ranges are entered, and the values are defined in inches. Selecting the options menu exposes the menu seen on the right of figure 5.21. The selected options you see on the right of figure 5.21 ensures that the image will not be distorted if its overall size is changed. Clicking the OK button will add the image to the view seen in figure 5.22.
Figure 5.22: Initial floor plan image
As you can see in figure 5.22, the initial estimates for the mark coordinates are a little off. A good way to reposition marks is to open the source file next to your tableau workbook (it helps if you have a large monitor or dual monitor setup when you do this). With the source file opened next to the visualization, enter revised coordinate values in the source file (save it), then refresh the tableau view by right-clicking on the data source in tableau’s data window. You will see the position of the mark changes. Figure 5.23 shows the final adjusted coordinate layout.
Figure 5.23: Adjusted point coordinates
See how precisely each mark is placed. The bathroom marks are right on the toilet seats. It normally requires a few tries to get the marks centered exactly because it’s largely a trail and error process to position marks precisely on image files. Using point annotation on the marks also helps when you perform this task. With an appropriate capture system, the point coordinates data could be provided by a real-time system that captures staff position with time stamps to create the possibility of making an animated view of staff movement. This technique can be used in many different settings.
Publishing workbooks with non-standard geographies
If you use a custom map or image file and share a tableau workbook file (twb) with other people, you must also share the custom source map file (tms) with them or they won’t be able to see the custom map. Alternatively, you can distribute the workbook as a Tableau Packaged Workbook file (twbx). Tableau Packaged workbooks, save all your data and any custom (tms) image files together, thus eliminating the need to provide the (tms) file separately.
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