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What is Corporate Level Strategy?

Corporate-level strategy is essential for every organization because it allows them to resolve their problems and increase their productivity. This “What is a Corporate-level Strategy” blog includes corporate-level strategy concepts like Advantages of a Corporate-Level Strategy, Elements of a Corporate-level Strategy, Types of Corporate-Level Strategy, etc.

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As the competitive outlook continues to grow, enterprises should utilize efficient corporate-level strategies to help them surpass their competitors. The corporate-level strategy outlines the organization’s goals. There are several corporate-level strategies to select from, and the kind of strategy can tell the organization’s revenue streams and financial success.

If you want to build a corporate-level strategy, it is important to break down the step the employees will take to help the organizations reach their objectives and goals. In this “What is Corporate-Level Strategy” blog, you will learn how a well-made corporate-level strategy impacts an organization’s decision-making and business direction.

Corporate Level Strategy - Table of Content

What is a Corporate-Level Strategy?

A Corporate-level strategy is defined as a multi-level plan utilized by the leaders of organizations and companies to reach and outline their business goals and directions. Small businesses will utilize this strategy for improving their profits in the next financial year. 

Large businesses can build a strategy for their subsidiaries for guiding the achievement of their objectives. Such a strategy will include selling multiple subsidiaries or expanding the operations to the latest markets.

Advantages of a Corporate-Level Strategy

Since the organization extends, the advantages of a well-defined corporate strategy rise. Small businesses can pull through without using a corporate strategy. Large organizations are more difficult and utilize the corporate strategy for planning their strategic goals by considering the difficulty of their operations. Irrespective of the organization’s complexity and size, the corporate strategy has various benefits:

  • It gives the strategic business decision: Distinguishing between the abstract objectives and requirements of the enterprise and its resources and strengths can help the organization develop and grow.
  • It helps handle change: A corporate strategy enables you to drive the change and understand the business better. One way enterprises do this is to specify their corporate strategy and objectives constantly by considering their threats and opportunities since they emerge.
  • It enhances decision-making: A simple corporate-level strategy can enhance decision-making and the employee motivation. Corporate plans enable us to make better decisions, making employees feel the business has a clear purpose and direction.

Some other advantages of Corporate-Level Strategy:

1. Enables Our Business to Be Proactive

With a corporate-level strategy, our businesses will be proactive rather than reactive. Our businesses can predict the future events and be prepared accordingly; being ahead in this way allows our business and stir up the market and be ahead of the competition.

2. Rises Market Share

With the committed corporate-level strategy, our organization will gain useful insights into the innumerable factors that impact the way we do business, like:

  • Product Offerings
  • Consumer segments
  • Service offerings
  • Market trends.

The power and knowledge we get when we have control over these factors can enable us to increase the market share like never before.

3. Increases the Efficiency

An effective business is a productive and gainful business. An extensive corporate-level strategy can establish your business on the path to increased efficiency in all areas. The corporate strategy offers our business an objective to aspire to and gives guidance on how to achieve those goals.

It displays where to modify to achieve those goals and how to make each element of your business work more efficiently.

4. Rise the Profitability

Profitability is the direct result of market share and efficiency rises. Thus when we implement the corporate-level strategy, we establish our business and increase the profitability. It can take some time for reaching the profitability we are looking for, but when we do, we can see how corporate-level strategy helps our business.

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Elements of the Corporate Strategy

The corporate-level strategy contains the following elements:

  • Establishing Objectives: Establishing the Objectives contains taking the visioning items and converting them into high-level goals for the enterprise for two to five years.
  • Visioning: Visioning configures the large-level direction of the enterprise, its mission, possible, and vision corporate values.
  • Strategic Prioritization: Strategic trade-offs need the organization to select the ideal opportunities to continue after considering the risks included.
  • Resource Allocation: It refers to enterprises' decisions about allocating their capital and human resources effectively to achieve their goals.

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Types of Corporate Strategy

When we build our organization strategy, we must ensure the best methods for distributing the resources to serve the company’s needs and to satisfy the planned objectives. Such a strategy can help with the planning to allow you to be ready for handling sudden circumstances impacting business operations. We can develop different types of strategies:

Types of Corporate Strategy

Type #1. Stability Strategy

It is suitable to work with the existing clients in our industry since it assumes our organization is doing well with its present business model. Using research and product development, we can utilize the stability strategy for increasing the revenue gradually. Utilizing this strategy successfully will offer the target audience a free trial of the available product offerings to increase customer engagement.

Type #2. Expansion Strategy

The expansion strategy is suitable for the organizations where the concentration is on scaling their product range for reaching the new audiences. It is also useful when the organization takes certain steps for expanding its client base and recruiting more employees for handling the raised level of the business activity. 

This strategy is helpful when the location our organization works in is doing well economically or when the organization is concentrating on enhancing its performance. The expansion strategy has considerable earning potential for the executives and results in enhancing the employee benefits also.

Type #3. Combination Strategy

The combination strategy mixes elements of the other three strategies for creating the enterprise’s business model. It concentrates on growing the organization’s profitability and deciding which business activities to reduce or expand as per the current market conditions. The combination strategy enables us to adapt our organizational strategy as it is a resilient strategy.

Type #4. Retrenchment Strategy

The retrenchment strategy is useful when the organization has to modify its business model. The business model modification may not be to the manufacture specific products or minimize the organization’s capability. The organization can dedicate itself to contrate on the accounts receivable for maintaining its cash flow. 

An organization can also adopt the retrenchment strategy for protecting its solvency. It compiles the SWOT(Strengths, Weaknesses, Opportunities, and Threats) analysis for determining which markets it can work successfully in the long run.

[ Related Blog: Types of Corporate Training ]

Characteristics of a Corporate-Level Strategy

Study the below characteristics while deciding on the kind of the strategy you want to follow:

Characteristics of a Corporate-Level Strategy

1. Diversification

An organization adapts the diversification strategy when there is a modification in its intended market. Entering new markets enables us to build new business opportunities with clients. Diversification will help the organization develop durable relationships with the new client base by offering high-quality services or products. We can consider rebranding since we modify our service or product provisioning to the new intent audiences if we have sufficient capital.

2. Horizontal Integration

Horizontal Integration happens when the business combines with another in a similar vertical. When a merger happens, the company can develop its operational capacity for handling the merger. Following the merger, the organization can train its employees to help them adapt to the modified business activities.

3. Forward or Backward Integration Opportunities

Forward Integration happens when an enterprise takes up the role of another company satisfied in its supply chain. For instance, the organization can be the distributor where it was formerly dependent on another company. 

Backward Integration happens when our organization modifies its business model from the supply chain business to supply the services and goods. As a result of that, businesses may need more resources for producing these services and goods. Backward and Forward integration modified business operations and needs further resources for managing the new business activities.

4. Turnaround

Turnaround intends to raise the efficiency of the organization’s products by selling more products. For achieving this, the organization may enhance its quality assurance and testing processes standards. The organization’s profitability will rise as it raises its sales, which can lead to a turnaround in terms of profitability.

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5. Profit

A profit strategy enables the organization to develop capital to spend for its expenses. For achieving this, the organization can search for the ways to minimize its costs. Sell investments in stocks and bonds, raise the prices of goods and services, and reduce the prices of non-essential items. The lesser the organization’s costs can become, the higher its capital and profits become.

6. Liquidation

It is the final option an organization can take. Generally, organizations consider liquidation after they have drained all other options for increasing their profitability. Liquidation includes selling the organization to another business, selling the parts of the business, or designating someone for winding down the business activities for repaying the business’s creditors.

7. Divestment

The divestment strategy is the retrenchment strategy intended to diminish resolving its problems and improve its results. This strategy may need the organization to sell the highest-performing stock or the portion of its business for paying off the debts or raising the money. In the divestment strategy, the company can sell, spin off, or close the strategic product line, business division, or unit.

8. Concentration

An organization will utilize the concentration strategy for competing successfully within one industry. This strategy's three commonly used methods are market development, market penetration, and product development. This strategy is the high-reward strategy if there is a substantial demand in the business’s specific industry.

9. No Change

Companies can utilize the no-change strategy with the stability charge. Using this strategy, the organization maintains its objectives and operations constant. An organization can upgrade its products to ensure brand loyalty and utilization from its existing customers by following this strategy.

10. Investigation

The investigation strategy indicates that the company is testing various retrenchment and expansion strategies. After the investigation, the organization can choose a particular approach to continue. They may select to adapt the organization’s business activities or prioritize its performance.


The corporate-level strategy helps your organization to achieve its objectives. The corporate-level strategies can stretch beyond the business and focus on overall company objectives like profitability, stability, and growth. I hope this “What is a Corporate-Level Strategy” blog allows you to get sufficient information about developing and using a corporate-level strategy. If you have any queries, let us know by commenting below.

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Last updated: 16 Aug 2023
About Author

Viswanath is a passionate content writer of Mindmajix. He has expertise in Trending Domains like Data Science, Artificial Intelligence, Machine Learning, Blockchain, etc. His articles help the learners to get insights about the Domain. You can reach him on Linkedin

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